• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Future of Marketing
 

The Future of Marketing

on

  • 1,118 views

The future of marketing is here. Publishers need to publish content that engages their community. Content should deliver on the three E's: educate, enlighten, entertain.

The future of marketing is here. Publishers need to publish content that engages their community. Content should deliver on the three E's: educate, enlighten, entertain.

Statistics

Views

Total Views
1,118
Views on SlideShare
1,116
Embed Views
2

Actions

Likes
0
Downloads
22
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Future of Marketing The Future of Marketing Presentation Transcript

    •  
    • Marketing is a Mindset Bernie Borges December 8, 2009
    • Marketing History Lesson 1950 to 2000
    • Old Marketing Doesn’t Work Anymore http://www.youtube.com/watch?v=heSudg-tfIk
    • Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/
    • In a Transition 1990 to 2000 2000 to 2009
    • Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
    • Buyers Don’t Have to Tolerate It
    • But….. Some marketers don’t get it….
    • Stories Worth Telling
    • New Marketing: Ford Motor Co.
    • New Marketing: Ford Motor Co.
    • New Marketing: Ford Motor Co.
    • New Marketing: Ford Motor Co.
    • New Marketing: Ford Motor Co.
    • New Marketing: RedBull.
    • New Marketing: RedBull.
    • New Marketing: Virgin America.
    • New Marketing: Guinness
    • Stats You Can’t Ignore
    • http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
    • http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
    • http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
    • How do Marketers Make the Transition?
    • Marketing 2.0 Mindset
      • Think Like a Publisher
      Focus on Relationships
    • Think Like a (Marketing) Publisher!
      • Think Content!
        • Blogs
        • Newsletters
        • Contests
        • e-books
        • Podcasts
        • Videos
        • Photos
        • Presentations
    • The Three E’s
    • Create & Spread Your Content
    • Engage Influential People
    • Content = Trust, Relationships, Profit
    • Get Found on the Web
    • Getting Found is Broader Now
    • Getting Found is Broader Now
    • Getting Found is Broader Now
    • Getting Found is Broader Now
    • Getting Found is Broader Now
    • Marketing 2.0 Mindset
    • Publisher Stories Worth Telling
    • Results in Motion Content Marketing Strategy Facebook Slideshows Twitter Newsletter Blogs Forum Share Buttons Objectives Drive traffic to website Increase brand awareness Build relationships and boost brand loyalty
    • Results in Motion
    • Results in Motion
    • Results in Motion
    • Results in Motion
    • Results in Motion
    • Results in Motion
    • Results in Motion
    • Results in Motion
    • Results in Motion
    • Results in Motion
    • Results in Motion
    • How Do You Measure Results?
    • Measuring Results in Motion
      • Traffic
      • Buzz
      • Links
      • Followers
      • Subscribers
    • Measuring Results in Motion
      • Traffic
      • Buzz
      • Links
      • Followers
      • Subscribers
      I used to love this little magazine..why did I ever get away from it?
    • Measuring Results in Motion
      • Traffic
      • Buzz
      • Links
      • Followers
      • Subscribers
      Links from Facebook, Twitter, etc.
    • Measuring Results in Motion
      • Traffic
      • Buzz
      • Links
      • Followers
      • Subscribers
      0 to 965 followers in 11 months
    • Measuring Results
    • Measuring Results
    • Measuring Results
    • What Do You Do Next? Research Listen Engage Become Content Thinkers Be Human Try Stuff Measure Don’t Ignore Marketing 2.0
    • Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb
    • Bernie’s Webinar Offer 30 Minute Phone Consult http://www.findandconvert.com/contact-us.html/ 60 Minute Phone Consult Purchase 10 Books Proof of purchase from: http://budurl.com/marketing20
    • Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
    • Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Proctor & Gamble Red Bull Redditt Samepoint Scott Monty Slideshare SocialMention StumbleUpon Twitter Uniqlo Vimeo Virgin America Wikipedia Yahoo YouTube Bing Canadian House & Home Coca Cola Digg Edelman Facebook Find and Convert Flickr Ford Motor Company Google Guinness Homemaker’s Magazine HubSpot Kosmix LinkedIn MSN