Social Networking for Career Advancement
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Social Networking for Career Advancement

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A two part webinar series from People OnTheGo, facilitated by Bernie Borges. ...

A two part webinar series from People OnTheGo, facilitated by Bernie Borges.

Social networking and personal branding strategies for career minded professionals.

More than 30 actionable tips.

Webinar schedule available at http://www.people-onthego.com/ under Workshops.

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Social Networking for Career Advancement Social Networking for Career Advancement Presentation Transcript

  • 5 STRATEGIES TO TURBO CHARGE YOUR JOB SEARCH
    By Bernie BorgesFaculty MemberPeople-OnTheGo
    • Sound Check
    • Screen Check
    • If you cannot hear us
    Make sure you dial the phone number that was provided to you in the same e-mail where the web-conference login is.
    • Needing assistance?
    1.800.263.6317
  • Managing Your
    E-mail Inbox
    Social Media
    Facebook, LinkedIn, Twitter, Blogs, more!
    Productivity in the
    Workplace
    Getting organized
    E-mail, electronic documents, papers
    Managing priorities
    to-do lists, information overload, time
    Collaborating
    Sharing information, publishing…
    Using Office Applications
    Creating compelling documents, collaborating
  • The Monthly Public Webinarspeople-onthego.com/webinars
    Time Management & Organization
    Office Applications
    Collaboration &
    Social Media
    Business Writing
    Career
    Wellness
    Executive/Faculty
    And more!
  • Today’s Agenda
    • Acquire the Mindset of a Triathlete
    • Social Networking Basics
    • Social Networking Advanced
    • Become an Entrepreneur in your Job Search
    • Good Enough Isn’t
    6
  • Acquire the Mindset of a Triathlete
    7
  • Acquire the Mindset of a Triathlete
    Set written goals
    Get a coach
    Accountability partner
    Join clubs
    Develop a routine
    Work on your technique
    Find educational resources
    Make a commitment
    8
  • http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab
    9
  • Your Job Search Is Your Job
    • Written plan
    • Goal Setting & Commitment
    • Daily Routine
    • Accountability coach
    • Measure Action Steps
    • Measure Progress
    • Weekly Reviews
    • Dedicated Workspace
    • Make Time for Exercise
    10
    http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
  • Being Social Media Savvy Not Optional
    11
  • Are You a Digital Immigrant or Native?
    12
  • Are You Likable?
    13
  • Are You (Digitally) Invisible?
    14
  • Build/Strengthen Your Personal Brand
    You are a Brand!
    For What Do You Want to Be Known?
    Comment on Relevant Blogs
    Set up RSS Dashboard of Relevant Content
    Share your Expertise
    Be a Reliable Source of Content
    Build your brand… and expand your career
    15
    http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
  • Set Up RSS Feed of Relevant Content
    16
    http://www.google.com/ig
  • Professional & Social Credibility
    Employers Hire Humans
    Build your Personal Brand
    Be Social
    Share Photos
    Share your Professional Expertise
    Be Visible
    Volunteer
    Build Relationships
    Be Human!
    17
  • Professional & Social Credibility
    Own Your Name Online
    Google
    Social Networks
    Website
    Blog
    18
    Secure Vanity URLs
    http://www.facebook.com/bernie.borges
    http://www.linkedin.com/in/bernieborges
  • Professional & Social Credibility
    19
  • Social Networking Basics
    20
  • Three Social Networking Requisites
    Twitter
    LinkedIn
    Facebook
    21
    http://www.linkedin.com/in/bernieborges
    http://twitter.com/berniebay
    http://www.facebook.com/bernie.borges
  • Google+
    22
    http://gplus.to/BernieBorges
  • Other Social Networking Sites
    Amazon
    Boomer Authority
    Quora
    Slideshare
    23
  • LinkedIn Basics
    100% Completed Profile
    Give Recommendations
    Ask for Recommendations
    Update your Status Daily
    Seek New Connections
    Follow Companies of Interest
    Join Groups
    24
  • Facebook Basics
    100% Completed Profile
    Paint a Clear Picture of YOU
    Connect to Friends and Business Colleagues
    Update your Status Daily
    Be Social Daily
    Seek New Connections
    Follow Companies of Interest
    Join Groups
    25
    Build Social Credibility!
  • Twitter Basics
    100% Completed Profile w/Picture
    Be Interesting
    Share Links to Articles
    Search/Find Like Minded People
    Update Your Status Multiple Times/Day
    Follow Friends and Business Colleagues
    Mix Professional with Social
    Consider multiple Twitter profiles
    26
  • Twitter Facts
    27
  • Social Networking Advanced
    28
  • LinkedIn Advanced
    Add all current volunteer positions to profile
    Add apps that differentiate you
    Amazon Reading List
    Events, Slideshare, WordPress
    Update your profile periodically
    Seek new connections
    Read connections digest
    Read company updates
    Conduct Polls
  • LinkedIn Advanced
    30
  • LinkedIn Advanced
    31
  • LinkedIn Advanced
    32
    http://www.slideshare.net/bernbay/risk-mitigation-in-social-media-marketing
