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AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
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AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
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AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
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AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
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AMA Twitter for Marketers 3-2-2011

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Twitter for Marketers, AMA workshop, March 2, 2011, Philadelphia. Delivered by Bernie Borges.

Twitter for Marketers, AMA workshop, March 2, 2011, Philadelphia. Delivered by Bernie Borges.

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  • Social media has become a very good vehicle for marketing
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  • LogInsTweeSpeed noneTwitter FindandConvert amanda4688HootsuiteFindandConvert amanda4688TweetDeckSocialOomphFindandConvert amanda4688Klout: FindandConvert FnCrocks10WhatthehashtagFindandconvert amanda4688TwitpicFindandConvert amanda4688 Listorious Login via TwitterTweetReach no loginHubspot Twitter Grader no loginMrTweetfindandconvert amanda4688Kloutsingin thru TwitterTwellowfindandconvert FnCrocks10ManagerFlitter login with TwitterTwitalyzer USE ANY TWITTER USERNAMETwitter Analyzer usernameUnilyzer Oragenics Socialmedia09
  • Insert into twitter
  • ·      
  • http://weblogs.hitwise.com/us-heather-hopkins/2010/03/twitter_and_news_and_media_web.html Could it be because news sources do not follow back like other info sources?
  • Content of TweetsPointless babble – 41% Conversational – 38% Pass-along value – 9% Self-promotion – 6% Spam – 4% News – 4%
  • It is important to know and understand what you want to accomplish in using Twitter:Reach more people with similar interests?Expand brand awareness?Promote your brand and services?Connect with your target audiences?Build relationships?Build trust and authority?
  • Note change facebook after tweaks
  • http://www.twitter.com/berniebay
  • http://www.twitter.com
  • Location?By turning on this feature, you can include location information like neighborhood, town, or exact point when you tweetProtect my Tweets?Do not use if your objective is branding
  • Managing connections add slide
  • http://www.twitpic.com
  • http://whatthehashtag.com http://search.twitter.com
  • http://search.twitter.com
  • So be careful in choosing names for your listsTwitter lists are viewed by everyone following you so be careful how you identify your lists.Use Twitter lists to track influential followersMaximum on any list is 500 friends (following)Avoid words such as competitor, etcCheck the lists you are on and be sure to follow back those that have listed you
  • http://www.listorious.comWhat is itHow do you useBuild list find lists find peopleCan you add people to list?
  • http:www.hootsuite.com loginFollow StreamsManage tweets and view specific criteria in multiple columnsManage PeopleManage lists, followers and friends by profileStudy StatsView up to 30-days geographical summary statsIndividual tweet statsManage Settings & AssignmentsManage social networks, invite team members for profile accessAssign dutiesLogin http://hootsuite.comClick on confirmation email
  • http:www.tweetdeck.com
  • http://www.socialoomph.com
  • http://www.socialoomph.com/tweets/add/?account=select
  • http://www.socialoomph.com/tweets/add/?account=select
  • http://truetwit.com/Influential TweetersA verified account TrueTwit profile that who you are following is who they say they are.Low ratio of followers to followingThey are social and are following best practicesTweets are relevant to followersProfile has picture or avatarProvides name, website and bioNote: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
  • Large number of tweetsOften signifies bot
  • http://tweetreach.comhttp://twitter.grader.comhttp://www.mrtweet.comhttp://www.klout.comhttp://www.socialoomph.com
  • http://twitter.grader.com
  • http://hootsuite.com/http://www.socialoomph.com/friendfinderconfig
  • http://wefollow.com/city/new_york_nyhttp://wefollow.com/top
  • http:www.twellow.comChoose 10 categories that fit your profileYou will be found by others searching the categories.Search and follow people via geo target, categories, or keyword search.
