The Future of Marketing A New Mindset Bernie Borges September 1, 2009

A Story Worth Telling

B2B Blog Home Run

B2B Blog Home Run

B2B Video

Humanizing a Boring Product

Content = Trust, Relationships, Profit

History Lesson 1990 to 2000 2000 to 2009

The Problem Traditional Marketing Doesn’t Work Anymore

Buyers Don’t Have to Tolerate It

Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing

Marketing 1.0 on the Web (Pre 2007)

Marketing 2.0 (2007 to Present)

Marketing 2.0 (2007 to Present)

Marketing 2.0 (2007 to Present)

Marketing 2.0 (2007 to Present)

Marketing 2.0 (2007 to Present)

Marketing 2.0 (2007 to Present)

Marketing 2.0 Mindset

Engage People Where They Are

Marketing 2.0 Mindset Think Like a Publisher Focus on Relationships

Think Like a Publisher

Think Like a Publisher! Think Content! Blogs Newsletters White Papers e-books Podcasts Videos Photos Presentations

Think Content!

Blogs

Newsletters

White Papers

e-books

Podcasts

Videos

Photos

Presentations

The Three E’s

Engage Influential People

Wisdom of Crowds

Branded Content

Branded Content

Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

Local Restaurant Blogs, Video, Facebook, SEO

Best Practices Blog: Brent Britton

Measuring Results

Measuring Results: SEO  SO

Avoid Social Media Abstinence

Marketing 2.0

Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/

Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.