Tech Data MarCom Euro Jun09

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Overview of Marketing 2.0 using social media delivered to Tech Data European Marketing Directors.

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Tech Data MarCom Euro Jun09

  1. 1. Marketing 2.0 Bernie Borges – Find and Convert June 17, 2009
  2. 2. Bernie Borges: Founder & CEO, Find and Convert <ul><li>20 + Years Marketing & Sales </li></ul><ul><li>Inbound Marketing Strategist </li></ul><ul><li>Blogger/Writer/Author/Speaker </li></ul><ul><li>Podcaster </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Pay-per-Click Advertising Management </li></ul><ul><li>Visitor Conversion Strategies </li></ul><ul><li>Social Media Strategist </li></ul>
  3. 3. <ul><li>Why Marketing 1.0 Isn’t as Effective Anymore </li></ul><ul><li>Marketing 2.0 </li></ul><ul><li>What is Inbound Marketing? </li></ul><ul><li>Tools & Platforms </li></ul><ul><li>Results in Motion </li></ul>Discussion Topics
  4. 4. Why Marketing 1.0 Isn’t as Effective Anymore <ul><li>Outbound Marketing </li></ul><ul><li>Telemarketing </li></ul><ul><li>Email Marketing </li></ul><ul><li>Direct Mail </li></ul><ul><li>Print </li></ul><ul><li>Tradeshows </li></ul><ul><li>TV/Radio </li></ul><ul><li>Inbound Marketing </li></ul><ul><li>SEO/PPC </li></ul><ul><li>Blogging </li></ul><ul><li>Social Networking </li></ul><ul><li>RSS Enabled Content </li></ul><ul><li>Video/Photos </li></ul><ul><li>Twitter </li></ul><ul><li>Slideshare </li></ul>
  5. 5. Why Marketing 1.0 Isn’t as Effective Anymore
  6. 6. Inbound Marketing
  7. 7. The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
  8. 8. Marketing 2.0 aka Inbound Marketing <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
  9. 9. Inbound Marketing: Think Like a Publisher! <ul><li>Think Content! </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>e-books </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Presentations </li></ul></ul>
  10. 10. SEO: Get Found Organically
  11. 11. SEO: Get Found Organically
  12. 12. SEO: Get Found Organically
  13. 13. SEO: Get Found Organically
  14. 14. What is Social Media?
  15. 15. Social Media Platforms Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Xing
  16. 16. Developing a Marketing 2.0 Strategy <ul><li>Begin with Research </li></ul><ul><ul><li>Where does your customer “hang out?” </li></ul></ul><ul><ul><li>Search on the social web </li></ul></ul><ul><ul><li>Go there, engage them, give great content! </li></ul></ul>
  17. 17. Social Media Tools and Platforms
  18. 18. Results in Motion….Tech Data
  19. 19. Results in Motion….Tech Data
  20. 20. Results in Motion….Tech Data
  21. 21. Results in Motion….Tech Data
  22. 22. Results in Motion….Tech Data
  23. 23. Results in Motion….Tech Data
  24. 24. Results in Motion….Tech Data
  25. 25. Results in Motion….CISCO
  26. 26. Results in Motion….CISCO
  27. 27. Results in Motion….CISCO
  28. 28. Results in Motion….CISCO
  29. 29. Results in Motion….CISCO
  30. 30. Results in Motion….CISCO http://www.kullin.net/2008/10/social-media-case-study-by-cisco.html
  31. 31. Results in Motion….HP
  32. 32. Results in Motion….HP
  33. 33. Results in Motion….HP
  34. 34. Results in Motion….IBM
  35. 35. Results in Motion….IBM
  36. 36. Results in Motion….Intel
  37. 37. Results in Motion….Xerox
  38. 38. Results in Motion….Lenovo
  39. 39. Results in Motion….Epson
  40. 40. Marketing 2.0 Staffing Implications <ul><li>There are many… </li></ul><ul><ul><li>Do they get it? </li></ul></ul><ul><ul><li>Who likes to write? </li></ul></ul><ul><ul><li>Introverts? Extrovert? </li></ul></ul><ul><ul><li>Staff re-allocation? </li></ul></ul><ul><ul><li>Time commitment? </li></ul></ul><ul><ul><li>Test, test, test… </li></ul></ul>
  41. 41. <ul><li>Think like a publisher </li></ul><ul><li>Focus on building relationships </li></ul><ul><li>Engage, Listen, Act </li></ul><ul><li>Consider Proper Staff Allocation </li></ul><ul><li>Experiment & Be Patient </li></ul><ul><li>Measure </li></ul><ul><ul><li>Traffic, buzz, brand, sales cycles, referrals, etc. </li></ul></ul>Marketing 2.0 Actions & Take-Aways
  42. 42. Marketing 2.0 aka Inbound Marketing <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
  43. 43. Marketing 2.0 aka Inbound Marketing <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
  44. 44. Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/

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