Bernie Borges October 31, 2008

What we Do… Marketing on the web….

Who we do it for… SMBs… Mostly B2B U.S. & Canada

How we do it… SEO… Paid Search Marketing Social Media Marketing

How we do it… Study current marketing efforts Analyze competition Propose inbound marketing strategies SEO is foundational Paid search = rent vs. own Social Web is a must…

The economy is great! http://www.youtube.com/watch?v=heSudg-tfIk

Marketing 2.0 Customer engagement Share knowledge & content Connect people with people Instant feedback/access

Content Marketing Blogs White papers Podcasts Videos Email

Obstacles Some just don’t get it… Focused on wrong metrics… Unwilling to test… Wrong people on the bus…

Marketing 1.0 vs. Marketing 2.0 800-555-1234 Annoying Salesperson

Marketing Advice Find where your customers hang out… Listen to them… Give them a lot of good content… “ Invite them over for dinner”… Understand their behavior…

What we see on the horizon… Customer engagement wins Content is king, queen and the holy grail Brand strength produces best results Consistent messaging important, but Reinventing delivery methods more important

Can we tawk? Bernie Borges Email: [email_address] Website: http:// www.findandconvert.com / Blog: http:// www.findandconvert.com /blog/ Twitter: http:// twitter.com/berniebay Office: 727-234-0952 ext. 1001 Cell: 727-421-5460