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GTUG Party Google I/O Conference 2009
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GTUG Party Google I/O Conference 2009

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Building dreams when everything fails. A geek girl "boldly go where no iphone female hacker has gone before". A one girl shop bootstrapping facing mountain high of challenges in the male dominated ...

Building dreams when everything fails. A geek girl "boldly go where no iphone female hacker has gone before". A one girl shop bootstrapping facing mountain high of challenges in the male dominated iphone developer space.

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  • 1. Building Dreams When Everything Fails Bess Ho UI Developer GTUG Party Google I/O Conference 2009 May 26, 2009 Google Campus San Francisco CA
  • 2. TO BOLDLY GO WHERE NO FEMALE IPHONE HACKER HAS GONE BEFORE
  • 3. Imagine this is iPhone Not iPod
  • 4. 1st Music App using Accelerometer
  • 5. Spock Bess Half Vulcan Half Developer Half Human Half Designer Pointed Ears Pointed Eyes “I am a Developer, Not a Designer”
  • 6. Spock Bess Complex Mind Complex Background Science Officer Open Social Champion GTUG First Officer GTAP Mentor Commanding Officer SVWB Founder “It would be illogical to assume that all conditions remain stable.” - Spock “It would be illogical to assume that a good developer can’t design” - Bess
  • 7. Bess Technical Editor Building OpenSocial Apps for MySpace A Field Guide to MySpace App Development Chris Cole Software Architect at MySpace Developer Platform Chad Russell, Principle Developer of MySpace Developer Platform Jessica Whyte Journalist Order Rough Cut here at safari.informit.com/9780321619426
  • 8. Bess Looking for Co-Author(s) Social Network Web Mobile New Book Virtual Currency Mico-payment
  • 9. Idea Concept: Dancing Series Interests Target Strengths Want anyone without music I love music training can play I play music for years It is more entertaining and engaging to design app I love dancing involved movement I love design Music is universal with no language barrier All age groups All genders
  • 10. Marketing Research Competition in Music Category Not competing existing game or music apps Create my niche & develop unique experience Silicon Valley Co-Founders Guy Team Early Entry One Girl Shop Game Players Bootstrap Newbie Co-Founders Guy Team 1st music app use Early Entry Musicians accelerometer
  • 11. Product Strategy Dancing Series Music Band Dancing Piano Dancing Drum Dancing Steel Drum Dancing Tambourine
  • 12. Founder Pain When plan fails adjust positioning & strategy on the fly Not My Ideal or Original Plan In Review Instead of crying 3 months Or beating up Apple iPhone Review Team Convert my anger & frustration to create more new apps Shorten Development Cycle & Release Early 2 months wait Not related to Dancing Piano is not ideal technical issues and not perfect
  • 13. Are You Nut? Dancing Series
  • 14. Passion For Technology Dancing Series Female Power Geek Dreams
  • 15. Passion For Technology Dancing Series Google Data API Google Map API Google Earth Google App Engine
  • 16. Lesson: Effort Breakdown Average: Change design & architecture 3-6 times before submission 40% 30% 30% Product Idea Architecture Debugging Artwork Frameworks Auditing Audio Coding Submission Copywriting Optimization
  • 17. Dancing Series Keyword Dancing
  • 18. Community Help Spread the words Don’t Give Up Dreaming Even When Everything Fails Dancing Series Keyword Dancing Bess Ho Twitter: bess Slides Available: Slideshare.net