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Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
 

Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web

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A summary of my forthcoming book: Marketing 2.0; Bridging the Gap Between Seller and Buyer on the Social Web.

A summary of my forthcoming book: Marketing 2.0; Bridging the Gap Between Seller and Buyer on the Social Web.

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Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web Presentation Transcript

  • Marketing 2.0 Bridging the Gap Between Sellers and Buyers on the Social Web Bernie Borges – Find and Convert February 16, 2009
  • Bernie Borges: Founder & CEO, Find and Convert
    • 20 + years marketing
    • Enterprise software & Internet industries
    • Past 6 years providing:
      • Internet marketing strategic consulting
      • Search engine optimization
      • Pay-per-Click advertising management
      • Visitor conversion strategies
      • Web 2.0 strategies
      • Podcast services
    • Help B2B companies find and convert leads on the web 
    • Why Marketing 1.0 Doesn’t Work Anymore
    • Marketing 2.0
    • Developing a Social Media Plan
    • Tools & Platforms
    • Personal Branding
    • Making Time for Social Media
    • Measuring Results
    • Convincing Management
    • Case Study
    • Actions and Take-Aways
    Marketing 2.0 Topics
  • Why Marketing 1.0 Doesn’t Work Anymore
    • Outbound Marketing
    • Telemarketing
    • Email Marketing
    • Direct Mail
    • Print
    • Tradeshows
    • TV/Radio
    • Inbound Marketing
    • SEO/PPC
    • Blogging
    • Social Networking
    • RSS Enabled Content
    • Video/Photos
    • Twitter
    • Slideshare
  • Why Marketing 1.0 Doesn’t Work Anymore
  • Old vs. New Marketing Outbound Marketing Inbound Marketing
  • Marketing 2.0
    • Think Like a Publisher
    Focus on Relationships
  • Marketing 2.0: Think Like a Publisher!
    • Think Content!
      • Blogs
      • Newsletters
      • White Papers
      • e-books
      • Podcasts
      • Videos
      • Photos
      • Presentations
  • The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
  • Marketing 2.0 Landscape on the Web Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Plaxo
    • Technology
      • RSS, XML, AJAX
    • Bandwidth Proliferation
      • WiFi, High Speed Access
    • Social Culture of Communication
      • Communities Offer Collective Intelligence
    Social and Technology Drivers
  • Developing a Social Media (Marketing 2.0) Plan
    • Begin with Research
      • Where does your customer “hang out?”
      • Ask your customers
      • Research your competition
      • Search on the social web
  • Developing A Social Media Plan Source: The Value of Many, Neighborhood America
  • Make a Commitment
    • Should you….
      • Start a blog?
      • Focus on social networking sites?
      • Start your own community on the web?
      • Twitter?
      • Video?
    • Themed
    • Human Voice
    • Transparency
    • Commitment
    Business Blogging Strategies
  • Size of Blog Market
  • Social Media Tools and Platforms
  •  
  • Facebook http://www.insidefacebook.com/
  • Facebook
  • Facebook: Individual Profile
  • Facebook/CNN Inauguration
  • Facebook Groups
  • Facebook Groups
    • Fan Page
    Facebook Fan Page
  • LinkedIn Individual Profile Work History Recommendations Introductions Portfolio Valuable Links
  • LinkedIn Groups
  •  
  • What is Twitter? http://www.commoncraft.com/Twitter Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain
  • Want to Find Someone on Twitter? http://search.twitter.com/search?q=tampa+chamber+of+commerce
  • http://blog.hubspot.com/blog/tabid/6307/bid/4439/State-of-the-Twittersphere-Q4-2008-Report.aspx
  • Some Famous People on Twitter…
  • Some Not-So-Famous People on Twitter 
  • Want to Find Someone on Twitter? http://www.socialbrandindex.com/
  • Twitter: Events & Trends Using Hashtags
  • Twitter: QuickBooks
  •  
  • Personal Branding
    • Individual reputation management
    • Personal and professional brand converged
    • Benefits individual and employer
    • Be real, be interesting
    • Contribute
    • It’s an asset!
    • Embrace it!
  • Personal Branding http://www.businessweek.com/blogs/in_your_face/archives/2008/05/bernie_borges_l.html
  • Video
  • Video: Blendtec Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  • Photos
  • Presentations
  • Measuring Results
    • Relationships
    • Content
    • Alignment
    • Best Practices
  • Google Analytics Integration
  • Google Analytics Integration
  • Hubspot: Facebook Lead Tracking
  • Reputation Management Tools http://jobmob.co.il/blog/online-reputation-management-resources-tips/
  • Convincing Management
    • Just Look at the Numbers!
    • Do Competitive Research
    • Ask Your Customers
    • It’s Mainstream Baby!
    • Experiment…
  • Making Time for Social Media
    • Are you getting great results now?
    • Did your marketing budget increase?
    • Are your buyers easy to reach?
    • Is your brand as good as it could be?
    How do you currently allocate your time???
  • Staffing Implications
    • There are many…
      • Do they get it?
      • Who likes to write?
      • Introverts? Extrovert?
      • Staff re-allocation?
      • Time commitment?
      • Justification?
  • http://www.sherpastore.com/socialmediabmg09.html
  •  
  •  
    • Low Cost Implementation
      • Most tools are free
    • Relationships
      • Communities, Trust,
    • Marketing/PR
      • Viral affects are huge
    • SEO
      • Multiple locations of content
      • Link centric
    Marketing 2.O /Social Media Benefits
  • Case Study Stronger Brander Equity Lower Cost Sales Process Elimination of Non-Performing Marketing Activities
  • Reasons Not to do Marketing 2.0
    • Don’t have time…
    • Our staff resists it…
    • Our competitors aren’t doing it…
    • We’re going out of business…
    • Think like a publisher
    • Focus on building relationships
    • Research the Social Web
    • Engage, Listen, Act
    • Consider Proper Staff Allocation
    • Experiment & Be Patient
    • Measure
      • Traffic, buzz, brand, sales cycles, referrals, etc.
    Marketing 2.0 Actions & Take-Aways
  • Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/ berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook: http://profile.to/bernieborges Facebook Fan Page: http://companies.to/findandconvert