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AMA Twitter for Marketers 3-2-2011

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Twitter for Marketers, AMA workshop, March 2, 2011, Philadelphia. Delivered by Bernie Borges.

Twitter for Marketers, AMA workshop, March 2, 2011, Philadelphia. Delivered by Bernie Borges.

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  • Social media has become a very good vehicle for marketing
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  • LogInsTweeSpeed noneTwitter FindandConvert amanda4688HootsuiteFindandConvert amanda4688TweetDeckSocialOomphFindandConvert amanda4688Klout: FindandConvert FnCrocks10WhatthehashtagFindandconvert amanda4688TwitpicFindandConvert amanda4688 Listorious Login via TwitterTweetReach no loginHubspot Twitter Grader no loginMrTweetfindandconvert amanda4688Kloutsingin thru TwitterTwellowfindandconvert FnCrocks10ManagerFlitter login with TwitterTwitalyzer USE ANY TWITTER USERNAMETwitter Analyzer usernameUnilyzer Oragenics Socialmedia09
  • Insert into twitter
  • ·      
  • http://weblogs.hitwise.com/us-heather-hopkins/2010/03/twitter_and_news_and_media_web.html Could it be because news sources do not follow back like other info sources?
  • Content of TweetsPointless babble – 41% Conversational – 38% Pass-along value – 9% Self-promotion – 6% Spam – 4% News – 4%
  • It is important to know and understand what you want to accomplish in using Twitter:Reach more people with similar interests?Expand brand awareness?Promote your brand and services?Connect with your target audiences?Build relationships?Build trust and authority?
  • Note change facebook after tweaks
  • http://www.twitter.com/berniebay
  • http://www.twitter.com
  • Location?By turning on this feature, you can include location information like neighborhood, town, or exact point when you tweetProtect my Tweets?Do not use if your objective is branding
  • Managing connections add slide
  • http://www.twitpic.com
  • http://whatthehashtag.com http://search.twitter.com
  • http://search.twitter.com
  • So be careful in choosing names for your listsTwitter lists are viewed by everyone following you so be careful how you identify your lists.Use Twitter lists to track influential followersMaximum on any list is 500 friends (following)Avoid words such as competitor, etcCheck the lists you are on and be sure to follow back those that have listed you
  • http://www.listorious.comWhat is itHow do you useBuild list find lists find peopleCan you add people to list?
  • http:www.hootsuite.com loginFollow StreamsManage tweets and view specific criteria in multiple columnsManage PeopleManage lists, followers and friends by profileStudy StatsView up to 30-days geographical summary statsIndividual tweet statsManage Settings & AssignmentsManage social networks, invite team members for profile accessAssign dutiesLogin http://hootsuite.comClick on confirmation email
  • http:www.tweetdeck.com
  • http://www.socialoomph.com
  • http://www.socialoomph.com/tweets/add/?account=select
  • http://www.socialoomph.com/tweets/add/?account=select
  • http://truetwit.com/Influential TweetersA verified account TrueTwit profile that who you are following is who they say they are.Low ratio of followers to followingThey are social and are following best practicesTweets are relevant to followersProfile has picture or avatarProvides name, website and bioNote: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
  • Large number of tweetsOften signifies bot
  • http://tweetreach.comhttp://twitter.grader.comhttp://www.mrtweet.comhttp://www.klout.comhttp://www.socialoomph.com
  • http://twitter.grader.com
  • http://hootsuite.com/http://www.socialoomph.com/friendfinderconfig
  • http://wefollow.com/city/new_york_nyhttp://wefollow.com/top
  • http:www.twellow.comChoose 10 categories that fit your profileYou will be found by others searching the categories.Search and follow people via geo target, categories, or keyword search.
