The importance of seo in online marketingPresentation Transcript
THE IMPORTANCE OF SEO IN ONLINE MARKETING Business TuesdayBesart Bajrami | CEObesart@nextseo.net | @besart 06.11.2012 Prishtinë
The three questions we need to answer
1. Who? Who is the person you most want to find your website? The person who is searching for the product you offer!
2. Where? Where do people search for products and services today?
3. What? What do they type on Google when they need your products? It is not a simple answer, so forget it OR if you really want to know, then …
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What is SEO? Search Engine optimization (SEO) is a mix of art and science to make a website to work better with search engines like Google, Bing & Yahoo.
Search engine market share February 2012Source: comScore
STAT. • 158 billion searches performed worldwide each month • approximately 5.2 billion web searches are performed every day • approximately 61,000 searches are performed every single second.Source: comScore, August 2011, HubSpot
SEO vs PPC (1/2) 75%+ of all clicks go to organic results (SEO)!Source: SeoMoz
SEO vs PPC (2/2) 75%+ of all clicks go to organic results (SEO)!
Stat 75%+ of all clicks go to organic results (SEO)!
CTR – Click Through Rates April 2011Source: searchenginewatch.com
% of internet users who do each activity - US May 2011 Search DominatesSource: pewinternet.org
Benefits of SEO Low Cost & High Value SEO is low cost compared to other forms of marketing and is arguably one of the most effective with a high ROI. Quality not Quantity SEO is not just about web ‘traffic’. It’s about making sure that the people who are searching for your products find you. Improve brand credibility Consumers expect big brand businesses to be prominently placed in Google.
Why SEO? SEO is not about buying users attention by interrupting them, SEO is about being there when somebody needs your products or services.