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  • 1. process presentation by bert
  • 2. 1 identify 2 understand 3 ideate 4 realize
  • 3. 1 identify 2 understand 3 ideate 4 realize
  • 4. 1 identify owners product owner / stakeholders project problem / goal / scope
  • 5. 2 understand product goals / strategy / metrics users personas / needs / models plan
  • 6. 3 ideate envision, create sketch / story / flow collaborate brainstorm / feasibility
  • 7. 4 realize detail explain / integrate / prototype rally distribute / buy-in document
  • 8. 1 identify 2 understand 3 ideate 4 realize
  • 9. 1 identify 2 understand 3 ideate 4 realize
  • 10. step 0 1 definition 2 sketch 3 wireframe
  • 11. 1 identify 2 understand 3 ideate 4 realize
  • 12. 1 identify 2 understand 3 ideate 4 realize owner gather imagine flesh out stakeholders know product sketch prototype assess know users collaborate explain user story solution refine feasible scope plan select buy in target definition doc concept wireframe
  • 13. discovery research strategy design implement stakeholder interviews ethnography defining statements brainstorming technical feasibility org structure surveys position mapping design principles software architecture current state analysis shadowing value curve conceptual models hardware limitations competitive review trend analysis mental models sketches user acceptance test understand objectives contextual inquiry card sorting wireframes review existing docs competitive benchmarking collaborative ideation task analysis, flows transcripts heuristic evaluations market differentiation user scenarios objectives personas artifact from future participatory design schedule affinity diagrams usability tests evolution model iterative design importance vs. feasibility prototypes prioritization
  • 14. 1 identify 2 understand 3 ideate 4 realize
  • 15. ( ideas? )