  • LinkedIn Advanced
    33
  • LinkedIn Advanced
    34
  • LinkedIn Advanced
    35
  • LinkedIn Advanced
    36
  • LinkedIn Advanced
    37
  • LinkedIn Advanced Four Ways to Add Connections
    38
    1
  • LinkedIn Advanced
    39
  • LinkedIn Advanced
    40
    2
  • LinkedIn Advanced
    41
    3
  • LinkedIn Advanced
    42
    4
  • LinkedIn Advanced Connect to Influential People
    43
  • LinkedIn Advanced
    44
    Network Mining
    Profile Mining
    Company Mining
  • LinkedIn Advanced
    45
  • LinkedIn Advanced
    46
  • LinkedIn Advanced
    47
  • LinkedIn Advanced
    48
  • LinkedIn Advanced
    49
  • LinkedIn Advanced
    50
  • LinkedIn Advanced
    Network Mining
    Company Mining
    51
  • LinkedIn Advanced
    52
  • LinkedIn Advanced
    53
  • LinkedIn Advanced
    54
  • LinkedIn Advanced
    55
  • LinkedIn Advanced Job Searching in LinkedIn
    56
  • LinkedIn Advanced
    57
  • LinkedIn Advanced
    58
  • LinkedIn Advanced
    59
  • LinkedIn Advanced
    60
  • LinkedIn Advanced
    61
  • LinkedIn Advanced
    62
  • LinkedIn Advanced
    63
  • LinkedIn Advanced
    64
  • LinkedIn Advanced
    65
  • LinkedIn Advanced
    66
  • LinkedIn Advanced
    67
  • LinkedIn Advanced
    68
  • LinkedIn Advanced
    69
  • LinkedIn Advanced
    70
  • LinkedIn Advanced
    71
  • LinkedIn Advanced
    72
  • LinkedIn Advanced
    73
  • LinkedIn Advanced
    74
  • LinkedIn Advanced
    75
  • LinkedIn Advanced
    76
  • LinkedIn Advanced
    77
  • LinkedIn Advanced
    78
  • LinkedIn Advanced
    79
  • LinkedIn Advanced
    80
  • LinkedIn Advanced
    81
  • Facebook Advanced
    Build social credibility
    82
    Secure Vanity URL
    http://www.facebook.com/bernie.borges
  • Facebook Advanced
    Build Lists to Segment Your Connections
    83
  • Facebook Advanced
    Send Messages of Interest to Lists
    84
  • Facebook Advanced
    Follow Company Pages Daily
    85
  • Facebook Advanced
    Record Video Messages
    86
  • Facebook Advanced
    Review Privacy Settings
    87
  • Facebook Advanced
    Review Privacy Settings
    88
  • Facebook Advanced
    Review Photos in Your Profile
    89
  • Facebook Advanced
    Advertise
    90
  • Facebook Advanced
    Target Your Advertising
    91
  • Twitter Advanced
    Schedule Tweets Daily
    Use Twellow to Find People
    Give Shoutouts and Retweets
    Use Twitter Search
    Share Other’s Content
    Share Your Content
    Use & Study Hashtags
    Set up Columns for Keywords/People to Follow
    Consider Multiple Twitter Accounts
    92
  • Twitter Advanced Schedule Tweets Daily
    93
  • Twitter Advanced Use Twellow to Find People to Follow
    94
  • Twitter Advanced Give Shoutouts & ReTweets/Engage
    95
  • Twitter Advanced
    Use www.Search.Twitter.com for Research
    96
  • Twitter Advanced
    Tweet From Mobile Devices
    97
    http://www.flickr.com/photos/yum9me/4763305262/
  • Twitter Advanced
    98
    • Consider Mix of Demand & Supply
    • Become a “Project Manager”
    • Redefine Definition of “J O B”
    • Become Opportunistic
    • Monetize Your Passion
    • Become a Content Publisher
    Be an Entrepreneur in YOUR CAREER
    99
  • Become a Blogger
  • Be an Entrepreneur in Job Search
    101
    Become an Affiliate Marketer
  • Be an Entrepreneur in Job Search
  • Be an Entrepreneur in Job Search
  • Be an Entrepreneur in Job Search
  • 105
  • Be an Entrepreneur in Job Search
    106
  • 107
  • Using Brainshark to Promote Content
  • Be an Entrepreneur in Job Search
    109
  • Build Your Personal Brand
    Share your Expertise
    Volunteer
    Coach
    Speak
    Promote Others
    Always Build Relationships
    Launch blog/website in your name
    110
    www.bernieborges.com
  • Build Your Personal Brand
    111
  • Build Your Personal Brand
    112
  • Become a Publisher of Content
    Commit to at least two content assets
    Book
    Blog
    Video
    White Papers
    Podcast Show
    113
    • Think Like a Triathlete
    • Be Who You Aspire to Be
    • Get Outside Your Comfort Zone
    • Be a Content Producer
    • Always be Networking
    • Measure Everything You Do
    Good Enough Isn’t
    114
  • Connect with Bernie Borges
    Twitter:
    http://twitter.com/#!/berniebay
    http://twitter.com/#!/berniesnjs
    LinkedIn: http://www.linkedin.com/in/bernieborges
    Facebook: http://www.facebook.com/bernie.borges
    Subscribe to my blogs http://www.findandconvert.com/bloghttp://www.bernieborges.com/blog
    YouTube http://www.youtube.com/user/bernbaybb
    115
  • Social Networking for Job Seekers
    Training video available online at:
    www.bernieborges.com/shop
    116
  • Additional Workshops In the Same Trackpeople-onthego.com/webinars
    Social Networking for Career Development
    October 21, 2011 9:30 am to 11am Pacific
    October 28, 2011 9:30 am to 11am Pacific
  • Your feedback is greatly appreciated
  • Connect with our learning community
    Complimentary Lunch & Learn Webinarshttp://www.people-onthego.com/free-webinars
    Less-is-more bloghttp://www.people-onthego.com/click on less-is-more blog
    Join our “Accomplishing more with less” groups on Facebook and LinkedIn and connect with me on Twitter (@pierrekhawand)
    Good Luck!
    August 19, 2011
    © 2007 People-OnTheGo | All Rights Reserved
    119