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Vad gör de minsta barnen på webben? Från Medierådets föreläsningsserie Digital Turist 2009/2010
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Vad gör de minsta barnen på webben? Från Medierådets föreläsningsserie Digital Turist 2009/2010

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(In Swedish) Beata Wickboms föredrag om vad de allra yngsta barnen gör på webben. Hur surfar de? Vad gillar de? Barn som mediaskapare.

(In Swedish) Beata Wickboms föredrag om vad de allra yngsta barnen gör på webben. Hur surfar de? Vad gillar de? Barn som mediaskapare.

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  • Thank you for inviting me! <br /> <br /> It&#x2019;s based on My own research and Crowd sourced insights from my <br /> 22 colleagues at Pool, my clients, my Social network friends and friendsters, <br /> tweets, streams, feeds and blogs. <br /> <br />
  • Kids first contact with the Internet in Sweden is when their parents log on to SvT:S Bolibompa. <br /> In the US the first web experience is Disney Channel and Playhouse Disney for the youngest. <br /> <br /> They can watch short videaos and play games. They navigate with the mouse by clicking. Many games have a learning component. As always with the youngest kids, they can watch over and over again. <br /> <br /> <br /> <br />
  • The youngest need help from parents, but many can easily navigate themselves. They recognize the logo from 3 years old. <br />
  • The youngest need help from parents, but many can easily navigate themselves. They recognize the logo from 3 years old. <br />
  • Let&#x2019;s look at the successfactors <br /> 3 success factors <br /> 1. Great Hosts -build brand. direct and personal dialogue. <br /> <br /> <br /> <br /> <br />
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  • Hotell Kantarell from 3 years old. <br /> You enter your name and the characters talk back at you. Both Text and symbols are used for navigation. <br />
  • Third success factor. Watch it on demand. <br /> SvT Play - nobody watches prime time TV <br /> Clips of All the SVT-produced shows + content like Bob the builder and Pingu. <br /> The clips for the youngest are about 5-20 minutes. Then they watch a new clip or the same all over! <br /> <br />
  • For nearly 50 years, since the start of Saturday morning cartoons, the television set has served as the front door to the children&#x2019;s entertainment business. A child encounters Mickey Mouse on the Disney Channel or the dragon on Bolibompa. <br /> <br /> Now the &#x201C;Kids are starting to go to the Internet first,&#x201D;. <br /> Watch the computer - titta p&#xE5; TV <br />
  • What happens? <br /> Under 6 they just recognize the icons and the images. <br /> <br /> from 6 they use Youtubes menus, like &#x201D;Videos Being Watched Now&#x201D;. Most popular. <br /> Hunour and cute animals are favorites among the kids. <br /> <br /> Like The sneezing pandy baby <br /> <br /> Older kids use YouTube as a JukeBox - more later. <br />
  • What happens? <br /> Under 6 they just recognize the icons and the images. <br /> <br /> from 6 they use Youtubes menus, like &#x201D;Videos Being Watched Now&#x201D;. Most popular. <br /> Hunour and cute animals are favorites among the kids. <br /> <br /> Like The sneezing pandy baby <br /> <br /> Older kids use YouTube as a JukeBox - more later. <br />
  • What happens? <br /> Under 6 they just recognize the icons and the images. <br /> <br /> from 6 they use Youtubes menus, like &#x201D;Videos Being Watched Now&#x201D;. Most popular. <br /> Hunour and cute animals are favorites among the kids. <br /> <br /> Like The sneezing pandy baby <br /> <br /> Older kids use YouTube as a JukeBox - more later. <br />
  • What happens? <br /> Under 6 they just recognize the icons and the images. <br /> <br /> from 6 they use Youtubes menus, like &#x201D;Videos Being Watched Now&#x201D;. Most popular. <br /> Hunour and cute animals are favorites among the kids. <br /> <br /> Like The sneezing pandy baby <br /> <br /> Older kids use YouTube as a JukeBox - more later. <br />
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  • This is an important feature: Webkinz puts strict limits on how much time kids can spend on any activity--a "leave &apos;em wanting more" strategy that is one of the secrets of the site&apos;s success. <br /> <br /> Many of the tasks in Webkinz World involve collecting items and buying stuff. The sales of virtual goods has proved to be a successful business model. <br /> <br /> According to Strategy Analytics, social virtual worlds generated $1.2 billion in <br /> revenues globally in 2008, but just 10%,or about $126 million,came <br /> from advertising. The rest came from money that consumers <br /> forked over for virtual goods, <br /> <br />
  • Club Penguin is a cartoon styled MMO (massively multiplayer online game) that took kiddie&#x2019;s games to a new level. <br /> <br /> New members are offered small virtual penguins that they can adopt, name, feed, and clothe. They can also chat, play games, and even help publish the Club Penguin newspaper. <br /> <br /> <br /> <br /> <br />
  • In order to buy most items, you gotta earn coins. Coins are earned by playing minigames. <br /> <br /> The site is extremely sticky: One thing that attracts them, experts say, is the sense of power that children get in a virtual world but rarely experience in real life. <br /> <br /> Constantly developing - appreciated by the users. <br /> <br /> <br />
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  • Egmont k&#xF6;pte Stallet 2007 &#x2013; Egmont K&#xE4;rnan &#xE4;r marknadsledande inom underh&#xE5;llning f&#xF6;r barn och ungdomar.Vi &#xE4;r redan idag starka inom h&#xE4;stsegmentet genom v&#xE5;ra tidningar Min H&#xE4;st, Wendy och Jessy. Stalle.set passar v&#xE5;r m&#xE5;lgrupp bra och blir en fin f&#xF6;rst&#xE4;rkning av varum&#xE4;rken, s&#xE4;ger Egmont K&#xE4;rnans vd Kenneth Andr&#xE9;n i en kommentar. <br /> <br /> <br />
  • Show you how flat it is! <br />
  • Show you how flat it is! <br />
  • Show you how flat it is! <br />
  • Show you how flat it is! <br />
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  • One of ther most successful brands in the kid and tween audience is LEGO. Let&#x2019;s look at their strategy. <br />
  • Webiste is popular. Titta vad saker kostar. &#xC4;r det dyrt. <br />
  • Youtube as a gaming resource. <br />
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  • References are to games. <br /> Starwars battlefront 2 <br /> <br /> alla blir beroende. f&#xF6;rskolebarnen leker. <br /> medial of onwar - tv spel <br /> han har &#xE4;ckligt ansikte. vanliga spring &#xE4;r att g&#xE5;. - han kan inte springa. <br />
  • Older children 7-10 years <br /> Hedda 9 years old. My primary source of reasearch. <br /> More and more communication. As they start to read they explore content, search for content, <br /> And they can WRITE! They keep in contact with friends thru &#xB4;chat and IM, Instant messaging . For girls the social aspects dominate, although they also to continue to play games. But the games are more social and close to life. <br /> <br /> World of Warcraft age 9-10. Predominantely boys <br /> <br /> Communities of interest <br />
  • KP_ Kamratposten. Bonnier bimontly magazines for kids 8-15. <br /> Great source of knowledge, friendship, gossip and tips. <br /> <br /> Allt vi vet kommer fr&#xE5;n KP. My daughter has a calemder on her wall where she marks the number of days left til the next KP-magazine. <br /> <br /> Kids are also human beings. Respect their integrity, their hunour and their friends. <br />
  • KP Chatt - for subscribers only <br /> "Particularly for children teens with a drive for independence," Kafai said. "In (these worlds), there&apos;s a lot of flirting and socializing, a (play) ground for what comes later." <br />
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Vad gör de minsta barnen på webben? Från Medierådets föreläsningsserie Digital Turist 2009/2010 Vad gör de minsta barnen på webben? Från Medierådets föreläsningsserie Digital Turist 2009/2010 Presentation Transcript

