Your SlideShare is downloading. ×
0
#linkedinpub
#linkedinpub
FEATURING
Guest Host
Patrick Baynes
Co-founder
Your Host
Bernie Borges, CEO
and host of
Guest Host
Michael Id...
#linkedinpub
PeopleLinx helps employees be
social marketers
Founded 2009
by early LinkedIn
employees
SaaS technology
perso...
#linkedinpub
Agenda
• LinkedIn History Review
• Understanding the Publishing
Platform
• Opportunities
• Risks
• Action Plan
#linkedinpub
The Early Years 2003
• 10M Members
• Individual
focused
• Job
opportunities
• B2B focus
#linkedinpub
Evolving Business Model
From: job board
#linkedinpub
To Media Site:
#linkedinpub
LinkedIn in 2014
• 277,000,000
Members
• Content
marketing centric
• Pulse
• Slideshare
#linkedinpub
- Invitation only
- Approx. 500 business influencers
LinkedIn Influencer Program
#linkedinpub
LinkedIn Enables Engagement
• Expanded Profiles
#linkedinpub
LinkedIn Enables Engagement
• Expanded Profiles
• Active news feed stream
#linkedinpub
LinkedIn Enables Engagement
• Expanded Profiles
• Active news feed
• Company pages
#linkedinpub
LinkedIn Enables Engagement
• Expanded Profiles
• Active news feed
• Company pages
• Showcase pages
#linkedinpub
LinkedIn Enables Engagement
• Expanded Profiles
• Active news feed
• Company pages
• Showcase pages
• Pulse S...
#linkedinpub
LinkedIn Enables Engagement
• Expanded Profiles
• Active news feed
• Company pages
• Showcase pages
• Pulse S...
#linkedinpub
LinkedIn Opens up Publishing
Platform
Initially to 25,000 members
To everyone later this year
#linkedinpub
Not a normal publishing platform
• Ready and waiting audience (270M+)
• Professional context and content
• In...
#linkedinpub
What’s the opportunity for brands?
• Free publishing platform
• Targeted distribution
• Search rank
#linkedinpub
What are the risks for brands?
• Writing skills
• Unified voice
• Segmentation
• Brand alignment
#linkedinpub
6 Ways to Take
Advantage of
LinkedIn’s Publishing
Platform
20
#linkedinpub
ONE
Find a few
clear voices
#linkedinpub
TWO
Speak with a
personal voice
#linkedinpub
THREE
Insights…
Not Announcements
#linkedinpub
Four
Link to your
company
website
#linkedinpub
FIVE
Don’t copy and
paste from your
blog
#linkedinpub
SIX
Keep using
status updates
#linkedinpub
Action Plan
• Embrace the platform
• Integrate culture & technology
• Create guidelines
• Create processes
• ...
#linkedinpub
Summary
• Plan for the publishing platform
• Document do’s and don’ts
• Encourage participation
• Monitor par...
#linkedinpub
Profile optimization
Network enhancement
Gamification
Social analytics
1-1 training sessionsCurated sharing
P...
#linkedinpub
View the Webinar
FindandConvert.com/webinar
#linkedinpub
Thank You
PeopleLinx was founded in 2009 by early LinkedIn employees, PeopleLinx helps the world’s leading
en...
#linkedinpub
Schedule a Demo
Schedule a demo
Upcoming SlideShare
Loading in...5
×

How to Create Social Employees through LinkedIn's Publishing Platform

1,049

Published on

Webinar slides covering LinkedIn's Professional Publishing platform. You'll learn the opportunities and risks of the publishing platform. You'll take away an action plan. View the webinar recording here: http://www.findandconvert.com/resources/webinars/expand-corporate-brand-linkedins-publishing-platform/.

