Webbdagarna 2014: Global opportunities
Beata Wickbom @beataw
Long version with links and
suggested reading
Companies can some from anywhere.
Ideas & opportunties are everywhere.
Where are you looking?
http://www.dagensps.se/artiklar/kronikor/ulf-bergmark/2008/09/03/27138060/index.xml#sthash.pPYxP619.dpuf
Beata @beataw
Perihan @perihanA
Slideshare.net/beson
http://www.businessinsider.com/a-global-social-media-census-2013-10
86% of
Facebook
users are
outside the
US
Sources: Facebook, Socialbakers, Google, Wikipedia, Quantcast
Nearly 25%
of LinkedIn
users are in
India
Saudi
Arabia has
most YouTube
views/
capita
YouTube #2
”Today,
the simple truth is that great
companies can come from
anywhere.”
http://www.ft.com/intl/cms/s/
0/156569c4-6c06-11...
17 year
old Brit
launces global
app in a
month
http://www.theguardian.com/technology/2013/mar/25/summly-sold-yahoo-teenage...
Crowdsourced
traffic update
app
Emerging
market
opportunities
http://www.humanipo.com/news/34013/uber-exploring-m-pesa-payment-integration-for-nairobi-service/
Global pool of
great ideas
http://www.humanipo.com/news/40879/gautrain-tracking-app-unveiled/
Nov 2013
http://www.businessinsider.com/map-global-social-media-competition-2013-12#ixzz2vupXEmrD
http://online.wsj.com/news/articles/SB10001424052702304834704579405232330645204
Follow the
pioneers
”Europe is a testing
ground for bigger moves in
other markets”
Marc Samwer
http://techcrunch.com/2013/07/16/rocket-interne...
http://techcrunch.com/2013/10/28/rocket-internets-marc-samwer-on-
cloning-we-make-business-models-better-because-we-locali...
http://www.techinasia.com/flipkart-next-day-delivery/
Adopt to
local user
behavior
http://digitalmedia.strategyeye.com/article/pcmSk2ybwoI/2012/11/14/spotify_investor_points_to_emerging_markets_and_new_sec...
m-medicine
http://www.impatientoptimists.org/Posts/2013/11/
How-a-Modern-Library-Keeps-Mothers-Healthy-in-Rural-Ghana
Financial
services
http://www.businessweek.com/articles/2013-03-06/what-africa-can-teach-us-
about-the-future-of-banking
https://www.youtube.com/watch?v=WGUpIBeDH-M
m-learning
€2 bn on home tutoring/
year in Egypt*.
* Source: CAPMAS 2013
Local
content is
King Kong
>6#billion#hours#watched#a#month#
100#hours#uploaded#every#minute#
80%#of#traf<ic#from#outside#the#US#
https://www.youtube.com/watch?v=5uDU7k16tIw
The$Power$of$the$
Crowd$–$The$Square$
Net3lix’s$1st$Oscar$
Nomination$
Beata @beataw
Perihan @perihanA
Further reading
http://www.attractchina.com/blog/understanding-social-media-china/
http://www.humanipo.com/
http://techy-africa.com/
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)
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Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)

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As global internet access has grown dramatically in recent years, global expansion is where the biggest opportunity lies. The opportunities to learn from these emerging markets & users have never been greater. In this keynote I offer perspectives on how:
Companies can some from anywhere – from Sweden or Nigeria
Ideas & Opportunties are everywhere – if you know where to look you can be inspired be them, learn and build on them.

Examples from Korea, Nigeria, Ghana, Kenya and Egypt.

With guest speaker Perihan Abou-Zei, co-founder of Qabila Media Productions and recipient of Best Female Entrepreneur in the Arab region from MIT Enterprise Forum.

So where are you looking - are you harvesting the global digital opportunities?

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Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)

  1. 1. Webbdagarna 2014: Global opportunities Beata Wickbom @beataw Long version with links and suggested reading
  2. 2. Companies can some from anywhere. Ideas & opportunties are everywhere. Where are you looking?
  3. 3. http://www.dagensps.se/artiklar/kronikor/ulf-bergmark/2008/09/03/27138060/index.xml#sthash.pPYxP619.dpuf
  4. 4. Beata @beataw Perihan @perihanA Slideshare.net/beson
  5. 5. http://www.businessinsider.com/a-global-social-media-census-2013-10
  6. 6. 86% of Facebook users are outside the US
  7. 7. Sources: Facebook, Socialbakers, Google, Wikipedia, Quantcast
  8. 8. Nearly 25% of LinkedIn users are in India
  9. 9. Saudi Arabia has most YouTube views/ capita
  10. 10. YouTube #2
  11. 11. ”Today, the simple truth is that great companies can come from anywhere.” http://www.ft.com/intl/cms/s/ 0/156569c4-6c06-11e3-85b1-00144feabdc0.html
  12. 12. 17 year old Brit launces global app in a month http://www.theguardian.com/technology/2013/mar/25/summly-sold-yahoo-teenage-creator?guni=Article:in %20body%20link http://www.ft.com/intl/cms/s/0/3904bc10-28d5-11e2-b92c-00144feabdc0.html#axzz2wGiY57vI
  13. 13. Crowdsourced traffic update app
  14. 14. Emerging market opportunities
  15. 15. http://www.humanipo.com/news/34013/uber-exploring-m-pesa-payment-integration-for-nairobi-service/
  16. 16. Global pool of great ideas http://www.humanipo.com/news/40879/gautrain-tracking-app-unveiled/
  17. 17. Nov 2013 http://www.businessinsider.com/map-global-social-media-competition-2013-12#ixzz2vupXEmrD
  18. 18. http://online.wsj.com/news/articles/SB10001424052702304834704579405232330645204
  19. 19. Follow the pioneers
  20. 20. ”Europe is a testing ground for bigger moves in other markets” Marc Samwer http://techcrunch.com/2013/07/16/rocket-internet-raises-500m-from-kinnevik-and-access-plans-more-e-commerce-in-emerging-markets/
  21. 21. http://techcrunch.com/2013/10/28/rocket-internets-marc-samwer-on- cloning-we-make-business-models-better-because-we-localize-them/
  22. 22. http://www.techinasia.com/flipkart-next-day-delivery/
  23. 23. Adopt to local user behavior
  24. 24. http://digitalmedia.strategyeye.com/article/pcmSk2ybwoI/2012/11/14/spotify_investor_points_to_emerging_markets_and_new_sectors_/
  25. 25. m-medicine
  26. 26. http://www.impatientoptimists.org/Posts/2013/11/ How-a-Modern-Library-Keeps-Mothers-Healthy-in-Rural-Ghana
  27. 27. Financial services
  28. 28. http://www.businessweek.com/articles/2013-03-06/what-africa-can-teach-us- about-the-future-of-banking
  29. 29. https://www.youtube.com/watch?v=WGUpIBeDH-M
  30. 30. m-learning
  31. 31. €2 bn on home tutoring/ year in Egypt*. * Source: CAPMAS 2013
  32. 32. Local content is King Kong
  33. 33. >6#billion#hours#watched#a#month# 100#hours#uploaded#every#minute# 80%#of#traf<ic#from#outside#the#US#
  34. 34. https://www.youtube.com/watch?v=5uDU7k16tIw
  35. 35. The$Power$of$the$ Crowd$–$The$Square$ Net3lix’s$1st$Oscar$ Nomination$
  36. 36. Beata @beataw Perihan @perihanA
  37. 37. Further reading
  38. 38. http://www.attractchina.com/blog/understanding-social-media-china/
  39. 39. http://www.humanipo.com/
  40. 40. http://techy-africa.com/

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