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Clearwater Regional Chamber of Commerce Retreat 2010
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Clearwater Regional Chamber of Commerce Retreat 2010

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Ideas for building a vibrant chamber community through social media.

Ideas for building a vibrant chamber community through social media.

Published in: Business

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  • http://www.amazon.com/exec/obidos/ASIN/1604942886http://www.wheatmark.com/merchant2/merchant.mvc?Screen=PROD&Store_Code=BS&Product_Code=9781604942880
  • Transcript

    • 1. Building a Vibrant Chamber Community Through Social Media November 10, 2010
    • 2. Marketing History Lesson 1950 to 2000 2
    • 3. In a Transition 1990 to 2000 2000 to 2009 3
    • 4. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing 4
    • 5. Buyers Don’t Have to Tolerate It 5
    • 6. But…..  Some marketers don’t get it…. 6
    • 7. New Marketing Paradigm Relationship Building Content Strategy Mindset Shift 7
    • 8. New Marketing Paradigm 8
    • 9. How Did We Get Here?
    • 10. Farming 1.0 10
    • 11. Farming 2.0 11
    • 12. Telephone 1.0 12
    • 13. Telephone 2.0 13
    • 14. Computers 1.0 14
    • 15. Computers 2.0 15
    • 16. Customers Changed Too…
    • 17. Consumers Don’t Tolerate Marketing 1.0 http://www.youtube.com/watch?v=heSudg-tfIk 17
    • 18. Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/ 18
    • 19. Marketing Budgets Going More Digital 19
    • 20. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 20
    • 21. Inbound Marketing Budgets Increasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 21
    • 22. Small Companies Do More Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 22
    • 23. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 23
    • 24. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 24
    • 25. Blogging and B2C and B2B Leads 25 Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • 26. Bigger Blogs Generate More Leads 26 Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • 27. How do Marketers Make the Transition?
    • 28. Marketing 2.0 Mindset Think Like a Publisher Focus on Relationships 28
    • 29. Think Like a Publisher! Think Content! ◦ Blogs ◦ Newsletters ◦ White Papers ◦ e-books ◦ Podcasts ◦ Videos ◦ Photos ◦ Presentations 29
    • 30. The Three E’s 30
    • 31. Create & Spread Your Content 31
    • 32. Engage Influential People 32
    • 33. Getting Found Yesteryear 33
    • 34. Getting Found is Broader Now 34
    • 35. Getting Found is Broader Now 35
    • 36. Getting Found is Broader Now 36
    • 37. Getting Found is Broader Now 37
    • 38. Search Results Then and Now 2000 2010 Web Pages Web Pages Blogs Videos Images Retail Listings Reviews Local Listings Social Networking Results 38
    • 39. How Can You Attract More Members?
    • 40. Upgrade Website 40
    • 41. Engage The Community Online 41
    • 42. Help Members Sell More! 42
    • 43. How Can You Retain More Members?
    • 44. Education 44 Workshops Webcasts Special Events
    • 45. Help Members Sell More! 45
    • 46. What Do You Do Next? 46  Research  Listen  Engage  Become Content Thinkers  Be Human  Try Stuff  Measure  Embrace Marketing 2.0
    • 47. More… Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Amazon Wheatmark's online bookstore Website: http://www.findandconvert.com http://www.bernieborges.com Blog: http://www.findandconvert.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Facebook Fan Page: http://www.facebook.com/findandconvert
    • 48. Image Credits 48  All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

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