As a website ages it gets cluttered. Sound strange? Consider how often you update your website...You add, remove and change location of content throughout the year. The end result is "website clutter."
Learn the 80 + details that every marketer needs to understand about how clutter affects website performance. These details fall into six categories.
2. Duplicate Content
4. Onsite Optimization
5. Website Request Handling
6. Speed & Performance
The main take away from this paper is to understand the importance of auditing your website annually. You probably take your car in for routine maintenance once a year (or more). Your website needs routine maintenance too. Ignoring these issues can be costly to your business.