Pradeep Jaychandran, Senior Research Analyst at Beroe Inc. spoke at the annual Argus Asian Petcoke Conference 2013 ,in Singapore. In his session on Asia Rising? – Influence of Asian Metals & Materials Demand on Pet Coke Dynamics, he talked about the strategic shift in center of gravity of global PetCoke industry from North America to Asia. He explored the trends in PetCoke demand, especially from Cement, Aluminum and Steel industries in Asia and the threat by coal as a viable fuel alternative to PetCoke. The conference was attended by industry luminaries such as Dr. AS Firoz, Chief Economist with Ministry of Steel, Government of India; David Love, Director of fuel-grade PetCoke, North America, Sinoway International Holdings, Stuart B Ehrenreich, Director, Cascade Resources & Consulting, among others.