Building Dream Over a Simple Concept




                 Bess Ho
          UI & iPhone Developer
             iPhoneBiz M...
UI Developer / Architect
   Spock             Bess



   Half Vulcan    Half Developer
   Half Human     Half Designer
   ...
+ Mobile
          10+ Web
         Architect
        UI Developer
                         + Payment Experience
        W...
1st / 2nd App
Sound Tricroder & Doctor Tricorder

        1st iPhone SDK
        Trekkie from TV to Movies
        Star Tr...
My Story
            When plan fails
adjust positioning & strategy on the fly

   In Review
   3 months         Instead of ...
Product Definition
    Dancing Series - Use Accelerometer
                               Interests
  Target
               ...
Competition: Leading Drum Apps in Top 100

      Drum Kit                 DigitDrummer
      $1.99 / Free             $0.9...
Marketing Positioning:
 Competitive Differentiation
                    1st Drum App uses
Dancing Drum          Accelerome...
Drum Kit

           Drum Kit Lite Free Rank: 12
           Drum $1.99 Rank: 55



DigitDrummer

           DigiDrummer Li...
Dancing Drum

          Dancing Drum $0.99 Rank: 1496




   Not Perfect
     Shorten Development Cycle
     Release Early...
Drum Kit                        DigitDrummer                        Dancing Drum




    6 Drums 5 Cymbals           4 Dru...
Deserve?
Dancing Drum   1496 Ranking
               0 Rating
               0 Review
DEMO
Rank within Top 100   Rank: 1495
DigitDrummer          Dancing Drum




Drum Kit
Product Strategy
    Dancing Series

     Music Band




   Dancing Piano
   Dancing Drum
   Dancing Steel Drum
   Dancing...
Dancing Series
Keyword Dancing Or Tricorder
                     Follow news
                Twitter: bayareaparty

      ...
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iPhone Biz Meetup

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Fighting the battle of iPhone Release Date ranking

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iPhone Biz Meetup

  1. 1. Building Dream Over a Simple Concept Bess Ho UI & iPhone Developer iPhoneBiz Meetup June 23, 2009 Santa Clara CA
  2. 2. UI Developer / Architect Spock Bess Half Vulcan Half Developer Half Human Half Designer Pointed Ears Pointed Eyes “I am a Developer, Not a Designer”
  3. 3. + Mobile 10+ Web Architect UI Developer + Payment Experience Web + Mobile Consumer + Adobe Technology One-Girl-Shop Bootstrap Female Power + Google Platforms & APIs + Social Network experience
  4. 4. 1st / 2nd App Sound Tricroder & Doctor Tricorder 1st iPhone SDK Trekkie from TV to Movies Star Trek Movie Release in May Loyal Star Trek Fans Worldwide Tricorders in App Store Suck Poor Interface Old Generation Tricorder Few Low-quality Sound Barely Any Animations Entertainment Only
  5. 5. My Story When plan fails adjust positioning & strategy on the fly In Review 3 months Instead of crying Or beating up Apple iPhone Review Team Convert my anger & frustration to creating new app 2 months wait Shorten Development Not related to Cycle & Release Early technical issues
  6. 6. Product Definition Dancing Series - Use Accelerometer Interests Target Strengths Want anyone without music I love music training can play I play music for years It is more entertaining and engaging to design app I love dancing involved movement I love design Music is universal with no language barrier All age groups All genders
  7. 7. Competition: Leading Drum Apps in Top 100 Drum Kit DigitDrummer $1.99 / Free $0.99 / Free Volume Control No Volume Control (Flip View) Pay $1.99 Extra Recording Recording
  8. 8. Marketing Positioning: Competitive Differentiation 1st Drum App uses Dancing Drum Accelerometer $0.99 Volume Control - Same View Brighter Cheerful More Sound Touch Play Motion Play Casual Play - All Ages Accelerometer > Record
  9. 9. Drum Kit Drum Kit Lite Free Rank: 12 Drum $1.99 Rank: 55 DigitDrummer DigiDrummer Lite Free Rank: 14 DigiDrummer Micro $0.99 Rank: 485 DigiDrummer $0.99 Rank: 62
  10. 10. Dancing Drum Dancing Drum $0.99 Rank: 1496 Not Perfect Shorten Development Cycle Release Early 1st Release 1.0 Bad Timing OS2.2.1 - OS3.0 Buried at the bottom in Release Date due to inexperience
  11. 11. Drum Kit DigitDrummer Dancing Drum 6 Drums 5 Cymbals 4 Drums 4 Cymbals 5 Drums 6 Cymbals + 5 Extra DigiDrummer Lite Free Rank: 14 Dancing Drum $0.99 Rank: 1495 Drum Kit Lite Free Rank: 12 DigiDrummer Micro $0.99 Rank: 485 Drum $1.99 Rank: 55 DigiDrummer $0.99 Rank: 62 2.2 Versions 1.0 Versions 2.6 Versions 1.1 Versions 54266 ratings 0 ratings 3035 ratings 18207 ratings 1.7 Versions 3.3 Versions 1212 ratings 2904 ratings Data from Moblix 6/22/09
  12. 12. Deserve? Dancing Drum 1496 Ranking 0 Rating 0 Review
  13. 13. DEMO Rank within Top 100 Rank: 1495 DigitDrummer Dancing Drum Drum Kit
  14. 14. Product Strategy Dancing Series Music Band Dancing Piano Dancing Drum Dancing Steel Drum Dancing Tambourine
  15. 15. Dancing Series Keyword Dancing Or Tricorder Follow news Twitter: bayareaparty Doctor Tricorder Sound Tricorder Accept Consulting Contracts Bess Ho bess dot ho @gmail.com

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