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How EMC Turned Employees Into Brand Advocates

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EMC leverages a Jive powered community to turn its 48,000 worldwide workforce into brand advocates by keeping it simple. Download the case study here: http://www.thesocialbusinessengine.com/emc

EMC leverages a Jive powered community to turn its 48,000 worldwide workforce into brand advocates by keeping it simple. Download the case study here: http://www.thesocialbusinessengine.com/emc

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  • 1. powered by thesocialbusinessengine.com/emc
  • 2. FEATURING TODD FORSYTHE V.P. of Conversation Marketing at EMC Your Host LIZ BRIGHAM Sr. Product Marketing Manager at Jive Software BERNIE BORGES powered by thesocialbusinessengine.com/emc
  • 3. Internal Advocacy Program “A social business recognizes that employees are potential brand advocates.” Employees often have 10 times the followers as branded account(s). powered by thesocialbusinessengine.com/emc
  • 4. How EMC Turned Employees Into Brand Advocates Make it easy for employees to engage in the conversation by delivering social ready content. powered by thesocialbusinessengine.com/emc
  • 5. Provide Social Ready Content It’s as easy as clicking a button to share EMC content with the community. powered by thesocialbusinessengine.com/emc
  • 6. Todd Forsythe VP of Conversation Marketing at EMC “To be social externally… you need to be social internal.” powered by thesocialbusinessengine.com/emc
  • 7. Executives Ignite Conversation • Executives are influencers. • When executives engage, they ignite conversation. • Engage executives early in the strategy. powered by thesocialbusinessengine.com/emc
  • 8. Listen, Engage, Act Getting started advice • • • • • Start simple Listen to customers Understand where they engage online Learn what they are talking about Then take ACTION! powered by thesocialbusinessengine.com/emc
  • 9. EMC Community Network… Powered by Jive Software • EMC Community engages with 280,000 members globally. • Jive software has made it possible for EMC employees to contribute a 6% share of voice. • EMC enjoys a total of 14% share of voice between their internal and external communities. powered by thesocialbusinessengine.com/emc
  • 10. Learn More • Watch Episode 5 – EMC Conversation Marketing • Download the EMC Case study powered by thesocialbusinessengine.com/emc