  • http://manaBegin at last page (oldest) Review list and select those to deletegeflitter.com
  • Tweetmeme has code for web, email, RSS and word plug-inDiscuss Pros and Cons of integrating Tweets into other social networks
  • http://www.google.com/
  • http://www.twitalyzer.com/ Free and fee
  • http://www.twitteranalyzer.com/Free and fee Offer featured user
  • http://klout.com/
  • http://www.unilyzer.com/http://guest.kontagent.com/dashboard/dashboard/
  • White Paper http://thesocialcustomer.com/sites/default/docs/TSC-76KvzawuvVcXnLoCUUlk/TSC_Whitepaper_v10_083110.pdf
  • Imagine the following Walmart would have if they joined in
  • Imagine the following Walmart would have if they joined in
  • Less social media friendly news outlet
  • Engagement strategyWebsite offers Facebook connection which takes you to landing page to share NY times with friends
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Brian Roberts, CEO of comCast stated at Web 2.0 Summit “It has changed the culture of our company,”Frank Eliason, head of comcastCares has 11 people focused on solving CustServ comments across Twitter
  • Egads to social connections on website 
  • http://business.twitter.com/twitter101/case_jetblue
  • Twitter sponsored tweetsStarbuck’s and Best Buy part of Twitter’s Sponsored Tweets launched in April
  • http://www.mytrainerbob.com/ http://klout.com/quakeroats
  • http://twiveaway.com/http://tweetaways.com/
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • http://twitter.com/chrisbroganhttp://www.chrisbrogan.com/http://newmarketinglabs.comhttp://twitter.com/chrisbrogan/lists/membershipshttp://klout.com/profile/stats/chrisbrogan/Social media guru, communications and emerging technology consultant, speaker and author
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • http://twitter.com/RichardBejahhttp://richardbejah.com/http://bejah.isofa.tv/http://twitter.com/RichardBejah/lists/membershipshttp://klout.com/profile/stats/RichardBejah/Financial planner, entrepreneur, philanthropist, innovator, social media extraordinaire.Engages with followersShares great contentDoesn’t “shout” his business model but draws interest by delivering great content to his audience
  • http://twitter.com/chicagotribuneWhat is odd about this profile?http://www.chicagotribune.comTwitter profile since Nov 2008Also on FoursquareChicago Tribune – leading industry newspaper
  • 37 signals check out
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • It is not about the number of followers
  • http://www.amazon.com/exec/obidos/ASIN/1604942886http://www.wheatmark.com/merchant2/merchant.mvc?Screen=PROD&Store_Code=BS&Product_Code=9781604942880
  • Transcript

    • 1. Twitter for Marketers
      1
      Presented by:
      Bernie Borges
      March 2, 2011
      Philadelphia
    • 2. Before You Begin Your Twitter Marketing
      • Begin by defining your objectives
      • 3. Learn how to completely set up and brand your profile
      • 4. Tips and helpful links to personalize your Twitter background
      • 5. Understand content and brand strategies
      • 6. Learn tweeting etiquette and best practices
      • 7. Understand what Twitter can and cannot do
    • Expectations
      Learn what is Twitter and why it is so popular
      Design and launch a Twitter profile
      Learn how to develop a profitable content strategy on Twitter
      Twitter etiquette, rules of engagement and community-building “best practices” that increase engagement and relationships that spread your great content and messaging across the web
      Use Twitter for corporate branding, sales development and customer service
      Tools and techniques to expand, manage and measure your branding efforts through Twitter
      Integrating Twitter into other social networks e.g. Facebook, LinkedIn
      Join and follow Twitter conversations, respond appropriately to comments and how to use Twitter while attending an event or conference
      Integrate Twitter into all other aspects of your marketing strategies
    • 8. Agenda
      This Morning
      This Afternoon
      A Twittle Thought
      Getting Started…
      Twitter Basics
      Management Tools for the Twittersphere
      Getting the Most Out of Twitter
      Measuring Results
      Marketing with Twitter
      In the Trenches
    • 9. What the Heck is Twitter!?
      Develop a Twitter Habit
      What Is Twitter?
      Before You Begin
      Setting and Measuring Goals
      5
    • 10. Twitter Facts
    • 11. Twitter Business Best Practices
      http://business.twitter.com/basics/best-practices
    • 12. Google Indexes Real Time Tweets
    • 13. Twitter Is An Information and News and Media Websites
      But people are bypassing News and Media websites
      60% going directly to social networking and entertainment sites instead
    • 14. Develop a Twitter Habit
      Commit to a “social networking” mindset
      Commit to a “content marketing” mindset
      Develop the habit of “Tweeting” daily
      Use Twitter as a tool to engage with people and other brands
      Use Twitter as a tool to build your personal and company brand
    • 15. What Is Twitter?
