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Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
Clearwater Regional Chamber of Commerce Retreat 2010
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Clearwater Regional Chamber of Commerce Retreat 2010

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Ideas for building a vibrant chamber community through social media.

Ideas for building a vibrant chamber community through social media.

Published in: Business
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  • http://www.amazon.com/exec/obidos/ASIN/1604942886http://www.wheatmark.com/merchant2/merchant.mvc?Screen=PROD&Store_Code=BS&Product_Code=9781604942880
  • Transcript

    • 1. Building a Vibrant Chamber Community Through Social Media November 10, 2010
    • 2. Marketing History Lesson 1950 to 2000 2
    • 3. In a Transition 1990 to 2000 2000 to 2009 3
    • 4. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing 4
    • 5. Buyers Don’t Have to Tolerate It 5
    • 6. But…..  Some marketers don’t get it…. 6
    • 7. New Marketing Paradigm Relationship Building Content Strategy Mindset Shift 7
    • 8. New Marketing Paradigm 8
    • 9. How Did We Get Here?
    • 10. Farming 1.0 10
    • 11. Farming 2.0 11
    • 12. Telephone 1.0 12
    • 13. Telephone 2.0 13
    • 14. Computers 1.0 14
    • 15. Computers 2.0 15
    • 16. Customers Changed Too…
    • 17. Consumers Don’t Tolerate Marketing 1.0 http://www.youtube.com/watch?v=heSudg-tfIk 17
    • 18. Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/ 18
    • 19. Marketing Budgets Going More Digital 19
    • 20. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 20
    • 21. Inbound Marketing Budgets Increasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 21
    • 22. Small Companies Do More Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 22
    • 23. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 23
    • 24. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 24
    • 25. Blogging and B2C and B2B Leads 25 Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • 26. Bigger Blogs Generate More Leads 26 Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • 27. How do Marketers Make the Transition?
    • 28. Marketing 2.0 Mindset Think Like a Publisher Focus on Relationships 28
    • 29. Think Like a Publisher! Think Content! ◦ Blogs ◦ Newsletters ◦ White Papers ◦ e-books ◦ Podcasts ◦ Videos ◦ Photos ◦ Presentations 29
    • 30. The Three E’s 30
    • 31. Create & Spread Your Content 31
    • 32. Engage Influential People 32
    • 33. Getting Found Yesteryear 33
    • 34. Getting Found is Broader Now 34
    • 35. Getting Found is Broader Now 35
    • 36. Getting Found is Broader Now 36
    • 37. Getting Found is Broader Now 37
    • 38. Search Results Then and Now 2000 2010 Web Pages Web Pages Blogs Videos Images Retail Listings Reviews Local Listings Social Networking Results 38
    • 39. How Can You Attract More Members?
    • 40. Upgrade Website 40
    • 41. Engage The Community Online 41
    • 42. Help Members Sell More! 42
    • 43. How Can You Retain More Members?
    • 44. Education 44 Workshops Webcasts Special Events
    • 45. Help Members Sell More! 45
    • 46. What Do You Do Next? 46  Research  Listen  Engage  Become Content Thinkers  Be Human  Try Stuff  Measure  Embrace Marketing 2.0
    • 47. More… Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Amazon Wheatmark's online bookstore Website: http://www.findandconvert.com http://www.bernieborges.com Blog: http://www.findandconvert.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Facebook Fan Page: http://www.facebook.com/findandconvert
    • 48. Image Credits 48  All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

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