vrijdag 28 oktober 11
twitter.com/iBert - Bert Van Wassenhove                                                                  • http://www.iber...
35 /150 Talents                        6 passionate teams                                       with experience in complem...
You can’t make           this stuff up,           but they can!                            more coming                    ...
more coming                             ...vrijdag 28 oktober 11
6 memo’s for                        Conversation Management                                    Loosely based on:          ...
vrijdag 28 oktober 11
1. Lightnessvrijdag 28 oktober 11
Lightness                        As snow falls in the Alps without wind (Dante)vrijdag 28 oktober 11
A brand is no longer what                 we tell the consumer it is                  – it is what consumers              ...
Behave lightly                               Be nice, listen before you speak                         Be ready to hop from...
vrijdag 28 oktober 11
Behave lightly                                        Be light with precision and determination:                        “I...
2. Quicknessvrijdag 28 oktober 11
Quickness                        An ancient legend of Charlemagnevrijdag 28 oktober 11
Quickness                                         A short story, quickly told                        Be economic in your c...
Social Media is about                 sociology and psychology                  more than technology.                     ...
3. Exactitudevrijdag 28 oktober 11
Exactitude                                              The crystal,                        with its precise faceting and ...
Exactitude                                 You need a well-defined and well-calculated plan.                              ...
Social media is just                a buzzword until you                come up with a plan.                         Unkno...
vrijdag 28 oktober 11
vrijdag 28 oktober 11
4. Visibilityvrijdag 28 oktober 11
Visibility                        I had the privilege of growing up without the internet.vrijdag 28 oktober 11
Visibility                        Generation Y, who will be motor of the world in the coming 30 years,                    ...
Focus on how to be                        social, not on how                           to do social.                      ...
5. Multiplicityvrijdag 28 oktober 11
Multiplicity                        This article may be confusing or unclear to readers. (wikipedia)vrijdag 28 oktober 11
Multiplicity                             multiples channels on multiple technologies                        multiple messa...
A new fight for attention                        Pre-digital    Digital        Post-digital                               ...
6. Consistencyvrijdag 28 oktober 11
Consistency                             Consistency is contrary to nature, contrary to life.                        The on...
Consistency                        Remember the legend of Charlemagne? The ring strung together a number                  ...
Don’t say anything online                  that you wouldn’t want                  plastered on a billboard               ...
Just be nice …                           Guy Kawasaki                             Bedankt voor de vragen                  ...
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Six Memo's for Conversation Management

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My experience in social media marketing brought with a light philosophical touch based on "Six Memo's for the Next Millennium" by Italo Calvino.
Special thanks for Robbie @ ContentLab.be for the Calvino tip.

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Six Memo's for Conversation Management

  1. 1. vrijdag 28 oktober 11
  2. 2. twitter.com/iBert - Bert Van Wassenhove • http://www.ibert.be • Managing Partner at “Heaven Can (blog) Wait” • http://www.linkedin.com/in/ • Little Miss Robot bertvanwassenhove • Mirror Mirror (voor professionele verzoeken) • Content Lab • www.twitter.com/ibert (voor interactieve tips en fun) • Monkey Shot • http://www.facebook.com/ • Speaking & giving training (UBA, HUB, bertvanwassenhove Mercator, Hogent, ...) (vriendschap niet gegarandeerd) • Founder @ spreadid.com • http://profiles.google.com/ • Chief biker @ mototravel.be bertvanwassenhove (+1 me)vrijdag 28 oktober 11
  3. 3. 35 /150 Talents 6 passionate teams with experience in complementary fields like interactive storytelling, conversation management, mobile experiences, design, digital installations and innovation.vrijdag 28 oktober 11
  4. 4. You can’t make this stuff up, but they can! more coming ...vrijdag 28 oktober 11
  5. 5. more coming ...vrijdag 28 oktober 11
  6. 6. 6 memo’s for Conversation Management Loosely based on: “6 memos for the next millenium” by Italo Calvinovrijdag 28 oktober 11
  7. 7. vrijdag 28 oktober 11
  8. 8. 1. Lightnessvrijdag 28 oktober 11
  9. 9. Lightness As snow falls in the Alps without wind (Dante)vrijdag 28 oktober 11
  10. 10. A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. Scott Cookvrijdag 28 oktober 11
  11. 11. Behave lightly Be nice, listen before you speak Be ready to hop from one subject to another Be prepared to hop from one channel to another Lightness also implies humor Make your content easily portablevrijdag 28 oktober 11
  12. 12. vrijdag 28 oktober 11
  13. 13. Behave lightly Be light with precision and determination: “Il faut être légér comme l’oiseau, et non comme la plume” (Paul Valery)vrijdag 28 oktober 11
  14. 14. 2. Quicknessvrijdag 28 oktober 11
  15. 15. Quickness An ancient legend of Charlemagnevrijdag 28 oktober 11
  16. 16. Quickness A short story, quickly told Be economic in your conversation, don’t bother with details, stick to the essence of your message. Consumers decide in a “Blink” Response needs to be quick Quickness is also rhythm, communicate dailyvrijdag 28 oktober 11
  17. 17. Social Media is about sociology and psychology more than technology. Brain Solisvrijdag 28 oktober 11
  18. 18. 3. Exactitudevrijdag 28 oktober 11
  19. 19. Exactitude The crystal, with its precise faceting and it’s ability to refract light, is the model of perfectionvrijdag 28 oktober 11
  20. 20. Exactitude You need a well-defined and well-calculated plan. Make sure you know what you’re talking about. Use a language as precise as possible, both in choice of word and in expression. “There are no secrets, only information you don’t yet have” (Adam Curry)vrijdag 28 oktober 11
  21. 21. Social media is just a buzzword until you come up with a plan.  Unknownvrijdag 28 oktober 11
  22. 22. vrijdag 28 oktober 11
  23. 23. vrijdag 28 oktober 11
  24. 24. 4. Visibilityvrijdag 28 oktober 11
  25. 25. Visibility I had the privilege of growing up without the internet.vrijdag 28 oktober 11
  26. 26. Visibility Generation Y, who will be motor of the world in the coming 30 years, grew up inundated in messages. Stand out from the crowd without slapping people in the face. Reach versus Respect Repeat versus Relevancevrijdag 28 oktober 11
  27. 27. Focus on how to be social, not on how to do social.  Jay Baer, Convince & Convertvrijdag 28 oktober 11
  28. 28. 5. Multiplicityvrijdag 28 oktober 11
  29. 29. Multiplicity This article may be confusing or unclear to readers. (wikipedia)vrijdag 28 oktober 11
  30. 30. Multiplicity multiples channels on multiple technologies multiple messages from multiple people & departmentsvrijdag 28 oktober 11
  31. 31. A new fight for attention Pre-digital Digital Post-digital News Online News Advertising Nieuws Online Advertising advertising Digital Social Media conversation Op café 22vrijdag 28 oktober 11
  32. 32. 6. Consistencyvrijdag 28 oktober 11
  33. 33. Consistency Consistency is contrary to nature, contrary to life. The only completely consistent people are dead. (Aldous Huxley)vrijdag 28 oktober 11
  34. 34. Consistency Remember the legend of Charlemagne? The ring strung together a number of random events and made it into a story. Quickness x Multiplicity Use clear, memorable and visual images. Images that speak.vrijdag 28 oktober 11
  35. 35. Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it. Erin Bury Community Manager at Sproutervrijdag 28 oktober 11
  36. 36. Just be nice … Guy Kawasaki Bedankt voor de vragen en het luisteren.vrijdag 28 oktober 11

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