      Twitter is a social networking and micro-blogging service that allows you to efficiently share ideas, thoughts and content in 140 characters or less
      1 of 50 most popular websites on the web
      Twitter is about
      Spreading content
      Making connections
      Building relationships
      Expanding brand
      The result can be
      Driving traffic
      Increasing leads
      Improving customer service
      Generating revenue
    • 16. Before You Begin…What Are Your Objectives?
      Define your mission
      What do you want to accomplish?
      Who are your target audiences and subgroups?
      How well do you know them?
      What is important to them?
      Connect what you want to accomplish with what is important to your audience
    • 17. Setting and Measuring Goals*
      *Source: Facebook Marketing an Hour a Day.
      Goals
      Metrics
      Example
      13
    • 18. Create and brand your Profile
      What’s a Profile?
      Creating Your Settings
      Account
      Password
      Mobile
      Notices
      Profile
      Design
      Connections
      Twitter Terminology
      14
    • 19. http://www.twitter.com/berniebay
    • 20. Setting Up a Profilehttp://www.twitter.com/
      Email addresses must be different if you are setting up a personal and business profile.
      Tip: Create a specific Gmail account for your Twitter profile to avoid clogging up your email.
    • 21. Settings Accounthttp://www.twitter.com/youraccount
      Fill in the basics
      Add location
      Protect my tweets
      Password
      Use to change password
    • 22. Settings Mobile http://www.twitter.com/youraccount
      Optionally add your mobile number to start mobile (text) verification process
    • 23. SettingsNotices
      Unless you choose a 3rd party app that offers auto-follow feature – you will need to receive emails when someone chooses to follow you to accept.
    • 24. Settings Noticeshttp://www.twitter.com/youraccount
      Unless you choose a 3rd party app that offers auto-follow feature – you will need to receive emails when someone chooses to follow you and either accept/not accept
    • 25. SettingsProfile
      Page 21
      Tip: Keep image less than 72k
      Be sure to add a URL
      Can be your website
      Can be your blog
      Can be Facebook or LinkedIn profile
      Bio
      160 characters
      Use keywords for SEO value
      Make it interesting
    • 26. Settings Profilehttp://www.twitter.com/youraccount
      Tip: Keep image less than 72k
      Be sure to add a URL
      Can be your website
      Can be your blog
      Can be Facebook or LinkedIn profile
      Bio
      160 characters
      Use keywords for SEO value
      Make it interesting
    • 27. Settings Designhttp://www.twitter.com/youraccount
      Customize your background to reflect your personality or brand
      Select Change background image
      Can upload any image
      Max 800k
      1600px wide X 1200px tall
      Change design colors
      Can customize your colors
      More options
      http://www.colourlovers.com/themeleon/twitter
    • 28. Settings…Designhttp://www.twitter.com/youraccount
      A few more background options:
      http://tweetstyle.com/
      http://www.mytweetspace.com/
      http://freetwitterdesigner.com/
      http://www.twitbacks.com/
      http://peekr.net/
    • 29. Settingshttp://www.twitter.com/youraccount
      Listing of 3rd party apps that you have given permission to connect to your Twitter profile
      Some 3rd party apps allow you to use different password
      Keep a list
      Toggle revoke access
      Remove access
      More Help
      http://support.twitter.com/groups/31-twitter-basics
    • 30. Common Twitter Shortcuts
      @username – Sends reply to individual, but in public timeline
      dusername – Sends private, direct message to individual
      RT = Retweet – Forwarding someone else’s tweet
      # (hashtag) – Used with a keyword/topic to create streams (#AMAtweet)
      Twitter Stream – Use of a specific hashtag, e.g. #FF (follow Friday) to follow a particular conversation
      SO – Shout Out – Using @username to thank, call attention to, etc
    • 31. Tweet With a Strategy
      Content Strategy
      Brand Strategy
      Shortened URLs
      Defining Who To Follow
      Tweeting Etiquette
      Twitter Lists
      Determining Followers
      A Few Things Twitter Can and Cannot Do
      27
    • 32. Align your business objectives with your audience’s interests and needs
      Then develop content that addresses “them” not “you”
      Share your content using shortened URLs e.g. bit.ly, ow.ly
      http://www.twitpic.com or 3rd party apps like HootSuite or TweetDeck
      • Videos – YouTube
      Share other people’s content
      • Blogs, articles, pictures, videos
      Retweet other people’s content
      Develop Your Content Strategy
    • 35. THEN Develop Your Brand Strategy
      It’s social media…not shouting media
      • Listen to your audience and learn
      • 36. Create tweets that are interesting to “them”
      • 37. More informational than advertorial
      • 38. Build trust and authority that will help you achieve your business goals
      • 39. Deliver content around the 3 E’s (educate, enlighten, entertain)
    • Shortened URLshttp://en.wikipedia.org/wiki/URL_shortening
      Use URL shorteners to condense your links
      Http://bit.ly/http://tiny.cc/http://budurl.com/and more
      • Most 3rd apps like HootSuite, TweetDeck, SocialOomphor Twitter browser apps provide URL shorteners
    • What Is a Twitter Stream?
