Building Dreams
When Everything Fails
              Bess Ho
            UI Developer
 GTUG Party Google I/O Conference 200...
TO BOLDLY GO WHERE NO FEMALE
IPHONE HACKER HAS GONE BEFORE
Imagine this is iPhone
      Not iPod
Spock            Bess




     Half Vulcan    Half Developer
     Half Human     Half Designer
     Pointed Ears    Pointe...
Spock                           Bess



 Complex Mind              Complex Background
  Science Officer         Open Social...
Bess
Technical Editor

         Building OpenSocial Apps for
                   MySpace
              A Field Guide to MyS...
Bess
Looking for Co-Author(s)

 Social Network
      Web
     Mobile            New Book

Virtual Currency
 Mico-payment
Idea Concept:
                 Dancing Series

                                  Interests
     Target
                   ...
Marketing Research
      Competition in Music Category
 Not competing existing game or music apps
Create my niche & develo...
Product Strategy
    Dancing Series

     Music Band




   Dancing Piano
   Dancing Drum
   Dancing Steel Drum
   Dancing...
Founder Pain
              When plan fails
  adjust positioning & strategy on the fly
        Not My Ideal or Original Plan...
Are You Nut?
  Dancing Series
Passion For Technology
      Dancing Series
Female Power           Geek




            Dreams
Passion For Technology
           Dancing Series




 Google Data API
 Google Map API
  Google Earth
Google App Engine
Lesson:
          Effort Breakdown
Average: Change design & architecture
     3-6 times before submission

 40%           ...
Dancing Series
  Keyword Dancing
Community Help
       Spread the words


  Don’t Give Up Dreaming
Even When Everything Fails
          Dancing Series
    ...
GTUG Party Google I/O Conference 2009
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GTUG Party Google I/O Conference 2009

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Building dreams when everything fails. A geek girl "boldly go where no iphone female hacker has gone before". A one girl shop bootstrapping facing mountain high of challenges in the male dominated iphone developer space.

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GTUG Party Google I/O Conference 2009

  1. 1. Building Dreams When Everything Fails Bess Ho UI Developer GTUG Party Google I/O Conference 2009 May 26, 2009 Google Campus San Francisco CA
  2. 2. TO BOLDLY GO WHERE NO FEMALE IPHONE HACKER HAS GONE BEFORE
  3. 3. Imagine this is iPhone Not iPod
  4. 4. 1st Music App using Accelerometer
  5. 5. Spock Bess Half Vulcan Half Developer Half Human Half Designer Pointed Ears Pointed Eyes “I am a Developer, Not a Designer”
  6. 6. Spock Bess Complex Mind Complex Background Science Officer Open Social Champion GTUG First Officer GTAP Mentor Commanding Officer SVWB Founder “It would be illogical to assume that all conditions remain stable.” - Spock “It would be illogical to assume that a good developer can’t design” - Bess
  7. 7. Bess Technical Editor Building OpenSocial Apps for MySpace A Field Guide to MySpace App Development Chris Cole Software Architect at MySpace Developer Platform Chad Russell, Principle Developer of MySpace Developer Platform Jessica Whyte Journalist Order Rough Cut here at safari.informit.com/9780321619426
  8. 8. Bess Looking for Co-Author(s) Social Network Web Mobile New Book Virtual Currency Mico-payment
  9. 9. Idea Concept: Dancing Series Interests Target Strengths Want anyone without music I love music training can play I play music for years It is more entertaining and engaging to design app I love dancing involved movement I love design Music is universal with no language barrier All age groups All genders
  10. 10. Marketing Research Competition in Music Category Not competing existing game or music apps Create my niche & develop unique experience Silicon Valley Co-Founders Guy Team Early Entry One Girl Shop Game Players Bootstrap Newbie Co-Founders Guy Team 1st music app use Early Entry Musicians accelerometer
  11. 11. Product Strategy Dancing Series Music Band Dancing Piano Dancing Drum Dancing Steel Drum Dancing Tambourine
  12. 12. Founder Pain When plan fails adjust positioning & strategy on the fly Not My Ideal or Original Plan In Review Instead of crying 3 months Or beating up Apple iPhone Review Team Convert my anger & frustration to create more new apps Shorten Development Cycle & Release Early 2 months wait Not related to Dancing Piano is not ideal technical issues and not perfect
  13. 13. Are You Nut? Dancing Series
  14. 14. Passion For Technology Dancing Series Female Power Geek Dreams
  15. 15. Passion For Technology Dancing Series Google Data API Google Map API Google Earth Google App Engine
  16. 16. Lesson: Effort Breakdown Average: Change design & architecture 3-6 times before submission 40% 30% 30% Product Idea Architecture Debugging Artwork Frameworks Auditing Audio Coding Submission Copywriting Optimization
  17. 17. Dancing Series Keyword Dancing
  18. 18. Community Help Spread the words Don’t Give Up Dreaming Even When Everything Fails Dancing Series Keyword Dancing Bess Ho Twitter: bess Slides Available: Slideshare.net

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