  • http://manaBegin at last page (oldest) Review list and select those to deletegeflitter.com
  • Tweetmeme has code for web, email, RSS and word plug-inDiscuss Pros and Cons of integrating Tweets into other social networks
  • http://www.google.com/
  • http://www.twitalyzer.com/ Free and fee
  • http://www.twitteranalyzer.com/Free and fee Offer featured user
  • http://klout.com/
  • http://www.unilyzer.com/http://guest.kontagent.com/dashboard/dashboard/
  • White Paper http://thesocialcustomer.com/sites/default/docs/TSC-76KvzawuvVcXnLoCUUlk/TSC_Whitepaper_v10_083110.pdf
  • Imagine the following Walmart would have if they joined in
  • Imagine the following Walmart would have if they joined in
  • Less social media friendly news outlet
  • Engagement strategyWebsite offers Facebook connection which takes you to landing page to share NY times with friends
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Brian Roberts, CEO of comCast stated at Web 2.0 Summit “It has changed the culture of our company,”Frank Eliason, head of comcastCares has 11 people focused on solving CustServ comments across Twitter
  • Egads to social connections on website 
  • http://business.twitter.com/twitter101/case_jetblue
  • Twitter sponsored tweetsStarbuck’s and Best Buy part of Twitter’s Sponsored Tweets launched in April
  • http://www.mytrainerbob.com/ http://klout.com/quakeroats
  • http://twiveaway.com/http://tweetaways.com/
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • http://twitter.com/chrisbroganhttp://www.chrisbrogan.com/http://newmarketinglabs.comhttp://twitter.com/chrisbrogan/lists/membershipshttp://klout.com/profile/stats/chrisbrogan/Social media guru, communications and emerging technology consultant, speaker and author
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • http://twitter.com/RichardBejahhttp://richardbejah.com/http://bejah.isofa.tv/http://twitter.com/RichardBejah/lists/membershipshttp://klout.com/profile/stats/RichardBejah/Financial planner, entrepreneur, philanthropist, innovator, social media extraordinaire.Engages with followersShares great contentDoesn’t “shout” his business model but draws interest by delivering great content to his audience
  • http://twitter.com/chicagotribuneWhat is odd about this profile?http://www.chicagotribune.comTwitter profile since Nov 2008Also on FoursquareChicago Tribune – leading industry newspaper
  • 37 signals check out
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • It is not about the number of followers
  • http://www.amazon.com/exec/obidos/ASIN/1604942886http://www.wheatmark.com/merchant2/merchant.mvc?Screen=PROD&Store_Code=BS&Product_Code=9781604942880
  • Transcript

    • 1. Twitter for Marketers<br />1<br />Presented by:<br />Bernie Borges<br />March 2, 2011<br />Philadelphia<br />
    • 2. Before You Begin Your Twitter Marketing<br /><ul><li>Begin by defining your objectives
    • 3. Learn how to completely set up and brand your profile
    • 4. Tips and helpful links to personalize your Twitter background
    • 5. Understand content and brand strategies
    • 6. Learn tweeting etiquette and best practices
    • 7. Understand what Twitter can and cannot do</li></li></ul><li>Expectations<br />Learn what is Twitter and why it is so popular<br />Design and launch a Twitter profile<br />Learn how to develop a profitable content strategy on Twitter<br />Twitter etiquette, rules of engagement and community-building “best practices” that increase engagement and relationships that spread your great content and messaging across the web<br />Use Twitter for corporate branding, sales development and customer service<br />Tools and techniques to expand, manage and measure your branding efforts through Twitter<br />Integrating Twitter into other social networks e.g. Facebook, LinkedIn<br />Join and follow Twitter conversations, respond appropriately to comments and how to use Twitter while attending an event or conference<br />Integrate Twitter into all other aspects of your marketing strategies<br />
    • 8. Agenda<br />This Morning<br />This Afternoon<br />A Twittle Thought<br />Getting Started…<br />Twitter Basics<br />Management Tools for the Twittersphere<br />Getting the Most Out of Twitter<br />Measuring Results<br />Marketing with Twitter<br />In the Trenches<br />
    • 9. What the Heck is Twitter!?<br />Develop a Twitter Habit<br />What Is Twitter?<br />Before You Begin<br />Setting and Measuring Goals<br />5<br />
    • 10. Twitter Facts<br />
    • 11. Twitter Business Best Practices<br />http://business.twitter.com/basics/best-practices<br />
    • 12. Google Indexes Real Time Tweets<br />
    • 13. Twitter Is An Information and News and Media Websites<br />But people are bypassing News and Media websites<br />60% going directly to social networking and entertainment sites instead<br />
