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Content Marketing is Good for Your Career

by Bernie Borges on Sep 07, 2012

2,662 views

Businesses don't produce content, people do. And, content is your currency in your career. Three strategies to use content to advance your career.

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Content Marketing is Good for Your Career Presentation Transcript

Your Content is…..More Valuable Than Stocks, Bonds & Real Estate Bernie Borges Find and Convert @berniebay • #cmworld #cmworld

Content Marketing is Good for BusinessAnd, content marketing is good for your career! #cmworld

Traditional Net Worth Measured through monetary instruments #cmworld

Content is Your Career Currency #cmworld

“You Are What You Eat” #cmworld

Just One Word #cmworld

Content Rules #cmworld

Questions to answer• How does content marketing apply to my career?• Is content marketing for career enhancement self serving or beneficial to my employer?• How do I develop a content marketing plan for my career?• How can I promote my content without appearing as self promotional?• How doI know if Im on track or off base with my content in my career plan?• How do I learn more about how to develop a content marketing plan for my career?• Who are some examples of people who know how to use content marketing in their career? #cmworld

3 Strategies• Your content portfolio = tangible assets• Promote your “tangible assets”• Focus on a growth strategy (ABPC) ALWAYS BE PRODUCING CONTENT #cmworld

Tangible Assets #cmworld

Promote Your Assets #cmworld

Growth Strategy #cmworld

Growth Strategy http://atech.com/blog/a-chat-with-ibms-shaku-selvakumar-about- impact-2011 #cmworld

Editor IBM Impact Blog #cmworld

Personal Blog #cmworld

Leveraging Online Content Channels #cmworld

Slideshare Content on LinkedIn #cmworld

Growth Strategy #cmworld

Growth Strategy “Marketing is so dependent on a whole eco system of people and companies.” #cmworld

What’s Next For You?• Set goals• Embrace content as a career strategy• Produce asset portfolio – At least 2 assets• No excuses!• Learn from others• Take action! #cmworld

Bernie Borges bernie@findandconvert.comStrategy Execution Results Support #cmworld

Bernie Borges, Speaker, Author, CEO, Fun Guy at Find and Convert Hope you get valuable insights! 8 months ago

Are you sure you want to

ShalenaDiva Broaster at www.shalenadiva.com Are the 3 ways blogs, videos and books? 8 months ago

ShalenaDiva Broaster at www.shalenadiva.com Hey, Bernie! Thank you for posting this. I will go over it again to make sure I comprehend everything. THANK YOU! 8 months ago