Personal Brand Plan

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This slide outlines my social media approach to my personal brand.

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Personal Brand Plan

  1. 1. Bernard Fernandes<br />In essence, science is a perpetual search for an intelligent and integrated comprehension of the world we live in.<br />Cornelius Bernardus Van Neil <br />
  2. 2. Introduction<br />My name is Bernard Fernandes, a graduate of York University, and currently a post graduate student of Public Relations in the Fall 2009 class at Humber College, Toronto.<br />Welcome to my Brand Plan<br />
  3. 3. Brand Plan Flow Chart<br />
  4. 4. Goal<br />To promote growth in science literacy as a Science Communicator within the industry; in an Agency setting or Organizational Structure like a University. <br />
  5. 5. Interests <br />
  6. 6. The Flow Chart Identifies Three (3) selling points of my Brand.<br />1. Education in Physical Geographical Sciences.<br />2. Work experience as a science communicator.<br />3. Humber College Public Relations training.<br />
  7. 7. Major Challenges To Achieving This Brand<br /> 1. Low scientific online presence<br />2. The need for third party endorsement of scientific facts<br />3. Lack of scientific literacy within the public arena- did the chicken come before the egg? <br />
  8. 8. Objectives and Strategies<br />To position myself and my online presence as a credible ‘distiller” of complicated science information to the general public.<br />To reach the science illiterate audience who are looking for a quick, simple explanation of science findings/research and relevant science <br />To be dynamic in the many channels I use to convey this information to various audiences<br />
  9. 9. Tactics/Approach<br />Work as a catalyst in initiating the discussion of science &gt; through Blogging<br />Strengthen my connection to Humber and other PR professionals&gt; through Ning<br />Offer an alternate to blogs&gt; via Twitter<br />Connect with those in the field&gt; using Linkedin<br />Leave a comment trail &gt; find those who are respected in the field and participate in the dialogue with them<br />
  10. 10. Why Market This Way?<br />We spend more time with online content, than we do with traditional media.<br />More people are getting their information from the online sphere.<br />Science is a progressive subject and we must tap into the online community to speak to those at large if we wants to be relevant in today’s community as science communicators<br />
  11. 11. Timeline<br />By December 16th I plan on:<br />Being the go-too person in my program for science related questions opinions and as a resource.<br />Track My Brand Plan Progress on<br />Twitter<br />YouTube<br />Field Notes<br />Find Me On:<br />

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