    • 14. Develop a Twitter Habit<br />Commit to a “social networking” mindset<br />Commit to a “content marketing” mindset<br />Develop the habit of “Tweeting” daily<br />Use Twitter as a tool to engage with people and other brands<br />Use Twitter as a tool to build your personal and company brand<br />
    • 15. What Is Twitter?<br />Twitter is a social networking and micro-blogging service that allows you to efficiently share ideas, thoughts and content in 140 characters or less<br />1 of 50 most popular websites on the web<br />Twitter is about<br />Spreading content<br />Making connections<br />Building relationships<br />Expanding brand<br />The result can be<br />Driving traffic<br />Increasing leads<br />Improving customer service<br />Generating revenue<br />
    • 16. Before You Begin…What Are Your Objectives?<br />Define your mission<br />What do you want to accomplish?<br />Who are your target audiences and subgroups?<br />How well do you know them?<br />What is important to them?<br />Connect what you want to accomplish with what is important to your audience<br />
    • 17. Setting and Measuring Goals*<br />*Source: Facebook Marketing an Hour a Day.<br />Goals<br />Metrics<br />Example<br />13<br />
    • 18. Create and brand your Profile<br />What’s a Profile?<br />Creating Your Settings<br />Account<br />Password<br />Mobile<br />Notices<br />Profile<br />Design<br />Connections<br />Twitter Terminology<br />14<br />
    • 19. http://www.twitter.com/berniebay<br />
    • 20. Setting Up a Profilehttp://www.twitter.com/<br />Email addresses must be different if you are setting up a personal and business profile.<br />Tip: Create a specific Gmail account for your Twitter profile to avoid clogging up your email.<br />
    • 21. Settings Accounthttp://www.twitter.com/youraccount <br />Fill in the basics<br />Add location<br />Protect my tweets<br />Password<br />Use to change password<br />
    • 22. Settings Mobile http://www.twitter.com/youraccount <br />Optionally add your mobile number to start mobile (text) verification process<br />
    • 23. SettingsNotices<br />Unless you choose a 3rd party app that offers auto-follow feature – you will need to receive emails when someone chooses to follow you to accept.<br />
    • 24. Settings Noticeshttp://www.twitter.com/youraccount <br />Unless you choose a 3rd party app that offers auto-follow feature – you will need to receive emails when someone chooses to follow you and either accept/not accept<br />
    • 25. SettingsProfile<br />Page 21<br />Tip: Keep image less than 72k<br />Be sure to add a URL<br />Can be your website<br />Can be your blog<br />Can be Facebook or LinkedIn profile<br />Bio<br />160 characters<br />Use keywords for SEO value<br />Make it interesting<br />
    • 26. Settings Profilehttp://www.twitter.com/youraccount <br />Tip: Keep image less than 72k<br />Be sure to add a URL<br />Can be your website<br />Can be your blog<br />Can be Facebook or LinkedIn profile<br />Bio<br />160 characters<br />Use keywords for SEO value<br />Make it interesting<br />
    • 27. Settings Designhttp://www.twitter.com/youraccount <br />Customize your background to reflect your personality or brand<br />Select Change background image<br />Can upload any image<br />Max 800k<br />1600px wide X 1200px tall<br />Change design colors<br />Can customize your colors<br />More options<br />http://www.colourlovers.com/themeleon/twitter<br />
    • 28. Settings…Designhttp://www.twitter.com/youraccount <br />A few more background options:<br />http://tweetstyle.com/<br />http://www.mytweetspace.com/<br />http://freetwitterdesigner.com/<br />http://www.twitbacks.com/<br />http://peekr.net/<br />
    • 29. Settingshttp://www.twitter.com/youraccount <br />Listing of 3rd party apps that you have given permission to connect to your Twitter profile<br />Some 3rd party apps allow you to use different password<br />Keep a list<br />Toggle revoke access<br />Remove access<br />More Help<br />http://support.twitter.com/groups/31-twitter-basics<br />
    • 30. Common Twitter Shortcuts<br />@username – Sends reply to individual, but in public timeline<br />dusername – Sends private, direct message to individual<br />RT = Retweet – Forwarding someone else’s tweet<br /># (hashtag) – Used with a keyword/topic to create streams (#AMAtweet)<br />Twitter Stream – Use of a specific hashtag, e.g. #FF (follow Friday) to follow a particular conversation<br />SO – Shout Out – Using @username to thank, call attention to, etc<br />
    • 31. Tweet With a Strategy<br />Content Strategy<br />Brand Strategy<br />Shortened URLs<br />Defining Who To Follow<br />Tweeting Etiquette<br />Twitter Lists<br />Determining Followers<br />A Few Things Twitter Can and Cannot Do<br />27<br />
    • 32. Align your business objectives with your audience’s interests and needs <br />Then develop content that addresses “them” not “you”<br />Share your content using shortened URLs e.g. bit.ly, ow.ly<br /><ul><li>Blog posts
    • 33. White papers