      A stream of conversations filtered according to your criteria
      Keywords –
      e.g. “social media”, “job search”, “running shoes”
      Any topic you wish to follow –
      e.g. “2010 election”, “world series”, “liquid sealants”
      Names, brands –
      e.g. “Oprah Winfrey”, “iPhone”, “Steve Jobs”, “Starbucks”
      Twitter stream example–
      #bls
      http://whatthetrend.com/
      TweetUp
      A pre-defined time to tweet about a specific topic or event
    • 40. Hashtag(s)
      Use a “#” hashtag to identify streams of conversations based on an event, topic or person
      http://search.twitter.com
      What the Hashtag
      http://whatthehashtag.com/Main_Page
      http://wthashtag.com/Category:Acronyms
    • 41. Join Our Tweet-Up #- - - -http://search.twitter.com/
      Urban Dictionary:
      An organized or impromptu gathering of people that use Twitter. (A meet up of people that 'tweet' using Twitter.)
      Are you going to the "tweetup" tonight?
      Search for TweetUp by hashtag on
      http://www.whatthehashtaghttp://www.search.twitter.com
    • 42. Defining Who To Follow
      Identify your target audiences and subgroups
      Think in terms of what associated groups are important to your audience that connect to (touch) your product or service
    • 43. Be Consistent
      • Spread your tweets out
      • 44. Do not send out multiple tweets at the same time
      Be Social
      • Give shout-outs, aka SO, using @name to those that retweet your content
      • 45. Follow back those that follow you (excluding bots, inappropriate followers)
      • 46. Follow others proactively
      • 47. SO to those that consistently post good content
      • 48. Report Spammers
      Hint: It is called social media not “shouting” media
      Tweeting Etiquette
    • 49. Tweeting Guidelines
      Target Your Content
      • Track & retweet influential follower’s content
      • 50. Use http://search.twitter.com to track keyword conversations
      • 51. Use #hashtags to start & follow topical conversation streams
      Show personality…especially with your brands
      • Think of your tweets as headlines
      • 52. Think of your tweets as short bursts of a relevant thought
    • A Little Reminder…
      Keep your objectives in the forefront but…
      Focus on the interests of your target audiences and subgroups.
      Then create tweets and retweet content that will engage and generate interaction.
      Its about them
    • 53. What Are Twitter Lists? Why Are They Valuable?
      Twitter lists are viewedby everyone following you http://twitter.com/berniebay/lists/memberships
      • Organize groups and followers
      • 54. Manage influential followers
      • 55. Follow back those that have listed you
      • 56. Universal search value
      • 57. Use private lists for reputation management
      • 58. Good chi
      • 59. Bad chi
    • Listorioushttp://www.listorious.com
      Anything Twitter can do - an app can help Twitter do better…Listorious is a good example:
      Is a people search tool
      Helps you get found
      Allows you to tag your lists
      Helps you find influencers within your target groups
      Logon to http://www.listorious.com
      Add yourself
      Add your top 6 best keywords
    • 60. Finding Followers
      Select “influencer’s” followers and follow them
    • 61. Finding Followers
      Twitter helps you find followers
    • 62. Followers
      Following
      Keep Your Following Ratio Balanced
      Follow people whose lifestyle and interests may find your brand, products and tweets interesting enough to:
      Follow you back
      May retweet your content to their followers
      Might wish to engage in conversation
      • This will increase the amount of people that may see your tweets
      • 63. As you reach the 2000 followers mark, you should have a ratio of 110% or less
    • Set up RSS Tweets for Keywords
    • 64. Automate Tweets from Blog Content
      Advantage:
      Automates blog content feed to Twitter
      Caution:
      Don’t rely on it to tweet
      No opportunity to edit tweet
    • 65. How to Set Up Twitter RSS Feed
      3. Add to Google Homepage
      1. Click on RSS feed in Twitter
      4. In iGoogle, click on home arrow, click add a tab
      2. Click on subscribe now
    • 66. Twitter Can and Cannot Do
      Can DM in real time
      Cannot schedule a DM tweet to send later
    • 67. Twitter Can and Cannot Do
      Can scroll endlessly for both followers and those following you
    • 68. Twitter Can and Cannot Do
      • Can view lists - view tweets from those lists, can reply and retweet
    • Twitter Can and Cannot Do
      Settings Tab
      Can adjust or change Twitter settings
      Can search for people
    • 69. Twitter Can and Cannot Do
      http://search.twitter.com
      Can search by #hashtags and keywords to find relevant tweets and twitterers to follow
    • 70. Summary
      “Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results.”
