Building a Vibrant Chamber
Community Through Social Media
November 10, 2010
Marketing History Lesson
1950 to 2000
2
In a Transition
1990 to 2000 2000 to 2009
3
Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
4
Buyers Don’t Have to Tolerate It
5
But…..
 Some marketers don’t get it….
6
New Marketing Paradigm
Relationship
Building
Content Strategy
Mindset Shift
7
New Marketing Paradigm
8
How Did We Get Here?
Farming 1.0
10
Farming 2.0
11
Telephone 1.0
12
Telephone 2.0
13
Computers 1.0
14
Computers 2.0
15
Customers Changed
Too…
Consumers Don’t Tolerate
Marketing 1.0
http://www.youtube.com/watch?v=heSudg-tfIk
17
Consumer Trust is Down:
Surprised?
http://www.edelman.com/trust/2009/
18
Marketing Budgets Going More
Digital
19
Inbound Marketing is More
Effective
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
20
Inbound Marketing Budgets
Increasing
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
21
Small Companies Do More
Inbound
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
22
Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
23
Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
24
Blogging and B2C and B2B Leads
25
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Bigger Blogs Generate More Leads
26
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
How do Marketers Make
the Transition?
Marketing 2.0 Mindset
Think Like a Publisher
Focus on Relationships
28
Think Like a Publisher!
Think Content!
◦ Blogs
◦ Newsletters
◦ White Papers
◦ e-books
◦ Podcasts
◦ Videos
◦ Photos
◦ Prese...
The Three E’s
30
Create &
Spread Your
Content
31
Engage Influential People
32
Getting Found Yesteryear
33
Getting Found is Broader Now
34
Getting Found is Broader Now
35
Getting Found is Broader Now
36
Getting Found is Broader Now
37
Search Results Then and Now
2000 2010
Web Pages Web Pages
Blogs
Videos
Images
Retail Listings
Reviews
Local Listings
Socia...
How Can You Attract
More Members?
Upgrade Website
40
Engage The Community Online
41
Help Members Sell More!
42
How Can You Retain
More Members?
Education
44
Workshops
Webcasts
Special Events
Help Members Sell More!
45
What Do You Do Next?
46
 Research
 Listen
 Engage
 Become Content
Thinkers
 Be Human
 Try Stuff
 Measure
 Embrace ...
More…
Marketing 2.0: Bridging the Gap between Seller and Buyer
through Social Media Marketing
Amazon
Wheatmark's online bo...
Image Credits
48
 All of the images below were captured from each
company’s website. Each logo is copyrighted or
trademar...
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Clearwater Regional Chamber of Commerce Retreat 2010

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Ideas for building a vibrant chamber community through social media.

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  • http://www.amazon.com/exec/obidos/ASIN/1604942886http://www.wheatmark.com/merchant2/merchant.mvc?Screen=PROD&Store_Code=BS&Product_Code=9781604942880
  • Clearwater Regional Chamber of Commerce Retreat 2010

    1. 1. Building a Vibrant Chamber Community Through Social Media November 10, 2010
    2. 2. Marketing History Lesson 1950 to 2000 2
    3. 3. In a Transition 1990 to 2000 2000 to 2009 3
    4. 4. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing 4
    5. 5. Buyers Don’t Have to Tolerate It 5
    6. 6. But…..  Some marketers don’t get it…. 6
    7. 7. New Marketing Paradigm Relationship Building Content Strategy Mindset Shift 7
    8. 8. New Marketing Paradigm 8
    9. 9. How Did We Get Here?
    10. 10. Farming 1.0 10
    11. 11. Farming 2.0 11
    12. 12. Telephone 1.0 12
    13. 13. Telephone 2.0 13
    14. 14. Computers 1.0 14
    15. 15. Computers 2.0 15
    16. 16. Customers Changed Too…
    17. 17. Consumers Don’t Tolerate Marketing 1.0 http://www.youtube.com/watch?v=heSudg-tfIk 17
    18. 18. Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/ 18
    19. 19. Marketing Budgets Going More Digital 19
    20. 20. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 20
    21. 21. Inbound Marketing Budgets Increasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 21
    22. 22. Small Companies Do More Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 22
    23. 23. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 23
    24. 24. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 24
    25. 25. Blogging and B2C and B2B Leads 25 Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    26. 26. Bigger Blogs Generate More Leads 26 Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    27. 27. How do Marketers Make the Transition?
    28. 28. Marketing 2.0 Mindset Think Like a Publisher Focus on Relationships 28
    29. 29. Think Like a Publisher! Think Content! ◦ Blogs ◦ Newsletters ◦ White Papers ◦ e-books ◦ Podcasts ◦ Videos ◦ Photos ◦ Presentations 29
    30. 30. The Three E’s 30
    31. 31. Create & Spread Your Content 31
    32. 32. Engage Influential People 32
    33. 33. Getting Found Yesteryear 33
    34. 34. Getting Found is Broader Now 34
    35. 35. Getting Found is Broader Now 35
    36. 36. Getting Found is Broader Now 36
    37. 37. Getting Found is Broader Now 37
    38. 38. Search Results Then and Now 2000 2010 Web Pages Web Pages Blogs Videos Images Retail Listings Reviews Local Listings Social Networking Results 38
    39. 39. How Can You Attract More Members?
    40. 40. Upgrade Website 40
    41. 41. Engage The Community Online 41
    42. 42. Help Members Sell More! 42
    43. 43. How Can You Retain More Members?
    44. 44. Education 44 Workshops Webcasts Special Events
    45. 45. Help Members Sell More! 45
    46. 46. What Do You Do Next? 46  Research  Listen  Engage  Become Content Thinkers  Be Human  Try Stuff  Measure  Embrace Marketing 2.0
    47. 47. More… Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Amazon Wheatmark's online bookstore Website: http://www.findandconvert.com http://www.bernieborges.com Blog: http://www.findandconvert.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Facebook Fan Page: http://www.facebook.com/findandconvert
    48. 48. Image Credits 48  All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
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