Marketing 2.0 Bernie Borges – Find and Convert June 17, 2009

Bernie Borges: Founder & CEO, Find and Convert 20 + Years Marketing & Sales Inbound Marketing Strategist Blogger/Writer/Author/Speaker Podcaster Search Engine Optimization Pay-per-Click Advertising Management Visitor Conversion Strategies Social Media Strategist

20 + Years Marketing & Sales

Inbound Marketing Strategist

Blogger/Writer/Author/Speaker

Podcaster

Search Engine Optimization

Pay-per-Click Advertising Management

Visitor Conversion Strategies

Social Media Strategist

Why Marketing 1.0 Isn’t as Effective Anymore Marketing 2.0 What is Inbound Marketing? Tools & Platforms Results in Motion Discussion Topics

Why Marketing 1.0 Isn’t as Effective Anymore

Marketing 2.0

What is Inbound Marketing?

Tools & Platforms

Results in Motion

Why Marketing 1.0 Isn’t as Effective Anymore Outbound Marketing Telemarketing Email Marketing Direct Mail Print Tradeshows TV/Radio Inbound Marketing SEO/PPC Blogging Social Networking RSS Enabled Content Video/Photos Twitter Slideshare

Outbound Marketing

Telemarketing

Email Marketing

Direct Mail

Print

Tradeshows

TV/Radio

Inbound Marketing

SEO/PPC

Blogging

Social Networking

RSS Enabled Content

Video/Photos

Twitter

Slideshare

Why Marketing 1.0 Isn’t as Effective Anymore

Inbound Marketing

The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk

Marketing 2.0 aka Inbound Marketing Think Like a Publisher Focus on Relationships

Think Like a Publisher

Inbound Marketing: Think Like a Publisher! Think Content! Blogs Newsletters White Papers e-books Podcasts Videos Photos Presentations

Think Content!

Blogs

Newsletters

White Papers

e-books

Podcasts

Videos

Photos

Presentations

SEO: Get Found Organically

SEO: Get Found Organically

SEO: Get Found Organically

SEO: Get Found Organically

What is Social Media?

Social Media Platforms Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Xing

Developing a Marketing 2.0 Strategy Begin with Research Where does your customer “hang out?” Search on the social web Go there, engage them, give great content!

Begin with Research

Where does your customer “hang out?”

Search on the social web

Go there, engage them, give great content!

Social Media Tools and Platforms

Results in Motion….Tech Data

Results in Motion….Tech Data

Results in Motion….Tech Data

Results in Motion….Tech Data

Results in Motion….Tech Data

Results in Motion….Tech Data

Results in Motion….Tech Data

Results in Motion….CISCO

Results in Motion….CISCO

Results in Motion….CISCO

Results in Motion….CISCO

Results in Motion….CISCO

Results in Motion….CISCO http://www.kullin.net/2008/10/social-media-case-study-by-cisco.html

Results in Motion….HP

Results in Motion….HP

Results in Motion….HP

Results in Motion….IBM

Results in Motion….IBM

Results in Motion….Intel

Results in Motion….Xerox

Results in Motion….Lenovo

Results in Motion….Epson

Marketing 2.0 Staffing Implications There are many… Do they get it? Who likes to write? Introverts? Extrovert? Staff re-allocation? Time commitment? Test, test, test…

There are many…

Do they get it?

Who likes to write?

Introverts? Extrovert?

Staff re-allocation?

Time commitment?

Test, test, test…

Think like a publisher Focus on building relationships Engage, Listen, Act Consider Proper Staff Allocation Experiment & Be Patient Measure Traffic, buzz, brand, sales cycles, referrals, etc. Marketing 2.0 Actions & Take-Aways

Think like a publisher

Focus on building relationships

Engage, Listen, Act

Consider Proper Staff Allocation

Experiment & Be Patient

Measure

Traffic, buzz, brand, sales cycles, referrals, etc.

Marketing 2.0 aka Inbound Marketing Think Like a Publisher Focus on Relationships

Think Like a Publisher

Marketing 2.0 aka Inbound Marketing Think Like a Publisher Focus on Relationships

Think Like a Publisher

Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/