SAI                          16 september 2011vrijdag 16 september 11
Bert Van Wassenhove                          Managing Partner at Heaven Can Wait                          Digital Marketin...
How can you measure your social media activities?vrijdag 16 september 11
3-step model                          Listen                          Engage                          Actvrijdag 16 septem...
Why Listen/Measure?vrijdag 16 september 11
Danger = Alert the tribevrijdag 16 september 11
Two Eyes     Two Ears    Two Nostrils    ONE MOUTHvrijdag 16 september 11
How to Listen?vrijdag 16 september 11
Do some searching                          Determine where conversations are happening                          Make sure ...
Toolsvrijdag 16 september 11
The Market                                           Launch                          Monitor                       Manage ...
Listening Tools                                                                Launch                          Monitor    ...
The Market                                                                Launch                          Monitor         ...
Listening Tools                                                               Launch                             Monitor  ...
The Market                                                              Launch                             Monitor        ...
Listening Tools                                                               Launch                             Monitor  ...
Listening Tools                                                                    Launch                             Moni...
Listening Tools                                                                    Launch                             Moni...
The Market                                                                    Launch                             Monitor  ...
More tools ...                                                                Launch                             Monitor  ...
More tools ...                                                             Launch                          Monitor        ...
More tools ...                                                             Launch                          Monitor        ...
More tools ...                                                                               Launch                       ...
More tools ...                                                                               Launch                       ...
More tools ...                                                                               Launch                       ...
Free INVENTORY tool                          http://inventory.spreadid.comvrijdag 16 september 11
to me ...          Bert Van Wassenhove • +32 497 52 74 01 • bert@ibert.be • twitter @ibertvrijdag 16 september 11
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Social media tools

  1. 1. SAI 16 september 2011vrijdag 16 september 11
  2. 2. Bert Van Wassenhove Managing Partner at Heaven Can Wait Digital Marketing & Communication professional Founder Spreadid, Chief Biker at Mototravel.be Twitter: @iBertvrijdag 16 september 11
  3. 3. How can you measure your social media activities?vrijdag 16 september 11
  4. 4. 3-step model Listen Engage Actvrijdag 16 september 11
  5. 5. Why Listen/Measure?vrijdag 16 september 11
  6. 6. Danger = Alert the tribevrijdag 16 september 11
  7. 7. Two Eyes Two Ears Two Nostrils ONE MOUTHvrijdag 16 september 11
  8. 8. How to Listen?vrijdag 16 september 11
  9. 9. Do some searching Determine where conversations are happening Make sure you cover all relevant channels Learn the language Meet the influencers Move to real-time monitoringvrijdag 16 september 11
  10. 10. Toolsvrijdag 16 september 11
  11. 11. The Market Launch Monitor Manage Presence Conversationvrijdag 16 september 11
  12. 12. Listening Tools Launch Monitor Manage Presence Conversation Search: Google Post-facts search and analyse what happened. Topsy Social Mention Twitter, FB, ... •Google: the best search engine (also real-time) •Topsy: add limited analytics •Social Mention: adds more interpretation, but often gets it wrongvrijdag 16 september 11
  13. 13. The Market Launch Monitor Manage Presence Conversation Search: Google Post-facts search and analyse what happened. Topsy Social Mention Twitter, FB, ... •Google: the best search engine (also real-time) •Topsy: add limited analytics •Social Mention: adds more interpretation, but often gets it wrongvrijdag 16 september 11
  14. 14. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy Trackur Social Mention •Google Alerts: Sends messages when new Twitter, FB, ... Attentio search results are found. Engagor Viral Heat •Advanced tools: Engagor (Belgian startup Radian6 •query building Hubspot •interpretation of sentiment •trends •etc.vrijdag 16 september 11
