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Alpsp conference 2012 - Key takeaways

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My key takeaways from this year's annual conference.

My key takeaways from this year's annual conference.


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  • 2 day conference.ALPSP is CLICKMy chosen 6 takeaways40 years old – opening keynote
  • Run through many years and areas – see slides for background. These are 6 lessons. Customers: Academics are (usually) slow to get upset with publishers but often vocal and effective when they are. (Weak marketing & market research)Law- You may well lose (in a number of ways) (short-sighted)Communication - Develop a dialogue to anticipate (and resolve) differences Alternatives: Change is constant and inevitable (Weak sales)Open: Experiment in the margin and beware the echo chamber effect (Weak business development)Diversify: Business stability depends on it (Risk averse)Good sound business sense really – Mary’s overall B----Where are we? I’d say for Sage: could do better but improving. Factoids: China taken over US and Germany in chemistry publications; Librarians want data to help them understand their inst and demo value.
  • GDP of Malaysia
  • Mark Ware (Outsell)1. Mobile: GAFA / Social: eg. Mendeley2. “Big data and extreme analytics” – SciVal and Citation analytics (Citation data the business analysis of academic research)3. Focused scale (direction of the big publishers. Companies that are dominant and compete on scalebut do so with deep emphasis on a topical area or areas - divesting of business parts that distract)4. Mergers – Convergence (books and jnls?)Human assistance: the more digital our world will become, the more important human experience mattersSales 2.0 - “buyers complete 75% of their sales cycle on the web before ever talking to a sales person”Open: APIs, access (not just jnls), appas, data, education resources etc
  • Give people a leader board and they can't resist trying to get to the top. [eg BMJ's "Practice Makes Perfect“] clinical questions against a timer.Septris: Stanford med school developed for teaching doctors to treat sepsis – hugely costly illness, deadly and fast-moving.
  • Snapshot of infoChina: mature consortia purchasing less; newer consortia cautious; renewals strong. Need local marketing expertiseAustralia: mandates for Ebook purchasing based on FTE not previous pricing.Brazil growing; Mexico up and coming but political issues
  • Chunking Top Gear (based on market research); youtube; apps; games etc. Chunk down your content meaningfully.Fold.it: The number of different ways even a small protein can fold is astronomical because there are so many degrees of freedom. Figuring out which of the many, many possible structures is the best one is regarded as one of the hardest problems in biology today and current methods take a lot of money and time, even for computers. Foldit attempts to predict the structure of a protein by taking advantage of humans' puzzle-solving intuitions and having people play competitively to fold the best proteins.
  • Transcript

    • 1. ALPSP Annual Conference 2012 Key takeaways Bernie Folan Los Angeles | London | New Delhi Singapore | Washington DC
    • 2. Forty years on in scholarly publishing...1. Know your customers – well2. Avoid cases that invoke the law3. One-way communication between stakeholders is doomed4. Always consider alternative scenarios5. Be open to new approaches6. Diversify revenue streams Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
    • 3. Information Industry: $462 billion, 2011Source: Outsell Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
    • 4. Global, technological & social newsimpacting future of publishing● Mobile, Social, and the Rise of GAFA● Big Data and Extreme Analytics● Focused Scale● M&A, and Convergence, Aggregation● Fun, Gamification, Philanthropy● Human Assistance – Service and Culture● Sales 2.0● Open vs. Closed Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
    • 5. Mobile, Social, and the Rise of GAFA ~25% of waking hours are spent on mobile devices Source: Outsell, Inc.Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
    • 6. Fun & Gamification Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
    • 7. Moving from product-centric to service-focused. Publisher strategies should include:● In-depth understanding of user workflows (critical to adding value)● Building a mobile strategy● Simplifying users’ lives● Getting closer to end-users● Re-aligning the sales and marketing organization● Avoid disrupting their own marketsMeasuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
    • 8. Global Picture – Consortial and library● Ireland: “dire”● China: “selective”● Australia: mandates for Ebook purchasing based on FTE not previous pricing.● India: no slow down. Huge investment in education. New consortia appearing.● Middle East: increased spending on research.● Newer (less penetrated) consortia proceeding cautiously and in increments (Mexico, Japan)● Renewals still strong / Consortia purchasing model still healthy Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
    • 9. Outsider view (BBC digital content)● “step away from your content. you’re in the business of insight NOT journals.”● Set KPIs at start & track elements that affect them.● BBC learned cant be everywhere so partner with start-ups who understand● Fold It science puzzles to solve problems.Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
    • 10. Key change areas over next 15 years: summarising panel debate● Finch will be important in (finally) getting policy ball rolling● Academic Spring contributed to momentum building on OA.● "Academics will still give 1st born to get published in Nature."● Variable levels of knowledge with authors about OA● Frustration with slow pace of publishing, peer review, etc - just want to publish and move on to next● Insts dont know enough about output. OA debate: “been bloody, but enjoyable, at times.” Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC