Internet Technology Summit

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SEO is becoming SO. Search Optimization is about creating a broad footprint with your content and building relationships you can measure.

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Internet Technology Summit

  1. 1. Search Marketing & Social Media Bernie Borges
  2. 2. SEO Yesterday (Pre 2007)
  3. 3. SEO Yesterday (Pre 2007) On Page SEO Factors 250 + Words per Page Human Readable URLs Clean/Lean Code Effective Meta Data Off Page SEO Factors Inbound Links Inbound Links Inbound Links
  4. 4. SO Today (2007 to Present)
  5. 5. SO Today (2007 to Present)
  6. 6. SO Today (2007 to Present)
  7. 7. SO Today (2007 to Present)
  8. 8. SO Today (2007 to Present)
  9. 9. Getting From SEO  SO
  10. 10. Engage People Where They Are
  11. 11. Marketing 2.0 <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
  12. 12. Think Like a Publisher! <ul><li>Think Content! </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>e-books </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Presentations </li></ul></ul>
  13. 13. The Three E’s
  14. 14. Create a Broad Footprint
  15. 15. Engage Influential People
  16. 16. Wisdom of Crowds
  17. 17. Branded Content
  18. 18. Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  19. 19. B2B Blog Home Run
  20. 20. B2B Video
  21. 21. Local Restaurant Blogs, Video, Facebook, SEO
  22. 22. Best Practices Blog: Brent Britton
  23. 23. Avoid Social Media Abstinence
  24. 24. Measuring Results: SEO  SO
  25. 25. Measuring Results: SEO  SO
  26. 26. SO = Trust, Relationships, Profit
  27. 27. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/
  28. 28. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

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