Internet Technology Summit
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Internet Technology Summit

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SEO is becoming SO. Search Optimization is about creating a broad footprint with your content and building relationships you can measure.

SEO is becoming SO. Search Optimization is about creating a broad footprint with your content and building relationships you can measure.

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Internet Technology Summit Internet Technology Summit Presentation Transcript

  • Search Marketing & Social Media Bernie Borges
  • SEO Yesterday (Pre 2007)
  • SEO Yesterday (Pre 2007) On Page SEO Factors 250 + Words per Page Human Readable URLs Clean/Lean Code Effective Meta Data Off Page SEO Factors Inbound Links Inbound Links Inbound Links
  • SO Today (2007 to Present)
  • SO Today (2007 to Present)
  • SO Today (2007 to Present)
  • SO Today (2007 to Present)
  • SO Today (2007 to Present)
  • Getting From SEO  SO
  • Engage People Where They Are
  • Marketing 2.0
    • Think Like a Publisher
    Focus on Relationships
  • Think Like a Publisher!
    • Think Content!
      • Blogs
      • Newsletters
      • White Papers
      • e-books
      • Podcasts
      • Videos
      • Photos
      • Presentations
  • The Three E’s
  • Create a Broad Footprint
  • Engage Influential People
  • Wisdom of Crowds
  • Branded Content
  • Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  • B2B Blog Home Run
  • B2B Video
  • Local Restaurant Blogs, Video, Facebook, SEO
  • Best Practices Blog: Brent Britton
  • Avoid Social Media Abstinence
  • Measuring Results: SEO  SO
  • Measuring Results: SEO  SO
  • SO = Trust, Relationships, Profit
  • Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/
  • Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.