Published in: Marketing
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,049
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
32
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "How to Create Social Employees through LinkedIn's Publishing Platform"

  1. 1. #linkedinpub
  2. 2. #linkedinpub FEATURING Guest Host Patrick Baynes Co-founder Your Host Bernie Borges, CEO and host of Guest Host Michael Idinopulos CMO
  3. 3. #linkedinpub PeopleLinx helps employees be social marketers Founded 2009 by early LinkedIn employees SaaS technology personalized guidance at enterprise scale Leading clients in banking, insurance, legal, consulting, tech, media
  4. 4. #linkedinpub Agenda • LinkedIn History Review • Understanding the Publishing Platform • Opportunities • Risks • Action Plan
  5. 5. #linkedinpub The Early Years 2003 • 10M Members • Individual focused • Job opportunities • B2B focus
  6. 6. #linkedinpub Evolving Business Model From: job board
  7. 7. #linkedinpub To Media Site:
  8. 8. #linkedinpub LinkedIn in 2014 • 277,000,000 Members • Content marketing centric • Pulse • Slideshare
  9. 9. #linkedinpub - Invitation only - Approx. 500 business influencers LinkedIn Influencer Program
  10. 10. #linkedinpub LinkedIn Enables Engagement • Expanded Profiles
  11. 11. #linkedinpub LinkedIn Enables Engagement • Expanded Profiles • Active news feed stream
  12. 12. #linkedinpub LinkedIn Enables Engagement • Expanded Profiles • Active news feed • Company pages
  13. 13. #linkedinpub LinkedIn Enables Engagement • Expanded Profiles • Active news feed • Company pages • Showcase pages
  14. 14. #linkedinpub LinkedIn Enables Engagement • Expanded Profiles • Active news feed • Company pages • Showcase pages • Pulse Stream
  15. 15. #linkedinpub LinkedIn Enables Engagement • Expanded Profiles • Active news feed • Company pages • Showcase pages • Pulse Stream • Influencer Program
  16. 16. #linkedinpub LinkedIn Opens up Publishing Platform Initially to 25,000 members To everyone later this year
  17. 17. #linkedinpub Not a normal publishing platform • Ready and waiting audience (270M+) • Professional context and content • Integrated tools with familiar platform • Extension of the professional brand
  18. 18. #linkedinpub What’s the opportunity for brands? • Free publishing platform • Targeted distribution • Search rank
  19. 19. #linkedinpub What are the risks for brands? • Writing skills • Unified voice • Segmentation • Brand alignment
  20. 20. #linkedinpub 6 Ways to Take Advantage of LinkedIn’s Publishing Platform 20
  21. 21. #linkedinpub ONE Find a few clear voices
  22. 22. #linkedinpub TWO Speak with a personal voice
  23. 23. #linkedinpub THREE Insights… Not Announcements
  24. 24. #linkedinpub Four Link to your company website
  25. 25. #linkedinpub FIVE Don’t copy and paste from your blog
  26. 26. #linkedinpub SIX Keep using status updates
  27. 27. #linkedinpub Action Plan • Embrace the platform • Integrate culture & technology • Create guidelines • Create processes • Manage with tools
  28. 28. #linkedinpub Summary • Plan for the publishing platform • Document do’s and don’ts • Encourage participation • Monitor participation • Offer feedback
  29. 29. #linkedinpub Profile optimization Network enhancement Gamification Social analytics 1-1 training sessionsCurated sharing PeopleLinx Functionality At-A-Glance Twitter integration LinkedIn integration
  30. 30. #linkedinpub View the Webinar FindandConvert.com/webinar
  31. 31. #linkedinpub Thank You PeopleLinx was founded in 2009 by early LinkedIn employees, PeopleLinx helps the world’s leading enterprises use social tools to outperform their marketing goals. PeopleLinx’s scalable software solution provides tools for profile optimization, customized training, coordinated content sharing, and analytics that turn employees into LinkedIn power users and brand ambassadors. PeopleLinx customers include Fortune 1000 leaders in banking, insurance, law, healthcare, and professional services. Find and Convert is a digital marketing agency that works with B2B businesses to develop and help execute strategies that support a firm’s revenue goals, transforming them through social business best practices and technologies.
  32. 32. #linkedinpub Schedule a Demo Schedule a demo
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×