    • 34. Pictures</li></ul>http://www.twitpic.com or 3rd party apps like HootSuite or TweetDeck<br /><ul><li>Videos – YouTube</li></ul>Share other people’s content<br /><ul><li>Blogs, articles, pictures, videos</li></ul>Retweet other people’s content<br />Develop Your Content Strategy<br />
    • 35. THEN Develop Your Brand Strategy<br />It’s social media…not shouting media<br /><ul><li>Listen to your audience and learn
    • 36. Create tweets that are interesting to “them”
    • 37. More informational than advertorial
    • 38. Build trust and authority that will help you achieve your business goals
    • 39. Deliver content around the 3 E’s (educate, enlighten, entertain)</li></li></ul><li>Shortened URLshttp://en.wikipedia.org/wiki/URL_shortening<br />Use URL shorteners to condense your links <br />Http://bit.ly/http://tiny.cc/http://budurl.com/and more<br /><ul><li>Most 3rd apps like HootSuite, TweetDeck, SocialOomphor Twitter browser apps provide URL shorteners</li></li></ul><li>What Is a Twitter Stream?<br />A stream of conversations filtered according to your criteria<br />Keywords – <br />e.g. “social media”, “job search”, “running shoes”<br />Any topic you wish to follow – <br />e.g. “2010 election”, “world series”, “liquid sealants”<br />Names, brands – <br />e.g. “Oprah Winfrey”, “iPhone”, “Steve Jobs”, “Starbucks”<br />Twitter stream example– <br />#bls<br />http://whatthetrend.com/<br />TweetUp<br />A pre-defined time to tweet about a specific topic or event<br />
    • 40. Hashtag(s)<br />Use a “#” hashtag to identify streams of conversations based on an event, topic or person<br />http://search.twitter.com <br />What the Hashtag<br />http://whatthehashtag.com/Main_Page<br />http://wthashtag.com/Category:Acronyms<br />
    • 41. Join Our Tweet-Up #- - - -http://search.twitter.com/<br />Urban Dictionary:<br />An organized or impromptu gathering of people that use Twitter. (A meet up of people that &apos;tweet&apos; using Twitter.)<br />Are you going to the &quot;tweetup&quot; tonight?<br />Search for TweetUp by hashtag on <br />http://www.whatthehashtaghttp://www.search.twitter.com<br />
    • 42. Defining Who To Follow<br />Identify your target audiences and subgroups<br />Think in terms of what associated groups are important to your audience that connect to (touch) your product or service<br />
    • 43. Be Consistent <br /><ul><li>Spread your tweets out
    • 44. Do not send out multiple tweets at the same time</li></ul>Be Social<br /><ul><li>Give shout-outs, aka SO, using @name to those that retweet your content
    • 45. Follow back those that follow you (excluding bots, inappropriate followers)
    • 46. Follow others proactively
    • 47. SO to those that consistently post good content
    • 48. Report Spammers</li></ul>Hint: It is called social media not “shouting” media<br />Tweeting Etiquette<br />
    • 49. Tweeting Guidelines<br />Target Your Content<br /><ul><li>Track &amp; retweet influential follower’s content
    • 50. Use http://search.twitter.com to track keyword conversations
    • 51. Use #hashtags to start &amp; follow topical conversation streams</li></ul>Show personality…especially with your brands<br /><ul><li>Think of your tweets as headlines
    • 52. Think of your tweets as short bursts of a relevant thought</li></li></ul><li>A Little Reminder…<br />Keep your objectives in the forefront but…<br />Focus on the interests of your target audiences and subgroups. <br />Then create tweets and retweet content that will engage and generate interaction.<br />Its about them<br />
    • 53. What Are Twitter Lists? Why Are They Valuable?<br />Twitter lists are viewedby everyone following you http://twitter.com/berniebay/lists/memberships<br /><ul><li>Organize groups and followers
    • 54. Manage influential followers
    • 55. Follow back those that have listed you
    • 56. Universal search value
    • 57. Use private lists for reputation management
    • 58. Good chi
    • 59. Bad chi</li></li></ul><li>Listorioushttp://www.listorious.com<br />Anything Twitter can do - an app can help Twitter do better…Listorious is a good example:<br />Is a people search tool<br />Helps you get found<br />Allows you to tag your lists<br />Helps you find influencers within your target groups<br />Logon to http://www.listorious.com<br />Add yourself<br />Add your top 6 best keywords<br />
    • 60. Finding Followers<br />Select “influencer’s” followers and follow them<br />
    • 61. Finding Followers<br />Twitter helps you find followers<br />
    • 62. Followers<br />Following<br />Keep Your Following Ratio Balanced<br />Follow people whose lifestyle and interests may find your brand, products and tweets interesting enough to:<br />Follow you back<br />May retweet your content to their followers<br />Might wish to engage in conversation<br /><ul><li>This will increase the amount of people that may see your tweets
    • 63. As you reach the 2000 followers mark, you should have a ratio of 110% or less</li></li></ul><li>Set up RSS Tweets for Keywords<br />
