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thesocialbusinessengine.com/emc
FEATURING

TODD FORSYTHE
V.P. of Conversation
Marketing at EMC

Your Host

LIZ BRIGHAM
Sr. Product Marketing
Manager at Ji...
Internal Advocacy Program
“A social business recognizes that
employees are potential brand advocates.”
Employees often hav...
How EMC Turned Employees Into
Brand Advocates
Make it easy for employees to engage in the
conversation by delivering socia...
Provide Social Ready Content
It’s as easy as clicking a button to share
EMC content with the community.

powered by

theso...
Todd Forsythe
VP of Conversation Marketing at EMC

“To be social externally…
you need to be social internal.”

powered by
...
Executives Ignite Conversation
• Executives are influencers.

• When executives engage, they ignite
conversation.
• Engage...
Listen, Engage, Act
Getting started advice
•
•
•
•
•

Start simple
Listen to customers
Understand where they engage online...
EMC Community Network…
Powered by Jive Software
• EMC Community engages with 280,000
members globally.
• Jive software has...
Learn More
• Watch Episode 5 – EMC Conversation
Marketing
• Download the EMC Case study

powered by

thesocialbusinessengi...
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How EMC Turned Employees Into Brand Advocates

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EMC leverages a Jive powered community to turn its 48,000 worldwide workforce into brand advocates by keeping it simple. Download the case study here: http://www.thesocialbusinessengine.com/emc

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Transcript of "How EMC Turned Employees Into Brand Advocates"

  1. 1. powered by thesocialbusinessengine.com/emc
  2. 2. FEATURING TODD FORSYTHE V.P. of Conversation Marketing at EMC Your Host LIZ BRIGHAM Sr. Product Marketing Manager at Jive Software BERNIE BORGES powered by thesocialbusinessengine.com/emc
  3. 3. Internal Advocacy Program “A social business recognizes that employees are potential brand advocates.” Employees often have 10 times the followers as branded account(s). powered by thesocialbusinessengine.com/emc
  4. 4. How EMC Turned Employees Into Brand Advocates Make it easy for employees to engage in the conversation by delivering social ready content. powered by thesocialbusinessengine.com/emc
  5. 5. Provide Social Ready Content It’s as easy as clicking a button to share EMC content with the community. powered by thesocialbusinessengine.com/emc
  6. 6. Todd Forsythe VP of Conversation Marketing at EMC “To be social externally… you need to be social internal.” powered by thesocialbusinessengine.com/emc
  7. 7. Executives Ignite Conversation • Executives are influencers. • When executives engage, they ignite conversation. • Engage executives early in the strategy. powered by thesocialbusinessengine.com/emc
  8. 8. Listen, Engage, Act Getting started advice • • • • • Start simple Listen to customers Understand where they engage online Learn what they are talking about Then take ACTION! powered by thesocialbusinessengine.com/emc
  9. 9. EMC Community Network… Powered by Jive Software • EMC Community engages with 280,000 members globally. • Jive software has made it possible for EMC employees to contribute a 6% share of voice. • EMC enjoys a total of 14% share of voice between their internal and external communities. powered by thesocialbusinessengine.com/emc
  10. 10. Learn More • Watch Episode 5 – EMC Conversation Marketing • Download the EMC Case study powered by thesocialbusinessengine.com/emc
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