Bridging the Gap Between Seller and Buyer through Social Media Marketing Bernie Borges

History Lesson 1990 to 2000 2000 to 2009

The Problem Traditional Marketing Doesn’t Work Anymore

Buyers Don’t Have to Tolerate It

The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk

Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing

Marketing 2.0 Think Like a Publisher Focus on Relationships

Think Like a Publisher

Think Like a Publisher! Think Content! Blogs Newsletters White Papers e-books Podcasts Videos Photos Presentations

Think Content!

Blogs

Newsletters

White Papers

e-books

Podcasts

Videos

Photos

Presentations

The Three E’s

Wisdom of Crowds

Engage People Where They Are

Engage Influential People

Create a Broad Footprint

Branded Content

Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

Local Restaurant Blogs, Video, Facebook, SEO

B2B Blog Home Run

Residential Real Estate Sales Triple 3 Websites 1 Blog 1 Guest Column Twitter Facebook Chris Griffith Realtor Keller Williams Elite Realty

Nothing Beats WOM(beat)!

Attorney 2.0: Brent Britton

Avoid Social Media Abstinence

Trust, Relationships, Profit

Bernie Borges: CEO, Find and Convert 20 + Years Marketing & Sales Inbound Marketing Strategist Blogger/Writer/Author/Speaker Podcaster Search Engine Optimization Pay-per-Click Advertising Management Visitor Conversion Strategies Social Media Strategist Creating Winning Strategies on the Web!

20 + Years Marketing & Sales

Inbound Marketing Strategist

Blogger/Writer/Author/Speaker

Podcaster

Search Engine Optimization

Pay-per-Click Advertising Management

Visitor Conversion Strategies

Social Media Strategist

Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/ Presentation: http://www.slideshare.net/bernbay/marketing-20-why-traditional-marketing-doesnt-work-anymore