    • 64. Automate Tweets from Blog Content<br />Advantage:<br />Automates blog content feed to Twitter<br />Caution:<br />Don’t rely on it to tweet<br />No opportunity to edit tweet<br />
    • 65. How to Set Up Twitter RSS Feed<br />3. Add to Google Homepage<br />1. Click on RSS feed in Twitter<br />4. In iGoogle, click on home arrow, click add a tab<br />2. Click on subscribe now <br />
    • 66. Twitter Can and Cannot Do<br />Can DM in real time <br />Cannot schedule a DM tweet to send later<br />
    • 67. Twitter Can and Cannot Do<br />Can scroll endlessly for both followers and those following you <br />
    • 68. Twitter Can and Cannot Do<br /><ul><li>Can view lists - view tweets from those lists, can reply and retweet</li></li></ul><li>Twitter Can and Cannot Do<br />Settings Tab<br />Can adjust or change Twitter settings<br />Can search for people<br />
    • 69. Twitter Can and Cannot Do<br />http://search.twitter.com<br />Can search by #hashtags and keywords to find relevant tweets and twitterers to follow<br />
    • 70. Summary<br />“Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results.”<br />Remember to:<br />Define your goals<br />Define and follow your target audience<br />Tweet consistently everyday<br />Engage your audience proactively and reactively <br />Share content links<br />Follow people back (unless their tweets are inappropriate)<br />Retweet great content from influencers you wish to engage<br />Be human!<br />Consistently manage your lists and followers<br />Always be interesting<br />engage<br />following<br />content<br />conversation<br />twitter<br />tweet<br />connect<br />user<br />reach<br />coupons<br />followers<br />news<br />retweet<br />
    • 71. Using Twitter Productively<br />3rd Party Management Tools <br /><ul><li>Save Time
    • 72. Improve Efficiency
    • 73. Better Engagement
    • 74. High-quality followers </li></ul>52<br />
    • 75. Isn’t Twitter Enough?<br />Think of Twitter as the motor in your car<br />Apps* are the automatic transmission, power steering, etc.<br />Apps improve your ability to get where you are going with Twitter<br />*Apps – 3rd party applications<br />
    • 76. HootSuite<br />HootSuite easy-to-follow tutorials:<br />Library<br />http://blog.hootsuite.com/library/<br /><ul><li>Webinars</li></ul>http://blog.hootsuite.com/webinars/<br /><ul><li>Under the Hood</li></ul>http://hootsuite.com/about<br /><ul><li>FAQ</li></ul>http://help.hootsuite.com/forums/81675-faqs<br />
    • 77. With HootSuite…you can<br />Follow Streams<br />Manage People<br />Study Stats<br />Manage Settings/Assignments<br />Login http://hootsuite.com<br />Click on confirmation email<br />
    • 78. Or…TweetDeck<br />
    • 79. HootSuite or TweetDeck or Both?<br />Both offer:<br />Multiple Account monitoring and tweeting<br />Scheduled Tweets<br />Tweet and upload pictures or images to Twitter<br />Allow respond, follow, view profile, add to list<br />Keyword and hashtag search<br />Create custom columns<br />Social network integration, i.e., Facebook, LinkedIn<br />HootSuite<br />Browser based<br />Can schedule tweets<br />Can save drafts<br />Follow and unfollow management<br />List directory<br />Statistics per tweet &amp; link<br />Collaborative tweeting and assignments<br />TweetDeck<br />Desktop application (Adobe Air)<br />New tweet notification<br />Can email tweets<br />Customizable settings<br />Search and List Directory on website<br />Can schedule tweets<br />Tweet management filters<br />Translate Tweets<br />
    • 80. Advanced Tweeting with SocialOomph<br />Page 58<br />http://www.socialoomph.com is a fee-based multiple Twitter management software platform with automation tools and tracking analytics. <br />Professional version offers:<br />Recurring updates<br />Filters on most automation features<br />Schedule &amp; Publish Blog Posts and Pages <br />Find Quality Friends to Follow Using Keywords<br />Private Tweet Viewing/Grouping Channels <br />Discover Which Followers Have The Most Clout <br />Manage Many Accounts with TweetCOCKPIT <br />Much more<br />
    • 81. Key Feature: Recurring Tweets<br />Create rotating tweets that expands opportunity for your content to be found<br />Create shortened URL<br />Enclose with brackets<br />{ tweet 1 http;//shortURL | tweet 2 http;//shortURL | tweet 3 }<br />3. Schedule 1st tweet followed by “|”<br />4. Schedule 2nd tweet followed by “|”<br />5. And so on… close with “}”<br />
    • 82. Enterprise Level Tweeting<br />Standard<br />Basic set of features. Best for individuals and organizations that manage only a few Twitter accounts by only a couple of team members.<br />Enterprise<br /><ul><li>Supports Twitter &amp; Facebook
    • 83. Unlimited users
    • 84. Advanced workflow, analytics
