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Lightning Strikes on the Social Business Journey

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Learn how the NHL's Tampa Bay Lightning is winning fans and achieving business outcomes through their social business strategy. James Royer, Director of Digital and Social Media is featured on the …

Learn how the NHL's Tampa Bay Lightning is winning fans and achieving business outcomes through their social business strategy. James Royer, Director of Digital and Social Media is featured on the Social Business Engine digital TV show, hosted by Bernie Borges.

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  • 1. Hosted by Bernie Borges with Co-Host Wayne St. Amand of Crimson Hexagon Featuring James Royer of the Tampa Bay Lightning Episode 01 Sponsored by Crimson Hexagon Lightning Strikes on the Social Business Journey
  • 2. Like any winning team, a Social Business starts with strong leaders and relies on key players at every position. #SBEShowWatch the full episode at thesocialbusinessengine.com.
  • 3. In this episode, James Royer, Director of Digital & Social Media for the Tampa Bay Lightning shares lessons and successes from the team’s social business journey. #SBEShowWatch the full episode at thesocialbusinessengine.com.
  • 4. With insights from our co-host and sponsor. #SBEShow Watch the full episode online for a special offer from Crimson Hexagon. Watch the full episode at thesocialbusinessengine.com.
  • 5. With the support of executive leadership, the Lightning has a Social Business culture throughout the entire organization. #SBEShowWatch the full episode at thesocialbusinessengine.com.
  • 6. The Social Captain Program taps into local influencers. Using social media, the Lightning gets the fans in on the action! #SBEShowWatch the full episode at thesocialbusinessengine.com.
  • 7. Learn more about the characteristics of a Social Business in this episode. #SBEShowWatch the full episode at thesocialbusinessengine.com.
  • 8. Social Media to Social Business #SBEShow Followers Likes Retweets Shares Shoutouts Buzz Engagement Market Feedback New Ideas Employee Collaboration Customer Support Customer Acquisition Launch New Initiatives …Score!!! Fans Watch the full episode at thesocialbusinessengine.com.
  • 9. To learn more about the Lightning’s social business journey watch the full episode online! Watch the full episode at thesocialbusinessengine.com.