The New
Economy.
Freeconomics
MR BJÖRN THOMAS, TOWAH GROUP
LTD.

King Gillette 1903
By selling his products so cheap
that other companies bundled his
product he got the first billion
blades on the market. After that
he could give away the razor and
sell soap or the blades over and
over and make residual incomes.
The business model was the
foundation of the entire industry:
give away cell phones, offer free
coffee machines to companies.
And now many years later
the social communities.

The New Economy. Freeconomics
The 20th century was primarily an atoms economy.
-Things tend to be more expensive over time.
The 21st will be equally a bits economy.
-Everything in the online world gets cheaper over
time.
Anything free in the atoms economy must be
paid for by something else.
But in bits economy it can really be FREE.

Free concepts
In China some doctors gets paid
as long as you stay healthy.
Gym in Denmark offer you free
training as long as you show up
once a week
FreeConferenceCall.com gets
income from the phone companies
instead of the customers because
they know which phone company
each person use to call them from.
FCC charges the phone companies
for encouraging users to make
long distans calls.

Interesting things about Internet
The net annual deflation
rate of the online world
is nearly 50%, which is to
say that whatever it costs
SiteTalk today in
hardware it will be half
as much in a year!
The trend lines that
determine the cost of
doing business online All
point the same way: to
zero or close to zero.

More than money…
”Online Friends” are a
classic unit of
”reputational” currency.
The more ”friends” you
have in the online world,
the more social capital
you have to spend.
This way the social
communities build up a
strong foundation that
will turn into real
currencies.

Three-party market vs freemium
Ads:For the top 100 U.S. Media firms
alone in 2006 radio and tv advertiseing
reveneus were $45 billion.
Online media ad-driven content such as
banners etc was in U.S. $100 billion.
Freemium is where a few pay for many
mostly web 2.0 was estimated 2008 to
around $300 billion world wide
including online advertiseing and
freemium.
(Open source $30 billion)

Effects of the New markets and economy
Experiment for three months at
youtube.com. Let people watch
Monty Pythons movie clips for FREE:
• 2 million free watchers
• Climbed to 2nd on Amazon.com
• Increased sales with 23.000%
Youtube payed for bandwith and
storage costs. The campaign cost
Monty Python almost nothing.
Thanks to Internet the fastest
growing hardware market is
Netbooks.

Value of Social Community – SiteTalk.com
Facebook values every person to about $12 each.
In Uniaco you have something else you have
ownership 49% of the companies.
You/We are building a global network team
connected to a Social Community 2.0 - SiteTalk.com.
Where we bring in our friends and their friends and
add value to their life and money
in the system.
SiteTalk makes real value for the freemiums and the
members of Unaico.

Thank you for your time and
whish you all the best in Unaico.
See you all on SiteTalk.com