  15. 15. The Market Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy Trackur Social Mention Twitter, FB, ... Attentio •Google Alerts: Sends messages when new Engagor search results are found. Viral Heat •Trackur: Free simple tracking (save searches) Radian6 •Advanced tools: Add intelligence such as query Hubspot building, interpretation of sentiment, trends, etc.vrijdag 16 september 11
  16. 16. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy Trackur Social Mention Twitter, FB, ... Attentio •Google Alerts: Sends messages when new Engagor search results are found. Viral Heat •Trackur: Free simple tracking (save searches) Radian6 •Advanced tools: Add intelligence such as query Hubspot building, interpretation of sentiment, trends, etc.vrijdag 16 september 11
  17. 17. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Analyze the influence of social on your Topsy Trackur Your site: Social Mention presence Google analytics Twitter, FB, ... Attentio Postrank Engagor Strutta •Google Analytics: Origin of traffic, popular Viral Heat content in social, ... Radian6 •Postrank: How your content is spread online. Hubspot •Strutta: Organize contests and track social successvrijdag 16 september 11
  18. 18. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Topsy Trackur Your site: Social Mention Google analytics Keep an eye on your social media performance Twitter, FB, ... Attentio Postrank Engagor Strutta •Swix: A social media dashboard Viral Heat •Klout, Peerindex, : Your position in social media Radian6 Your profile (use as KPI) Hubspot Swix Klout Peerindex Gradervrijdag 16 september 11
  19. 19. The Market Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Topsy Trackur Your site: Keep an eye on your social meadia performance Social Mention Google analytics Twitter, FB, ... Attentio Postrank Engagor Strutta •Swix: A social media dashboard Viral Heat •Klout, Peerindex, : Your position in social media Radian6 Your profile (use as KPI) Hubspot Swix Klout Peerindex Gradervrijdag 16 september 11
  20. 20. More tools ... Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Spreadid Spredfast ... Hootsuite Google Google alerts Your site: Tweetdeck Topsy Trackur Google analytics Seesmic Social Mention Postrank Spout social Twitter, FB, ... Attentio Strutta Engagor Strongmail Viral Heat Your profile Radian6 Swix Hubspot Klout Peerindex Gradervrijdag 16 september 11
  21. 21. More tools ... Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Spreadid Spredfast Extend your reach ... Hootsuite Google Google alerts Your site: Tweetdeck Topsy • Spreadid: Stimulateanalytics Trackur Google online Seesmic Social Mention conversation by mailing your Postrank Spout social Twitter, FB, ... fanbase with news Attentio Strutta Engagor Strongmail Viral Heat Your profile Radian6 Swix Hubspot Klout Peerindex Gradervrijdag 16 september 11
  22. 22. More tools ... Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Spreadid Spredfast Extend your reach ... Hootsuite Google Google alerts Your site: Tweetdeck Topsy • Spreadid: Stimulateanalytics Trackur Google online Seesmic Social Mention conversation by mailing your Postrank Spout social Twitter, FB, ... fanbase with news Attentio Strutta Engagor Strongmail Viral Heat Your profile Radian6 Swix Hubspot Klout Peerindex Gradervrijdag 16 september 11
  23. 23. More tools ... Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Spreadid Spredfast • Manage your presence and activity ... Hootsuite Google Google alerts Your site: Tweetdeck Topsy Trackur • Spredfast: Google analytics ... Seesmic Social Mention • HootSuite: Multiple accounts, multiple Postrank Spout social Twitter, FB, ... Attentio channels and multiple users + analytics Strutta IFTT Engagor • Tweetdeck: Best “live” dashboard Viral Heat Your profile Strongmail Radian6 Swix Hubspot Klout Peerindex Gradervrijdag 16 september 11
  24. 24. More tools ... Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Spreadid Spredfast • Manage your presence and activity ... Hootsuite Google Google alerts Your site: Tweetdeck Topsy Trackur • Spredfast: Google analytics ... Seesmic Social Mention • HootSuite: Multiple accounts, multiple Postrank Spout social Twitter, FB, ... Attentio channels and multiple users + analytics Strutta Engagor • Tweetdeck: Best “live” dashboard Strongmail Viral Heat Your profile Radian6 Swix Hubspot Klout Peerindex Gradervrijdag 16 september 11
  25. 25. More tools ... Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Spreadid Spredfast • Manage your presence and activity ... Hootsuite Google Google alerts Your site: Tweetdeck Topsy Trackur • Spredfast: Google analytics ... Seesmic Social Mention • HootSuite: Multiple accounts, multiple Postrank Spout social Twitter, FB, ... Attentio channels and multiple users + analytics Strutta Engagor • Tweetdeck: Best “live” dashboard Strongmail Viral Heat Your profile Radian6 Swix Hubspot Klout Peerindex Gradervrijdag 16 september 11
  26. 26. Free INVENTORY tool http://inventory.spreadid.comvrijdag 16 september 11
  27. 27. to me ... Bert Van Wassenhove • +32 497 52 74 01 • bert@ibert.be • twitter @ibertvrijdag 16 september 11

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