      Remember to:
      Define your goals
      Define and follow your target audience
      Tweet consistently everyday
      Engage your audience proactively and reactively
      Share content links
      Follow people back (unless their tweets are inappropriate)
      Retweet great content from influencers you wish to engage
      Be human!
      Consistently manage your lists and followers
      Always be interesting
      engage
      following
      content
      conversation
      twitter
      tweet
      connect
      user
      reach
      coupons
      followers
      news
      retweet
    • 71. Using Twitter Productively
      3rd Party Management Tools
      • Save Time
      • 72. Improve Efficiency
      • 73. Better Engagement
      • 74. High-quality followers
      52
    • 75. Isn’t Twitter Enough?
      Think of Twitter as the motor in your car
      Apps* are the automatic transmission, power steering, etc.
      Apps improve your ability to get where you are going with Twitter
      *Apps – 3rd party applications
    • 76. HootSuite
      HootSuite easy-to-follow tutorials:
      Library
      http://blog.hootsuite.com/library/
      • Webinars
      http://blog.hootsuite.com/webinars/
      • Under the Hood
      http://hootsuite.com/about
      • FAQ
      http://help.hootsuite.com/forums/81675-faqs
    • 77. With HootSuite…you can
      Follow Streams
      Manage People
      Study Stats
      Manage Settings/Assignments
      Login http://hootsuite.com
      Click on confirmation email
    • 78. Or…TweetDeck
    • 79. HootSuite or TweetDeck or Both?
      Both offer:
      Multiple Account monitoring and tweeting
      Scheduled Tweets
      Tweet and upload pictures or images to Twitter
      Allow respond, follow, view profile, add to list
      Keyword and hashtag search
      Create custom columns
      Social network integration, i.e., Facebook, LinkedIn
      HootSuite
      Browser based
      Can schedule tweets
      Can save drafts
      Follow and unfollow management
      List directory
      Statistics per tweet & link
      Collaborative tweeting and assignments
      TweetDeck
      Desktop application (Adobe Air)
      New tweet notification
      Can email tweets
      Customizable settings
      Search and List Directory on website
      Can schedule tweets
      Tweet management filters
      Translate Tweets
    • 80. Advanced Tweeting with SocialOomph
      Page 58
      http://www.socialoomph.com is a fee-based multiple Twitter management software platform with automation tools and tracking analytics.
      Professional version offers:
      Recurring updates
      Filters on most automation features
      Schedule & Publish Blog Posts and Pages
      Find Quality Friends to Follow Using Keywords
      Private Tweet Viewing/Grouping Channels
      Discover Which Followers Have The Most Clout
      Manage Many Accounts with TweetCOCKPIT
      Much more
    • 81. Key Feature: Recurring Tweets
      Create rotating tweets that expands opportunity for your content to be found
      Create shortened URL
      Enclose with brackets
      { tweet 1 http;//shortURL | tweet 2 http;//shortURL | tweet 3 }
      3. Schedule 1st tweet followed by “|”
      4. Schedule 2nd tweet followed by “|”
      5. And so on… close with “}”
    • 82. Enterprise Level Tweeting
      Standard
      Basic set of features. Best for individuals and organizations that manage only a few Twitter accounts by only a couple of team members.
