At least we need to know a little about search behavior 10 Klikki ‘pasta carbonara recipe’ ‘pasta recipe’ ‘pasta recipe with ham’ ‘recipe’ Specific General
11 Klikki So to cover as much of the search behavior as possible we need depth! Top category ‘paste recipe’ Specific recipe description‘pasta carbonara’ recipe Front page‘recipe’ Sub category‘pasta recipe with ham’
12 Klikki Site architecture to support indexation So make sure you deploy a site architecture that supports indexing your website for as many relevant queries as possible! With a natural landing page for each of them!
13 Klikki Duplicate content Search engines apply limits to how many pages are crawled/ indexed per domain per day.
Google does it based on PageRank
14 Klikki Duplicate content, how does it occur When you can reach the same or very similar content withmore than one URL
15 Klikki Duplicate content, pagination This is just too many products in one list! Seriously! Only two new pagination pages per page. Reaching number 61 is going to take ages.....
Whatever you do, don’t start messing around with blocking pagination pages from crawling, or using the canonical tag. It will end in misery.
Link to as many pagination pages as possible, while staying under appr. 100 links per page.
17 Klikki Site architecture for ranking Recipes recipes Pasta recipes pasta recipes Pasta recipes with ham Pizza recipes with ham pasta recipes with ham Pasta carbonara pizza recipes with ham
24.2.2008 18 Klikki Takeaways – Use breadcrumb navigation Breadcrumbs are a great opportunity for keyword rich anchor texts
24.2.2008 19 Klikki Takeaways – Use tagging and categories to relate content Ingredient names are links to pages listing all recipes using that specific ingredient + some basic information
24.2.2008 20 Klikki Takeaways – Link to other related content from within the body text Relevant links from within the body text are the most valuable of all links. Especially when using keyword rich anchor text
24.2.2008 21 Klikki Takeaways – Don’t create site-wide navigation menus Site-wide navigation menus are not good since they dilute link power to, more or less, irrelevant pages.