• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Inbound Marketing Strategies: Bay Area Apartment Assoc.
 

Inbound Marketing Strategies: Bay Area Apartment Assoc.

on

  • 2,083 views

A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of ...

A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.

Statistics

Views

Total Views
2,083
Views on SlideShare
2,081
Embed Views
2

Actions

Likes
2
Downloads
28
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • 02/02/09 Within the Google Analytics integration, the social media data is sent into GA and then segments are created based on the category (such as Social Media visits, News Traffic and Blog Traffic). Once the segments are defined, you can see the breakdown of each report within the segment. In this screen shot, you can see that 273 out of the total 1,396 visits are attributed to social media. Search accounts for 528 visits. You can also see the breakdown by other KPIs such as time on site, page views/visits and more.

Inbound Marketing Strategies: Bay Area Apartment Assoc. Inbound Marketing Strategies: Bay Area Apartment Assoc. Presentation Transcript

  • Social Media Marketing aka Inbound Marketing Show Me the Money Bernie Borges – Find and Convert July 23, 2009
  • Bernie Borges: Founder & CEO, Find and Convert
    • 20 + Years Marketing & Sales
    • Inbound Marketing Strategist
    • Blogger/Writer/Author/Speaker
    • Podcaster
    • Search Engine Optimization
    • Pay-per-Click Advertising Management
    • Visitor Conversion Strategies
    • Social Media Strategist
    Creating Winning Strategies on the Web!
    • Why Marketing 1.0 Isn’t Good Enough Anymore
    • Marketing 2.0
    • Developing an Inbound Marketing Plan
    • Tools & Platforms
    • Measuring Results
    • Convincing Management
    • Case Study
    • Actions and Take-Aways
    Discussion Topics
  • Why Marketing 1.0 Isn’t Good Enough Anymore
    • Outbound Marketing
    • Telemarketing
    • Email Marketing
    • Direct Mail
    • Print
    • Tradeshows
    • TV/Radio
    • Inbound Marketing
    • SEO/PPC
    • Blogging
    • Social Networking
    • RSS Enabled Content
    • Video/Photos
    • Twitter
    • Slideshare
  • Why Marketing 1.0 Isn’t Good Enough Anymore
  • Old vs. New Marketing Outbound Marketing Inbound Marketing
  • The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
  • Marketing 2.0 aka Inbound Marketing
    • Think Like a Publisher
    Focus on Relationships
  • Inbound Marketing: Think Like a Publisher!
    • Think Content!
      • Blogs
      • Newsletters
      • White Papers
      • e-books
      • Podcasts
      • Videos
      • Photos
      • Presentations
  • What is Social Media? Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications , influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction , and the construction of words, pictures, videos and audio. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). http://en.wikipedia.org/wiki/Social_media
  • What is Social Media?
  • Social Media Platforms Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Plaxo
    • Technology
      • RSS, XML, AJAX
    • Bandwidth Proliferation
      • WiFi, High Speed Access
    • Social Culture of Communication
      • Communities Offer Collective Intelligence
    Social and Technology Drivers
  • Wisdom of Crowds
  • Developing an Inbound Marketing Plan Source: The Value of Many, Neighborhood America
  • Where do You Start?
    • Should you….
      • Start a blog?
      • Focus on social networking sites?
      • Start your own community on the web?
      • Twitter?
      • Video?
  • Search and Find Content
  • Search and Find Content
  • Search and Find Content
  • Search and Find Content
  • Search and Find Content
  • Search and Find Content
  • Search and Find People
  • Search and Find People
  • Search and Find People
  • Search and Find People
  • Search and Find People
  • Search and Find People
    • Themed
    • Human Voice
    • Transparency
    • Commitment
    Business Blogging Strategies
  • Social Media Tools and Platforms
  • Facebook http://www.insidefacebook.com/
  • Facebook
  •  
  • LinkedIn Individual Profile
  • LinkedIn Individual Profile
  • LinkedIn Applications
  • LinkedIn Individual Profile: Portfolio
  • LinkedIn Answers
  • LinkedIn Companies
  • LinkedIn Answers
  •  
  • What is Twitter? http://www.commoncraft.com/Twitter Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain
  • Want to Find Someone on Twitter?
  • Want to Find Someone on Twitter?
  • Using Twitter with TweetDeck
  • Using Twitter with TweetLater
  • http://blog.hubspot.com/blog/tabid/6307/bid/4439/State-of-the-Twittersphere-Q4-2008-Report.aspx
  • Some Famous People on Twitter…
  • Want to Find Brands on Twitter? http://www.socialbrandindex.com/
  • Twitter: Events & Trends Using Hashtags
  •  
  • Video
  • Video: Blendtec Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  • Presentations
  • Measuring Results
    • Relationships
    • Content
    • Alignment
    • Best Practices
  • Google Analytics Integration
  • HubSpot: Facebook Lead Tracking
  • Convincing Management
    • Just Look at the Numbers!
    • Do Competitive Research
    • Ask Your Customers
    • It’s Mainstream Baby!
    • Experiment…
  • Making Time for Social Media
    • Are you getting great results now?
    • Did your marketing budget increase?
    • Are your buyers easy to reach?
    • Is your brand as good as it could be?
    How do you currently allocate your time???
  • Staffing Implications
    • There are many…
      • Do they get it?
      • Who likes to write?
      • Introverts? Extrovert?
      • Staff re-allocation?
      • Time commitment?
      • Justification?
    It’s a New Mindset!
  • http://www.sherpastore.com/socialmediabmg09.html
  •  
  • Case Study
  • Case Study
    • Outbound Marketing Less Effective
    • Low Cost Implementation
    • Relationship Building
      • Communities, Trust,
    • SEO
      • Multiple locations of content
      • Link centric
      • Get Found Organically
    • Branding Value
    Inbound Marketing Benefits Summary
  • Reasons Not to do Inbound Marketing
    • Don’t have time…
    • Our staff resists it…
    • Our competitors aren’t doing it…
    • We’re going out of business…
    • Think like a publisher
    • Focus on building relationships
    • Search for People & Content
    • Engage, Listen, Act
    • Consider Proper Staff Allocation
    • Experiment & Be Patient
    • Measure
      • Traffic, buzz, brand, sales cycles, referrals, etc.
    Inbound Marketing Actions & Take-Aways
  • Marketing 2.0 aka Inbound Marketing
    • Think Like a Publisher
    Focus on Relationships
  •  
  • Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/