      Enterprise
      • Supports Twitter & Facebook
      • 83. Unlimited users
      • 84. Advanced workflow, analytics
      • 85. Conversation history
    • Best Practice Stuff To Remember
      Establish a pattern of consistency in your tweeting strategy
      Keep your “it is all about them” hat on when tweeting
      RT other people’s stuff
      Maintain and update lists
      Follow social marketing best practices
      Follow those that follow you but maintain balanced follower to following ratios – recommend 1.25 to 1 or less
      Engage: Proactively and in response to RTs (retweets) and SOs (Shout Outs)
      Tweet consistently and set up a good maintenance schedule
      Measure which content resonates best with your target groups
    • 86. Finding Time for Twitter
      Create a Twitter team and share tweeting engagement
      Schedule not less than 5 tweets per day
      Find daily activities that do not generate results and replace them
      Use 3rd party apps to increase quality and efficiency
    • 87. Sue
      Atlanta, GA
      Getting the Most Out of Twitter
      • Guidelines on Who To Follow
      • 88. Guidelines on Who NOT to Follow
      • 89. Keep Your Ratio Low
      • 90. Follow Back
      • 91. Follow Others
      • 92. Managing Your Following List
      • 93. Other 3rd Party Apps
      1. Bookmarking Profiles
      63
    • 94. Guidelines on Who to Follow
      Influential Tweeters
      A verified account TrueTwit profile that who you are following is who they say they are.
      Low ratio of followers to following
      Tweets are relevant to followers
      Profile has picture or avatar
      Provides name, website and bio
      Note: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
    • 95. Guidelines on Who Not to Follow
      No photo or image
      Does not follow back
      Large number of tweets
      Tweets multiple tweets at one time
      No website or bio
      Tweets rarely
      Exception: News portals with quality content
    • 96. So How Do You Know Who Is Influential?
      http://tweetreach.com/
      http://www.mrtweet.com
      http://www.klout.com
      http://twittergrader.com/
    • 97. HubSpot’s Twitter Grader
      Score includes
      Grade
      Rank
      Tag cloud
      History
      Follower graph
      Follower comparison
    • 98. Be personable…even as a brand
      Follow back those that follow you
      Manually respond to emails from Twitter
      Use the follow back feature in Twitter management software such as HootSuite and TweetDeck
      Use the automated feature in SocialOomph and other apps with filter options
      Use the people management tool in HootSuite
      Be human!
    • 99.
      • Follow back mentions from SO’s and RTs
      • 100. In HootSuite / TweetDeck set up “specific keywords” column
      • 101. Follow people who have listed you
      • 102. Follow the followers of influential people that you follow or follow you
      • 103. Use 3rd party apps to find relevant followers
      Grow Your Followers
    • 104. Finding Influencers with WeFollow
    • 105. Using Twellow to Find Communities
      Search
      Suggested Users
      Manage Follow / Unfollow
    • 106. Unfollow using http://manageflitter.com
      • Use weekly to:
      Unfollow Twitterers that have not tweeted in a month
      Unfollow Twitterers that have not followed you back within a few days or weeks
    • 107. Integrating Twitter into Your Marketing Strategy
      http://www.twitterbuttons.com/
      http://www.twitip.com
      http://www.freetwitterbuttons.org/
      http://tweetmeme.com/about/retweet_button
      Email signature “Follow us on Twitter”
      On your website, blog email, newsletter
      Direct mail & media campaigns
      Other social networks e.g. LinkedIn, Facebook, Myspace
      Point your audience to your Twitter profile in your off-line and on-line marketing activities
    • 108. Measuring Results
      74
    • 118. Measure – Review - Revise
      Social Media Strategies are long term – not short
      Use metrics for
      Understanding target audiences
      Building better relationships
      Understanding behaviors
      Refining targeting
      Understanding results
      Refining processes
      Improving relationships
      Refining content
      Measuring results is constantly changing with more tools available…day by day
    • 119. Google Analytics
      Google can help you understand traffic that Twitter is driving to your website or blog
      (Some 3rd party apps are co-mingled within direct traffic results)
      Can set alerts to specific URLs, landing pages, campaigns
      Can export data to create client specific reports
