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Find And Convert Tech Data 081031
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Find And Convert Tech Data 081031

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An overview of Find and Convert, what we do, who we do it for, how we do it and my outlook for the future.

An overview of Find and Convert, what we do, who we do it for, how we do it and my outlook for the future.


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Transcript

  • 1. Bernie Borges October 31, 2008
  • 2. What we Do… Marketing on the web….
  • 3. Who we do it for… SMBs… Mostly B2B U.S. & Canada
  • 4. How we do it… SEO… Paid Search Marketing Social Media Marketing
  • 5. How we do it… Study current marketing efforts Analyze competition Propose inbound marketing strategies SEO is foundational Paid search = rent vs. own Social Web is a must…
  • 6. The economy is great! http://www.youtube.com/watch?v=heSudg-tfIk
  • 7. Marketing 2.0 Customer engagement Share knowledge & content Connect people with people Instant feedback/access
  • 8. Content Marketing Blogs White papers Podcasts Videos Email
  • 9. Obstacles Some just don’t get it… Focused on wrong metrics… Unwilling to test… Wrong people on the bus…
  • 10. Marketing 1.0 vs. Marketing 2.0 800-555-1234 Annoying Salesperson
  • 11. Marketing Advice Find where your customers hang out… Listen to them… Give them a lot of good content… “ Invite them over for dinner”… Understand their behavior…
  • 12. What we see on the horizon… Customer engagement wins Content is king, queen and the holy grail Brand strength produces best results Consistent messaging important, but Reinventing delivery methods more important
  • 13. Can we tawk? Bernie Borges Email: [email_address] Website: http:// www.findandconvert.com / Blog: http:// www.findandconvert.com /blog/ Twitter: http:// twitter.com/berniebay Office: 727-234-0952 ext. 1001 Cell: 727-421-5460