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Tech Data MarCom Euro Jun09
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Tech Data MarCom Euro Jun09

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Overview of Marketing 2.0 using social media delivered to Tech Data European Marketing Directors.

Overview of Marketing 2.0 using social media delivered to Tech Data European Marketing Directors.

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Transcript

  • 1. Marketing 2.0 Bernie Borges – Find and Convert June 17, 2009
  • 2. Bernie Borges: Founder & CEO, Find and Convert
    • 20 + Years Marketing & Sales
    • Inbound Marketing Strategist
    • Blogger/Writer/Author/Speaker
    • Podcaster
    • Search Engine Optimization
    • Pay-per-Click Advertising Management
    • Visitor Conversion Strategies
    • Social Media Strategist
  • 3.
    • Why Marketing 1.0 Isn’t as Effective Anymore
    • Marketing 2.0
    • What is Inbound Marketing?
    • Tools & Platforms
    • Results in Motion
    Discussion Topics
  • 4. Why Marketing 1.0 Isn’t as Effective Anymore
    • Outbound Marketing
    • Telemarketing
    • Email Marketing
    • Direct Mail
    • Print
    • Tradeshows
    • TV/Radio
    • Inbound Marketing
    • SEO/PPC
    • Blogging
    • Social Networking
    • RSS Enabled Content
    • Video/Photos
    • Twitter
    • Slideshare
  • 5. Why Marketing 1.0 Isn’t as Effective Anymore
  • 6. Inbound Marketing
  • 7. The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
  • 8. Marketing 2.0 aka Inbound Marketing
    • Think Like a Publisher
    Focus on Relationships
  • 9. Inbound Marketing: Think Like a Publisher!
    • Think Content!
      • Blogs
      • Newsletters
      • White Papers
      • e-books
      • Podcasts
      • Videos
      • Photos
      • Presentations
  • 10. SEO: Get Found Organically
  • 11. SEO: Get Found Organically
  • 12. SEO: Get Found Organically
  • 13. SEO: Get Found Organically
  • 14. What is Social Media?
  • 15. Social Media Platforms Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Xing
  • 16. Developing a Marketing 2.0 Strategy
    • Begin with Research
      • Where does your customer “hang out?”
      • Search on the social web
      • Go there, engage them, give great content!
  • 17. Social Media Tools and Platforms
  • 18. Results in Motion….Tech Data
  • 19. Results in Motion….Tech Data
  • 20. Results in Motion….Tech Data
  • 21. Results in Motion….Tech Data
  • 22. Results in Motion….Tech Data
  • 23. Results in Motion….Tech Data
  • 24. Results in Motion….Tech Data
  • 25. Results in Motion….CISCO
  • 26. Results in Motion….CISCO
  • 27. Results in Motion….CISCO
  • 28. Results in Motion….CISCO
  • 29. Results in Motion….CISCO
  • 30. Results in Motion….CISCO http://www.kullin.net/2008/10/social-media-case-study-by-cisco.html
  • 31. Results in Motion….HP
  • 32. Results in Motion….HP
  • 33. Results in Motion….HP
  • 34. Results in Motion….IBM
  • 35. Results in Motion….IBM
  • 36. Results in Motion….Intel
  • 37. Results in Motion….Xerox
  • 38. Results in Motion….Lenovo
  • 39. Results in Motion….Epson
  • 40. Marketing 2.0 Staffing Implications
    • There are many…
      • Do they get it?
      • Who likes to write?
      • Introverts? Extrovert?
      • Staff re-allocation?
      • Time commitment?
      • Test, test, test…
  • 41.
    • Think like a publisher
    • Focus on building relationships
    • Engage, Listen, Act
    • Consider Proper Staff Allocation
    • Experiment & Be Patient
    • Measure
      • Traffic, buzz, brand, sales cycles, referrals, etc.
    Marketing 2.0 Actions & Take-Aways
  • 42. Marketing 2.0 aka Inbound Marketing
    • Think Like a Publisher
    Focus on Relationships
  • 43. Marketing 2.0 aka Inbound Marketing
    • Think Like a Publisher
    Focus on Relationships
  • 44. Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/