    • 85. Conversation history</li></li></ul><li>Best Practice Stuff To Remember<br />Establish a pattern of consistency in your tweeting strategy <br />Keep your “it is all about them” hat on when tweeting<br />RT other people’s stuff<br />Maintain and update lists<br />Follow social marketing best practices<br />Follow those that follow you but maintain balanced follower to following ratios – recommend 1.25 to 1 or less<br />Engage: Proactively and in response to RTs (retweets) and SOs (Shout Outs)<br />Tweet consistently and set up a good maintenance schedule<br />Measure which content resonates best with your target groups<br />
    • 86. Finding Time for Twitter<br />Create a Twitter team and share tweeting engagement<br />Schedule not less than 5 tweets per day<br />Find daily activities that do not generate results and replace them<br />Use 3rd party apps to increase quality and efficiency<br />
    • 87. Sue<br />Atlanta, GA<br />Getting the Most Out of Twitter<br /><ul><li>Guidelines on Who To Follow
    • 88. Guidelines on Who NOT to Follow
    • 89. Keep Your Ratio Low
    • 90. Follow Back
    • 91. Follow Others
    • 92. Managing Your Following List
    • 93. Other 3rd Party Apps</li></ul>1. Bookmarking Profiles<br />63<br />
    • 94. Guidelines on Who to Follow<br />Influential Tweeters<br />A verified account TrueTwit profile that who you are following is who they say they are.<br />Low ratio of followers to following<br />Tweets are relevant to followers<br />Profile has picture or avatar<br />Provides name, website and bio<br />Note: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you<br />
    • 95. Guidelines on Who Not to Follow<br />No photo or image<br />Does not follow back<br />Large number of tweets<br />Tweets multiple tweets at one time<br />No website or bio<br />Tweets rarely<br />Exception: News portals with quality content<br />
    • 96. So How Do You Know Who Is Influential?<br />http://tweetreach.com/<br />http://www.mrtweet.com<br />http://www.klout.com<br />http://twittergrader.com/<br />
    • 97. HubSpot’s Twitter Grader<br />Score includes<br />Grade<br />Rank<br />Tag cloud<br />History<br />Follower graph<br />Follower comparison<br />
    • 98. Be personable…even as a brand<br />Follow back those that follow you <br />Manually respond to emails from Twitter<br />Use the follow back feature in Twitter management software such as HootSuite and TweetDeck<br />Use the automated feature in SocialOomph and other apps with filter options<br />Use the people management tool in HootSuite<br />Be human!<br />
    • 99. <ul><li>Follow back mentions from SO’s and RTs
    • 100. In HootSuite / TweetDeck set up “specific keywords” column
    • 101. Follow people who have listed you
    • 102. Follow the followers of influential people that you follow or follow you
    • 103. Use 3rd party apps to find relevant followers</li></ul>Grow Your Followers <br />
    • 104. Finding Influencers with WeFollow<br />
    • 105. Using Twellow to Find Communities<br />Search<br />Suggested Users<br />Manage Follow / Unfollow<br />
    • 106. Unfollow using http://manageflitter.com<br /><ul><li>Use weekly to:</li></ul>Unfollow Twitterers that have not tweeted in a month<br />Unfollow Twitterers that have not followed you back within a few days or weeks<br />
    • 107. Integrating Twitter into Your Marketing Strategy<br />http://www.twitterbuttons.com/<br />http://www.twitip.com<br />http://www.freetwitterbuttons.org/<br />http://tweetmeme.com/about/retweet_button<br />Email signature “Follow us on Twitter”<br />On your website, blog email, newsletter<br />Direct mail &amp; media campaigns<br />Other social networks e.g. LinkedIn, Facebook, Myspace<br />Point your audience to your Twitter profile in your off-line and on-line marketing activities<br />
    • 108. Measuring Results<br /><ul><li>Measure-Review-Revise
    • 109. Google Analytics
    • 110. Twitalyzer
    • 111. Twitter Analyzer
    • 112. Klout
    • 113. Twitter Grader
    • 114. Socialoomph
    • 115. Unilyzer
    • 116. And More Apps
    • 117. Finding Time for Twitter</li></ul>74<br />
    • 118. Measure – Review - Revise<br />Social Media Strategies are long term – not short<br />Use metrics for<br />Understanding target audiences<br />Building better relationships<br />Understanding behaviors<br />Refining targeting<br />Understanding results<br />Refining processes<br />Improving relationships<br />Refining content<br />Measuring results is constantly changing with more tools available…day by day<br />
    • 119. Google Analytics<br />Google can help you understand traffic that Twitter is driving to your website or blog<br />(Some 3rd party apps are co-mingled within direct traffic results)<br />Can set alerts to specific URLs, landing pages, campaigns<br />Can export data to create client specific reports<br />
    • 120. Twitalyzer – Free and Fee Based<br />Value: <br />Provides metrics to refine your Twitter methods <br />Measure the influence of specific Tweeters<br />
