V.P. of Conversation
Marketing at EMC
Sr. Product Marketing
Manager at Jive Software
Internal Advocacy Program
“A social business recognizes that
employees are potential brand advocates.”
Employees often have 10 times the
followers as branded account(s).
How EMC Turned Employees Into
Make it easy for employees to engage in the
conversation by delivering social ready
Provide Social Ready Content
It’s as easy as clicking a button to share
EMC content with the community.
VP of Conversation Marketing at EMC
“To be social externally…
you need to be social internal.”
Executives Ignite Conversation
• Executives are influencers.
• When executives engage, they ignite
• Engage executives early in the strategy.
Listen, Engage, Act
Getting started advice
Listen to customers
Understand where they engage online
Learn what they are talking about
Then take ACTION!
EMC Community Network…
Powered by Jive Software
• EMC Community engages with 280,000
• Jive software has made it possible for
EMC employees to contribute a 6% share
• EMC enjoys a total of 14% share of voice
between their internal and external
• Watch Episode 5 – EMC Conversation
• Download the EMC Case study