As you can see in this chart, we worked with this IT Productivity Software client a couple of years ago. Prior to September 2008, HubSpot was not in place, therefore there was no simple way to track organic leads correlating to our SEO plan. Starting in September 2008 HubSpot allowed us to track leads. As you can see, organic leads more than tripled from 40 per month to about 140 per month.
Most Trusted Advertising1. Recommendations from “friends”2. Other people’s opinions online3. Company websites4. Editorial content5. Brand Sponsorships
Adopting Social Media Strategies Measuring ROIFully Developed Strategy Have a Social Media Policy Social MediaChampioned by Highest LeadershipAt Least One Full-TimeEmployee Dedicated To Social-Media Strategy Heidi Cohen | April 18, 2011 http://www.clickz.com/clickz/column/2043696/forget-social-media-roi
There Are Many Qualitative Benefits Loyalty Trust Passion Interaction But…how do Brand Awareness they impact the bottom line???
Think of Social Media as an Integrated Ingredient Channels Search Social Media Jay Baer 2010, convince and Convert http://www.slideshare.net/jaybaer/5-ways-to-integrate-social-media-in-your-marketing
What is Content Marketing? http://en.wikipedia.org/wiki/Content_marketingContent marketing is an umbrella termencompassing all marketing formats that involve thecreation or sharing of content for the purpose ofengaging current and potential consumer bases.Content marketing subscribes to the notion thatdelivering high-quality, relevant and valuableinformation to prospects and customers drivesprofitable consumer action. Content marketing hasbenefits in terms of retaining reader attention andimproving brand loyalty. 22