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Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
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Social Media Marketing: The Good, The Bad, The Ugly

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Why the new marketing paradigm is all about building trust through online content and relationship building. Examples and action steps from author, speaker, blogger, trainer, CEO, Bernie Borges.

Why the new marketing paradigm is all about building trust through online content and relationship building. Examples and action steps from author, speaker, blogger, trainer, CEO, Bernie Borges.

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  • http://www.amazon.com/exec/obidos/ASIN/1604942886http://www.wheatmark.com/merchant2/merchant.mvc?Screen=PROD&Store_Code=BS&Product_Code=9781604942880
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    • 1. Social Media MarketingThe Good, The Bad, The Ugly
      Bernie Borges
      September 21, 2010
    • 2. Marketing History Lesson
      1950 to 2000
      2
    • 3. In a Transition
      2000 to 2009
      1990 to 2000
      3
    • 4. Marketing 1.0 vs. Marketing 2.0
      Outbound Marketing
      Inbound Marketing
      4
    • 5. Buyers Don’t Have to Tolerate It
      5
    • 6. But…..
      Some marketers don’t get it….
      6
    • 7. New Marketing Paradigm
      Mindset Shift
      Content Strategy
      Relationship
      Building
      7
    • 8. New Marketing Paradigm
      8
    • 9. How Did We Get Here?
    • 10. Farming 1.0
      10
    • 11. Farming 2.0
      11
    • 12. Telephone 1.0
      12
    • 13. Telephone 2.0
      13
    • 14. Computers 1.0
      14
    • 15. Computers 2.0
      15
    • 16. Customers Changed Too…
    • 17. Consumers Don’t Tolerate Marketing 1.0
      http://www.youtube.com/watch?v=heSudg-tfIk
      17
    • 18. Consumer Trust is Down: Surprised?
      http://www.edelman.com/trust/2009/
      18
    • 19. B2B Marketing Budget Going More Digital
      19
    • 20. Inbound Marketing is More Effective
      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
      20
    • 21. Inbound Marketing Budgets Increasing
      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
      21
    • 22. Small Companies Do More Inbound
      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
      22
    • 23. Social Media is for Leads and Sales
      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
      23
    • 24. Social Media is for B2B and B2C
      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
      24
    • 25. Blogging More Often Drives Results
      25
      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    • 26. Most Business Blogs Post Weekly
      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
      26
    • 27. Business Blogging Strategies
      Themed
      Human Voice
      Transparency
      Commitment
      27
    • 28. Create Great Content by Blogging
      28
      Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
    • 29. Blogging Attracts More Links
      29
      Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
    • 30. Leads by Indexed Web Pages
      30
      Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • 31. Leads by Keywords with SEO Ranking
      31
      Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • 32. Blogging and B2C and B2B Leads
      32
      Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • 33. Bigger Blogs Generate More Leads
      33
      Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • 34. Stories Worth Telling
    • 35. A B2B Marketing Success Story
      35
    • 36. B2B Marketing 2.0 Home Run
      36
    • 37. Humanizing a Technical Product
      37
    • 38. Indium White Papers by Subject
      38
    • 39. Indium White Papers by Author
      39
    • 40. Indium White Paper Download
      40
    • 41. Marketing 2.0 Results
      “You have to make sure what's on the dashboard is what the executive wants to see, which is sales, leads, the leads that are expected to close - and projected revenue.” Mike Moran
      RESULTS (2009):
      SPENDING
      Advertising magazines failing DOWN ~90%
      Exhibitions shrinking, combining, cancelling DOWN ~64%
      Literature shrinking demand DOWN ~75%
      41
    • 42.
      • From a static “brochureware” web presence to:
      • 43. thousands of dynamic, fresh, poignant, concise posts
      • 44. blog presence - From 0 blogs to 1 to 2 to 12 to 70 blogs!
      • 45. Twitter presence
      • 46. Facebook presence
      • 47. LinkedIn presence
      • 48. From anonymity to ubiquity
      • 49. From nobody to celebrity
      • 50. From spending tons of money the traditional way to spending tiny amounts of money
      • 51. From generating “typical” leads to very highly- (self-) qualified leads
      Marketing 2.0 Results
      42
    • 52. New Marketing: Ford Motor Co.
      43
    • 53. New Marketing: Ford Motor Co.
      44
    • 54. New Marketing: Ford Motor Co.
      45
    • 55. New Marketing: Ford Motor Co.
      46
    • 56. New Marketing: Ford Motor Co.
      47
    • 57. Simmons Homes
      48
    • 58. Simmons Homes
      49
    • 59. Simmons Homes
      50
    • 60. Simmons Homes
      51
    • 61. Simmons Homes
      52
    • 62. Simmons Homes
      53
    • 63. Simmons Homes
      54
    • 64. Simmons Homes
      55
    • 65. Simmons Homes
      56
    • 66. Amore Apartments
      57
    • 67. Sealy Apartments
      58
    • 68. How do Marketers Make the Transition?
    • 69. Marketing 2.0 Mindset
      Think Like a Publisher
      Focus on Relationships
      60
    • 70. Think Like a Publisher!
      Think Content!
      Blogs
      Newsletters
      White Papers
      e-books
      Podcasts
      Videos
      Photos
      Presentations
      61
    • 71. The Three E’s
      Educate
      Enlighten
      Entertain
      62
    • 72. Create & Spread Your Content
      63
    • 73. Engage Influential People
      64
    • 74. Get Found on the Web
      65
    • 75. Getting Found is Broader Now
      66
    • 76. Getting Found is Broader Now
      67
    • 77. Getting Found is Broader Now
      68
    • 78. Getting Found is Broader Now
      69
    • 79. Getting Found is Broader Now
      70
    • 80. Search Results Then and Now
      71
      Universal Results
    • 81. What Do You Want To Be Found For?
    • 82. Become a LongTail Thinker
      73
    • 83. Branded Content
    • 84. Branded Content
      75
    • 85. Branded Content: Will it Blend?
      Over 6M Views
      Sales Grew 700%
      National Media Coverage
      Cross Over Brand Pull
      SEO Value
      76
    • 86. How Do You Measure Results?
    • 87. Measuring Results
    • 88. Measuring Results
      79
    • 89. Measuring Campaigns Results
      80
    • 90. Measuring Leads
      81
    • 91. Measuring Results
      82
    • 92. Content = Trust, Relationships, Profit
      83
    • 93. Create a Broad Online Footprint
      84
    • 94. Wisdom of Crowds
      85
    • 95. What Do You Do Next?
      86
      Research
      Listen
      Engage
      Become Content Thinkers
      Be Human
      Try Stuff
      Measure
      Embrace Marketing 2.0
    • 96. Read more…
      Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
      Amazon
      Wheatmark's online bookstore
      Website:
      http://www.findandconvert.com
      Blog: http://www.findandconvert.com/blog
      Twitter:
      http://twitter.com/berniebay
      LinkedIn: http://www.linkedin.com/in/bernieborges
      Facebook:
      http://www.facebook.com/bernie.borges
      Facebook Fan Page:
      http://www.facebook.com/findandconvert
    • 97. Image Credits
      All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
      88
    • 98. Source Credits
      The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.
      89
      Amore Apartments
      Blendtec
      Coca Cola
      Ford Motor Company
      HubSpot
      Indium Corp.
      Proctor & Gamble
      Scott Monty
      Sealy Apartments
      Technorati

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