    • 121. Twitter Analyzer<br />Much like Twitalyzer<br />Matter of preference<br />Does not provide the scoring<br />
    • 122. Klout<br />Dynamic Analysis:<br />Reach<br />Demand<br />Engagement<br />Velocity<br />Activity<br />
    • 123. SocialOomph Stats<br />Twitter click traffic across all Twitter profile streams<br />Twitter click details - exportable<br />
    • 124. Unilyzer<br />Unilyzer.com <br />Relationship metrics <br />Fee based<br />
    • 125. A few of the 70,000+ 3rd Party Apps for Twitter<br />Free<br />HootSuitehttp://www.HootSuite.com<br />TweetDeckhttp://www.tweetdeck.com<br />TweeSpeedhttp://www.tweespeed.com<br />TweetMeMEhttp://www.tweetmeme.com<br />MrTweethttp://mrtweet.net<br />Twitter Grader http://twitter.grader.com<br />Nutshell Mail http://nutshellmail.com<br />Twitpichttp://twitpic.com<br />Twitvidhttp://www.twitvid.com<br />Tweetsharehttp://www.tweetshare.com<br />TweetMixxhttp://www.tweetmixx.com<br />TweetBeephttp://tweetbeep.com<br />TweetReachhttp://www.tweetreach.com<br />ManageFlitterhttp://www.manageflitter.com<br />TwitterAnalyzerhttp://www.twitteranalyzer.com<br />Klouthttp://www.klout.com<br />Twitalyzerhttp://www.twitalyzer.com<br />Listorioushttp://www.listorious.com<br />Whatthehashtaghttp://whatthehashtag.com<br />Free Basic or Premium (fee based)<br /><ul><li>BudUrlhttp://www.bud.url
    • 126. SocialOomphhttp://www.socialoomph.com
    • 127. Unilyzerhttp://www.unilyzer.com
    • 128. Radian6 http://www.radian6.com/
    • 129. ObjectiveMarketerhttp://objectivemarketer.com/</li></ul>Mac<br /><ul><li>Twitterific
    • 130. Tweetr
    • 131. Tweetie</li></ul>Mobile<br /><ul><li>Tweetie (iPhone_
    • 132. TweetDeck (iPhoneiPad)
    • 133. Twitterberry (Blackberry)
    • 134. TinyTwitter (Blackberry)
    • 135. HootSuite (iPhone, Android)</li></ul>Widgets<br /><ul><li>http://twitter.com/goodies/widget_profile
    • 136. http://twitter.com/goodies/widget_search
    • 137. http://deanjrobinson.com/projects/twitt-twoo/
    • 138. http://tweetmeme.com/about/retweet_button
    • 139. http://www.twitterbuttons.com/
    • 140. http://www.twitip.com
    • 141. http://www.freetwitterbuttons.org/</li></li></ul><li>Marketing with Twitter<br />83<br />
    • 142. Social Media as a Business Strategy<br />From The SocialCustomer White Paper <br />Management buy-in is a must<br />Integrate social channels with traditional service and marketing processes<br />Identify the social channels that your customers engage in. <br />Engage with social customers in multiple channels if necessary. <br />Customer support staff should take time to engage with customers on social channels. <br />
    • 143. Continued…<br />From The SocialCustomer White Paper <br />More interactions generate a higher positive impact with social customers<br />Companies that have a longer history of engaging customers on social channels from a service perspective experience a more positive impact on their service goals <br />Facebook and Twitter ranked similarly for effective engagement overall<br />
    • 144. Twitter for Business<br />http://business.twitter.com/<br />
    • 145. 33% of Fortune 100 on Twitter60% of the Top 10<br />
    • 146. Real-time Interfacing Builds Trust<br />People trust more those companies who use microblogging websites like Twitter to provide real-time responses.<br />75% polled say they view companies who microblog sending frequent messages on sites like Twitter or updating their status on social networks like Facebook as more trustworthy than those who don’t.<br />Note: 76 percent said they were less likely to trust information from a blogger getting free samples from companies they write about.<br />Survey by Fleishman-Hillard with Research by Harris Interactive<br />
    • 147. http://twitter.com/Ford<br />
    • 148. http://www.thefordstory.com/ford-social-networks/?tab=twitter<br />
    • 149. http://twitter.com/NewYorker<br />
    • 150. http://twitter.com/washingtonpost<br />
    • 151. http://twitter.com/NYTimes<br />
    • 152. Twitter Forcing Change in Media Culture <br />
    • 153. Twitter Redefining Customer Service<br />
    • 154. Twitter Redefining Customer Service<br />
    • 155. Twitter Redefining Customer Service<br />
    • 156. http://twitter.com/twelpforce<br />http://twitter.com/bestbuy<br />
    • 157. Online Sales from Dell<br />
    • 158. How Does a New Domain Build Website Traffic? <br />3 week old domain<br />1/3rd of traffic driven by social networking<br />
    • 159. Etsy – Just Wanted to Have Fun<br />Alert followers to particularly creative products from Etsy sellers<br />Share valuable tips &amp; tricks<br />Provide information about upcoming events and promotions on the site.<br />Share information from individual Etsy sellers (via “retweets”)<br /><ul><li>Monitor and respond to Etsy-related questions and concerns that users express via Twitter
    • 160. Garner feedback and ideas instantaneously, effectively creating focus groups from the @Etsy followers.
