The Future of Marketing, A New Mindset
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The Future of Marketing, A New Mindset

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The new marketing paradigm is a mindset shift. It's all about content marketing. The social web is the channel.

The new marketing paradigm is a mindset shift. It's all about content marketing. The social web is the channel.

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The Future of Marketing, A New Mindset The Future of Marketing, A New Mindset Presentation Transcript

  • The Future of Marketing A New Mindset Bernie Borges September 1, 2009
  • A Story Worth Telling
  • B2B Blog Home Run
  • B2B Blog Home Run
  • B2B Video
  • Humanizing a Boring Product
  • Content = Trust, Relationships, Profit
  • History Lesson 1990 to 2000 2000 to 2009
  • The Problem Traditional Marketing Doesn’t Work Anymore
  • Buyers Don’t Have to Tolerate It
  • Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
  • Marketing 1.0 on the Web (Pre 2007)
  • Marketing 2.0 (2007 to Present)
  • Marketing 2.0 (2007 to Present)
  • Marketing 2.0 (2007 to Present)
  • Marketing 2.0 (2007 to Present)
  • Marketing 2.0 (2007 to Present)
  • Marketing 2.0 (2007 to Present)
  • Marketing 2.0 Mindset
  • Engage People Where They Are
  • Marketing 2.0 Mindset
    • Think Like a Publisher
    Focus on Relationships
  • Think Like a Publisher!
    • Think Content!
      • Blogs
      • Newsletters
      • White Papers
      • e-books
      • Podcasts
      • Videos
      • Photos
      • Presentations
  • The Three E’s
  • Engage Influential People
  • Wisdom of Crowds
  • Branded Content
  • Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  • Local Restaurant Blogs, Video, Facebook, SEO
  • Best Practices Blog: Brent Britton
  • Avoid Social Media Abstinence
  • Measuring Results
  • Measuring Results: SEO  SO
  • Marketing 2.0
  • Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/
  • Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.