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Clearwater Regional Chamber of Commerce Retreat 2010

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Ideas for building a vibrant chamber community through social media.

Ideas for building a vibrant chamber community through social media.

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  • http://www.amazon.com/exec/obidos/ASIN/1604942886http://www.wheatmark.com/merchant2/merchant.mvc?Screen=PROD&Store_Code=BS&Product_Code=9781604942880

Transcript

  • 1. Building a Vibrant Chamber Community Through Social Media
    November 10, 2010
  • 2. Marketing History Lesson
    1950 to 2000
    2
  • 3. In a Transition
    2000 to 2009
    1990 to 2000
    3
  • 4. Marketing 1.0 vs. Marketing 2.0
    Outbound Marketing
    Inbound Marketing
    4
  • 5. Buyers Don’t Have to Tolerate It
    5
  • 6. But…..
    Some marketers don’t get it….
    6
  • 7. New Marketing Paradigm
    Mindset Shift
    Content Strategy
    Relationship
    Building
    7
  • 8. New Marketing Paradigm
    8
  • 9. How Did We Get Here?
  • 10. Farming 1.0
    10
  • 11. Farming 2.0
    11
  • 12. Telephone 1.0
    12
  • 13. Telephone 2.0
    13
  • 14. Computers 1.0
    14
  • 15. Computers 2.0
    15
  • 16. Customers Changed Too…
  • 17. Consumers Don’t Tolerate Marketing 1.0
    http://www.youtube.com/watch?v=heSudg-tfIk
    17
  • 18. Consumer Trust is Down: Surprised?
    http://www.edelman.com/trust/2009/
    18
  • 19. Marketing Budgets Going More Digital
    19
  • 20. Inbound Marketing is More Effective
    Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    20
  • 21. Inbound Marketing Budgets Increasing
    Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    21
  • 22. Small Companies Do More Inbound
    Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    22
  • 23. Social Media is for Leads and Sales
    Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    23
  • 24. Social Media is for B2B and B2C
    Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    24
  • 25. Blogging and B2C and B2B Leads
    25
    Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • 26. Bigger Blogs Generate More Leads
    26
    Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • 27. How do Marketers Make the Transition?
  • 28. Marketing 2.0 Mindset
    Think Like a Publisher
    Focus on Relationships
    28
  • 29. Think Like a Publisher!
    Think Content!
    Blogs
    Newsletters
    White Papers
    e-books
    Podcasts
    Videos
    Photos
    Presentations
    29
  • 30. The Three E’s
    Educate
    Enlighten
    Entertain
    30
  • 31. Create & Spread Your Content
    31
  • 32. Engage Influential People
    32
  • 33. Getting Found Yesteryear
    33
  • 34. Getting Found is Broader Now
    34
  • 35. Getting Found is Broader Now
    35
  • 36. Getting Found is Broader Now
    36
  • 37. Getting Found is Broader Now
    37
  • 38. Search Results Then and Now
    38
    Universal Results
  • 39. How Can You Attract More Members?
  • 40. Upgrade Website
    40
  • 41. Engage The Community Online
    41
  • 42. Help Members Sell More!
    42
  • 43. How Can You Retain More Members?
  • 44. Education
    44
    Workshops
    Webcasts
    Special Events
  • 45. Help Members Sell More!
    45
  • 46. What Do You Do Next?
    46
    Research
    Listen
    Engage
    Become Content Thinkers
    Be Human
    Try Stuff
    Measure
    Embrace Marketing 2.0
  • 47. More…
    Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
    Amazon
    Wheatmark's online bookstore
    Website:
    http://www.findandconvert.com
    http://www.bernieborges.com
    Blog: http://www.findandconvert.com/blog
    Twitter:
    http://twitter.com/berniebay
    LinkedIn: http://www.linkedin.com/in/bernieborges
    Facebook:
    http://www.facebook.com/bernie.borges
    Facebook Fan Page:
    http://www.facebook.com/findandconvert
  • 48. Image Credits
    All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
    48