  • Vad gör de små barnen på nätet? Beata Wickboms föredrag på Digital Turist 2009-2010
  • De yngsta: Bolibompa & slutet för TV
  • ”Titta på datorn.” De yngsta: Bolibompa & slutet för TV
  • Navigerar med hjälp av föräldrarna eller genom att de känner igen Bolibompa-draken.
  • svt.se Navigerar med hjälp av föräldrarna eller genom att de känner igen Bolibompa-draken.
  • svt.se Navigerar med hjälp av föräldrarna eller genom att de känner igen Bolibompa-draken.
  • Bolibompas framgångsfaktorer: 1. Programledare som bygger relation 2. Bra spel 3. Lättnavigerad mediaspelare med klipp ur SvT:s arkiv
  • Bolibompas framgångsfaktorer, forts: 2. Mycket bra och pedagogiska spel.
  • “Det är roligt när den pratar.” Ebba, 3.
  • Bolibompas framgångsfaktorer, forts: 3. Lättnavigerad mediaspelare med klipp ur SvT:s arkiv
  • YouTube: Obegränsat med TV
  • Lätt att navigera vidare till hela YouTubes utbud...
  • Lätt att navigera vidare till hela YouTubes utbud...
  • Lätt att navigera vidare till hela YouTubes utbud...
  • Lätt att navigera vidare till hela YouTubes utbud...
  • Lätt att navigera vidare till hela YouTubes utbud...
  • Jolie, 2,5, pekar på datorn och säger ”Skratta”
  • Jolie, 2,5, pekar på datorn och säger ”Skratta”
  • Skype och identitetsskapande
  • söker kille säg abc abc Roll-lekar och utforskande av socialt samspel
  • Case: Disney’s Club Penguin
  • “Jag får bestämma allt själv. Det är kul att köpa grejer till igloon.” Nathaniel, 9.
  • Case: Stallet.se.
  • ”Det är kul att skriva meddelanden och tävla med sin häst.” Ellen, 7.
  • Case: SIMS
  • Case: LEGO - Många plattformar
  • Bara att browsa och kolla priser i Legos produktkatalog är kul.
  • “Elliot (6) tror att lösningen på alla världens problem finns på YouTube ;-)”, Jim, hans pappa.
  • Barn skapar egna filmer med tips och ledtrådar och lägger
  • Om det har hänt, finns det på YouTube...
  • Dataspelen som viktig referens i leken.
  • “Jag gillar Jango Fett. Han kan flyga och är bra maskerad. Darth Vader är så irriterande. Han kan inte springa. Hans vanliga spring är att gå.” Fabian, 9. Dataspelen som viktig referens i leken.
  • 8-12 år: Kommunikation & relationer
  • Case: KP-webben - en egen liten skrubb
  • Vad gör de yngsta på Facebook?
  • Ungar som medieskapare
  • beata@pool.se twitter: beataw