    • 120. Twitalyzer – Free and Fee Based
      Value:
      Provides metrics to refine your Twitter methods
      Measure the influence of specific Tweeters
    • 121. Twitter Analyzer
      Much like Twitalyzer
      Matter of preference
      Does not provide the scoring
    • 122. Klout
      Dynamic Analysis:
      Reach
      Demand
      Engagement
      Velocity
      Activity
    • 123. SocialOomph Stats
      Twitter click traffic across all Twitter profile streams
      Twitter click details - exportable
    • 124. Unilyzer
      Unilyzer.com
      Relationship metrics
      Fee based
    • 125. A few of the 70,000+ 3rd Party Apps for Twitter
      Free
      HootSuitehttp://www.HootSuite.com
      TweetDeckhttp://www.tweetdeck.com
      TweeSpeedhttp://www.tweespeed.com
      TweetMeMEhttp://www.tweetmeme.com
      MrTweethttp://mrtweet.net
      Twitter Grader http://twitter.grader.com
      Nutshell Mail http://nutshellmail.com
      Twitpichttp://twitpic.com
      Twitvidhttp://www.twitvid.com
      Tweetsharehttp://www.tweetshare.com
      TweetMixxhttp://www.tweetmixx.com
      TweetBeephttp://tweetbeep.com
      TweetReachhttp://www.tweetreach.com
      ManageFlitterhttp://www.manageflitter.com
      TwitterAnalyzerhttp://www.twitteranalyzer.com
      Klouthttp://www.klout.com
      Twitalyzerhttp://www.twitalyzer.com
      Listorioushttp://www.listorious.com
      Whatthehashtaghttp://whatthehashtag.com
      Free Basic or Premium (fee based)
      • BudUrlhttp://www.bud.url
      • 126. SocialOomphhttp://www.socialoomph.com
      • 127. Unilyzerhttp://www.unilyzer.com
      • 128. Radian6 http://www.radian6.com/
      • 129. ObjectiveMarketerhttp://objectivemarketer.com/
      Mac
      Mobile
      • Tweetie (iPhone_
      • 132. TweetDeck (iPhoneiPad)
      • 133. Twitterberry (Blackberry)
      • 134. TinyTwitter (Blackberry)
      • 135. HootSuite (iPhone, Android)
      Widgets
      • http://twitter.com/goodies/widget_profile
      • 136. http://twitter.com/goodies/widget_search
      • 137. http://deanjrobinson.com/projects/twitt-twoo/
      • 138. http://tweetmeme.com/about/retweet_button
      • 139. http://www.twitterbuttons.com/
      • 140. http://www.twitip.com
      • 141. http://www.freetwitterbuttons.org/
    • Marketing with Twitter
      83
    • 142. Social Media as a Business Strategy
      From The SocialCustomer White Paper
      Management buy-in is a must
      Integrate social channels with traditional service and marketing processes
      Identify the social channels that your customers engage in.
      Engage with social customers in multiple channels if necessary.
      Customer support staff should take time to engage with customers on social channels.
    • 143. Continued…
      From The SocialCustomer White Paper
      More interactions generate a higher positive impact with social customers
      Companies that have a longer history of engaging customers on social channels from a service perspective experience a more positive impact on their service goals
      Facebook and Twitter ranked similarly for effective engagement overall
    • 144. Twitter for Business
      http://business.twitter.com/
    • 145. 33% of Fortune 100 on Twitter60% of the Top 10
    • 146. Real-time Interfacing Builds Trust
      People trust more those companies who use microblogging websites like Twitter to provide real-time responses.
      75% polled say they view companies who microblog sending frequent messages on sites like Twitter or updating their status on social networks like Facebook as more trustworthy than those who don’t.
      Note: 76 percent said they were less likely to trust information from a blogger getting free samples from companies they write about.
      Survey by Fleishman-Hillard with Research by Harris Interactive
    • 147. http://twitter.com/Ford
    • 148. http://www.thefordstory.com/ford-social-networks/?tab=twitter
    • 149. http://twitter.com/NewYorker
    • 150. http://twitter.com/washingtonpost
    • 151. http://twitter.com/NYTimes
    • 152. Twitter Forcing Change in Media Culture
    • 153. Twitter Redefining Customer Service
    • 154. Twitter Redefining Customer Service
    • 155. Twitter Redefining Customer Service
    • 156. http://twitter.com/twelpforce
      http://twitter.com/bestbuy
    • 157. Online Sales from Dell
    • 158. How Does a New Domain Build Website Traffic?
      3 week old domain
      1/3rd of traffic driven by social networking
    • 159. Etsy – Just Wanted to Have Fun
      Alert followers to particularly creative products from Etsy sellers
      Share valuable tips & tricks
      Provide information about upcoming events and promotions on the site.