    • 161. Discover users’ favorite Etsy items, design blogs, and projects
    • 162. Tool for impromptu surveys and feedback</li></li></ul><li>http://twitter.com/etsy<br />
    • 163. Tweet With Human Engagement<br />
    • 164. http://twitter.com/#!/macysinc<br />
    • 165. http://twitter.com/#!/bobevansfarms<br />
    • 166. http://twitter.com/#!/amazon<br />
    • 167. http://twitter.com/hubspot<br />
    • 168. HubSpot Employees Are Active on Twitter<br />http://twitter.com/mvolpe<br />http://twitter.com/bhalligan<br />http://twitter.com/dharmesh<br />108<br />
    • 169. Promote Business through Building Relationships<br />Teusner Winery<br />Used Twitter search to find related keywords<br />Keeps tweets relaxed and stays away from selling<br />Customer-to-customer conversations, not just customer-to-you<br />Use conversations to learn what customers like<br />Twitter 101 Case Study<br />
    • 170. http://twitter.com/Teusnerwine<br />
    • 171. Launch New Business through TwitterFacebook, &amp; Blog<br />
    • 172. Twitter as A Cultural Catalyst<br />
    • 173. http://twitter.com/comcastcares<br />
    • 174. http://twitter.com/#!/calparks<br />
    • 175. City of Philadelphiahttp://twitter.com/#!/PhiladelphiaGov<br />Tweets frequently/daily<br />Shares pertinent info<br />
    • 176. GM Twitter: ID Staff Behind Tweets<br />
    • 177. http://twitter.com/jetblue<br />
    • 178. http://twitter.com/starbucks<br />
    • 179. http://twitter.com/#!/QuakerOats<br />
    • 180. Twitter Apps<br />
    • 181. http://twitter.com/twtapps<br />
    • 182. Coupon Tweet<br />
    • 183. Integrate Twitter Into Your Contests, Giveways and Coupon On/Off-Line Marketing Plans<br />Giveaway<br />Give away something in return for your visitors to take action<br />Use 3rd party platforms:<br /> http://twiveaway.com/<br /> http://tweetaways.com/<br />
    • 184. Promoted Tweets (Jan 2011 launch)<br />
    • 185. Promoted Tweets<br />Papa Johns tweet stays at top as tweets below update.<br />
    • 186. Other Twitter Strategies<br />126<br />
    • 187. 127<br />Thought Leaders<br />
    • 188. http://twitter.com/chrisbrogan<br />128<br />
    • 189. http://twitter.com/mashable<br />
    • 190. http://twitter.com/#!/scottmonty<br />
    • 191. 131<br />Community Syndicators<br />
    • 192. http://twitter.com/#!/smhcs<br />
    • 193. http://twitter.com/#!/explorechicago<br />
    • 194. 134<br />
    • 195. 135<br />Content Sharers<br />
    • 196. http://twitter.com/RichardBejah<br />136<br />
    • 197. http://twitter.com/andersoncooper<br />
    • 198. http://twitter.com/chicagotribune<br />
    • 199. 139<br />Branding<br />
    • 200. http://twitter.com/radian6<br />140<br />
    • 201. http://twitter.com/#!/avaya<br />
    • 202. http://twitter.com/nfl<br />
    • 203. 143<br />Conversationalists<br />
    • 204. http://www.twitter.com/guykawasaki<br />
    • 205. http://twitter.com/Scobleizer<br />
    • 206. http://twitter.com/TheEllenShow<br />
    • 207. Summary<br />“Your Twitter strategy should be a component of your overall social communication and engagement strategy.”<br />Remember to:<br />Define your goals<br />Define and follow your target audience<br />Tweet consistently everyday<br />Create a Twitter team if possible<br />Use Twitter management tools<br />Engage your audience proactively and reactively <br />Share content links<br />Offer Twitter-only specials (if applicable)<br />Follow people back (unless their tweets are inappropriate)<br />Retweet great content from influencers you wish to engage<br />Consistently manage your lists and followers<br />Always be interesting<br />
    • 208. Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing<br />Read more…<br />Amazon <br />Websites: http://www.findandconvert.com<br />http://www.bernieborges.com<br />Blog: http://www.findandconvert.com/blog<br />Twitter: http://twitter.com/berniebay<br />LinkedIn: http://www.linkedin.com/in/bernieborges<br />Facebook: http://www.facebook.com/bernie.borges<br />Facebook Fan Page: http://www.facebook.com/findandconvert<br />

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