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Marketing 2.0, Why Traditional Marketing Doesn't Work Anymore

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Marketers should adopt an entirely new "mindset" for their marketing. Buyers don't want and won't put up with traditional seller's messages anymore (shouting). …

Marketers should adopt an entirely new "mindset" for their marketing. Buyers don't want and won't put up with traditional seller's messages anymore (shouting).

Marketing 2.0 is all about creating and sharing great content AND building relationships with relevant communities.

Social media is a means to an end. It's not the reason. It's the path to marketing success through content and a mindset of relationship building..

Published in: Business, News & Politics

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  • 1. Bridging the Gap Between Seller and Buyer through Social Media Marketing Bernie Borges
  • 2. History Lesson 1990 to 2000 2000 to 2009
  • 3. The Problem Traditional Marketing Doesn’t Work Anymore
  • 4. Buyers Don’t Have to Tolerate It
  • 5. The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
  • 6. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
  • 7. Marketing 2.0
    • Think Like a Publisher
    Focus on Relationships
  • 8. Think Like a Publisher!
    • Think Content!
      • Blogs
      • Newsletters
      • White Papers
      • e-books
      • Podcasts
      • Videos
      • Photos
      • Presentations
  • 9. The Three E’s
  • 10. Wisdom of Crowds
  • 11. Engage People Where They Are
  • 12. Engage Influential People
  • 13. Create a Broad Footprint
  • 14. Branded Content
  • 15. Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  • 16. Local Restaurant Blogs, Video, Facebook, SEO
  • 17. B2B Blog Home Run
  • 18. Residential Real Estate Sales Triple 3 Websites 1 Blog 1 Guest Column Twitter Facebook Chris Griffith Realtor Keller Williams Elite Realty
  • 19. Nothing Beats WOM(beat)!
  • 20. Attorney 2.0: Brent Britton
  • 21. Avoid Social Media Abstinence
  • 22. Trust, Relationships, Profit
  • 23. Bernie Borges: CEO, Find and Convert
    • 20 + Years Marketing & Sales
    • Inbound Marketing Strategist
    • Blogger/Writer/Author/Speaker
    • Podcaster
    • Search Engine Optimization
    • Pay-per-Click Advertising Management
    • Visitor Conversion Strategies
    • Social Media Strategist
    Creating Winning Strategies on the Web!
  • 24. Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/

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