      Share information from individual Etsy sellers (via “retweets”)
      • Monitor and respond to Etsy-related questions and concerns that users express via Twitter
      • 160. Garner feedback and ideas instantaneously, effectively creating focus groups from the @Etsy followers.
      • 161. Discover users’ favorite Etsy items, design blogs, and projects
      • 162. Tool for impromptu surveys and feedback
    • http://twitter.com/etsy
    • 163. Tweet With Human Engagement
    • 164. http://twitter.com/#!/macysinc
    • 165. http://twitter.com/#!/bobevansfarms
    • 166. http://twitter.com/#!/amazon
    • 167. http://twitter.com/hubspot
    • 168. HubSpot Employees Are Active on Twitter
      http://twitter.com/mvolpe
      http://twitter.com/bhalligan
      http://twitter.com/dharmesh
      108
    • 169. Promote Business through Building Relationships
      Teusner Winery
      Used Twitter search to find related keywords
      Keeps tweets relaxed and stays away from selling
      Customer-to-customer conversations, not just customer-to-you
      Use conversations to learn what customers like
      Twitter 101 Case Study
    • 170. http://twitter.com/Teusnerwine
    • 171. Launch New Business through TwitterFacebook, & Blog
    • 172. Twitter as A Cultural Catalyst
    • 173. http://twitter.com/comcastcares
    • 174. http://twitter.com/#!/calparks
    • 175. City of Philadelphiahttp://twitter.com/#!/PhiladelphiaGov
      Tweets frequently/daily
      Shares pertinent info
    • 176. GM Twitter: ID Staff Behind Tweets
    • 177. http://twitter.com/jetblue
    • 178. http://twitter.com/starbucks
    • 179. http://twitter.com/#!/QuakerOats
    • 180. Twitter Apps
    • 181. http://twitter.com/twtapps
    • 182. Coupon Tweet
    • 183. Integrate Twitter Into Your Contests, Giveways and Coupon On/Off-Line Marketing Plans
      Giveaway
      Give away something in return for your visitors to take action
      Use 3rd party platforms:
      http://twiveaway.com/
      http://tweetaways.com/
    • 184. Promoted Tweets (Jan 2011 launch)
    • 185. Promoted Tweets
      Papa Johns tweet stays at top as tweets below update.
    • 186. Other Twitter Strategies
      126
    • 187. 127
      Thought Leaders
    • 188. http://twitter.com/chrisbrogan
      128
    • 189. http://twitter.com/mashable
    • 190. http://twitter.com/#!/scottmonty
    • 191. 131
      Community Syndicators
    • 192. http://twitter.com/#!/smhcs
    • 193. http://twitter.com/#!/explorechicago
    • 194. 134
    • 195. 135
      Content Sharers
    • 196. http://twitter.com/RichardBejah
      136
    • 197. http://twitter.com/andersoncooper
    • 198. http://twitter.com/chicagotribune
    • 199. 139
      Branding
    • 200. http://twitter.com/radian6
      140
    • 201. http://twitter.com/#!/avaya
    • 202. http://twitter.com/nfl
    • 203. 143
      Conversationalists
    • 204. http://www.twitter.com/guykawasaki
    • 205. http://twitter.com/Scobleizer
    • 206. http://twitter.com/TheEllenShow
    • 207. Summary
      “Your Twitter strategy should be a component of your overall social communication and engagement strategy.”
      Remember to:
      Define your goals
      Define and follow your target audience
      Tweet consistently everyday
      Create a Twitter team if possible
      Use Twitter management tools
      Engage your audience proactively and reactively
      Share content links
      Offer Twitter-only specials (if applicable)
      Follow people back (unless their tweets are inappropriate)
      Retweet great content from influencers you wish to engage
      Consistently manage your lists and followers
      Always be interesting
    • 208. Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
      Read more…
      Amazon
      Websites: http://www.findandconvert.com
      http://www.bernieborges.com
      Blog: http://www.findandconvert.com/blog
      Twitter: http://twitter.com/berniebay
      LinkedIn: http://www.linkedin.com/in/bernieborges
      Facebook: http://www.facebook.com/bernie.borges
      Facebook Fan Page: http://www.facebook.com/findandconvert