The Future of Marketing

729 views
690 views

Published on

Marketing 2.0 is the Future of Marketing. It\'s a new mindset. It\'s all about content marketing and relationship building.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
729
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Future of Marketing

  1. 1. The Future of Marketing A New Mindset Bernie Borges September 1, 2009
  2. 2. A Story Worth Telling
  3. 3. B2B Blog Home Run
  4. 4. B2B Blog Home Run
  5. 5. B2B Video
  6. 6. Humanizing a Boring Product
  7. 7. Content = Trust, Relationships, Profit
  8. 8. History Lesson 1990 to 2000 2000 to 2009
  9. 9. The Problem Traditional Marketing Doesn’t Work Anymore
  10. 10. Buyers Don’t Have to Tolerate It
  11. 11. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
  12. 12. Marketing 1.0 on the Web (Pre 2007)
  13. 13. Marketing 2.0 (2007 to Present)
  14. 14. Marketing 2.0 (2007 to Present)
  15. 15. Marketing 2.0 (2007 to Present)
  16. 16. Marketing 2.0 (2007 to Present)
  17. 17. Marketing 2.0 (2007 to Present)
  18. 18. Marketing 2.0 (2007 to Present)
  19. 19. Marketing 2.0 Mindset
  20. 20. Engage People Where They Are
  21. 21. Marketing 2.0 Mindset <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
  22. 22. Think Like a Publisher! <ul><li>Think Content! </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>e-books </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Presentations </li></ul></ul>
  23. 23. The Three E’s
  24. 24. Engage Influential People
  25. 25. Wisdom of Crowds
  26. 26. Branded Content
  27. 27. Branded Content
  28. 28. Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  29. 29. Local Restaurant Blogs, Video, Facebook, SEO
  30. 30. Best Practices Blog: Brent Britton
  31. 31. Measuring Results
  32. 32. Measuring Results: SEO  SO
  33. 33. Avoid Social Media Abstinence
  34. 34. Marketing 2.0
  35. 35. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/
  36. 36. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

×