Pvgp Social Media 2010

Pittsburgh Vintage Grand Prix Social Media Marketing
What’s the difference between them?

Why should we do it?

What are we?
The PVGP is a Racing event
The PVGP is a Car Show event
The PVGP is a Charity event
Raising money for the
Autism Society of Pittsburgh and
Allegheny Valley School
is the ultimate purpose
$$$$
We raise money through donations & $ponsor$
$$$$

Who is our audience?
250,000 people attend over the course of the event
200,000 people attend on race weekend
Age Range: 16-82
Mean Age: 47
77% Male
80% are Professionals
94% own their own home
21% own their own business’
20% are from Pittsburgh
68% are from Western PA
12% are from outside PA

What is the Purpose of this presentation?
Objectives:
Overview of Social Media which we participate
Explain “how and why” they function
Explain which target audience each reaches
Explain how you can help
The Ultimate Goal:
More Sponsors = More dollars to the charity

The 4 C’s of Social networking
Communities
Content
Conversations
Conversion
http://socialmediasonar.com

1. Communities
Traditional advertising is about interrupting.
Social media is about sharing and interacting.
78% of social media users interact with companies or brands via new media sites and tools, an increase of 32% from 2008.
95% of new media users also believe companies or brands should have a social media presence.
89% believe that they should interact with their consumers using social media.
Its important that you build communities on Facebook, LinkedIn, and Twitter that are made up of your prospects and clients.

2. Content
Content is King
No hard selling
DO NOT communicate a sales message
DO IMPLY a sales message
Consumers want entertained, informed, and educated.
If they like your content they will probably like you.
If you share good content consistently over time they will likely begin to trust you.
Social media provides great vehicles to share video, photo’s, written, and audio content.

3. Conversations
Traditional Advertising:
Talking at someone
Social Media:
Talking with someone
Build the right communities and conversations naturally happen!
What are “Conversations?”
A comment on a blog post,
Aretweet,
Acomment on your LinkedIn or Facebook
A “Thumbs Up” on a Facebook wall
You need REPLY BACK to these responses or there is NO conversation.

3. Conversation: The important thing
THE KEY: You put out a message or content and someone chooses to respond.
These conversations and those among others will have an impact.
51% of respondents say that social media has influenced their online transactions.
78% of consumers trust peer recommendations

4. Conversion
All of the pieces should work together to lead toConversion.
Common mistake: Send people to the home page. It builds traffic but may not help build DIALOGUE.
5 Actions of the Landing Page:
Get a visitor to click (to go to another page, on your site or someone else’s)
Get a visitor to buy
Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.
Get a visitor to tell a friend (all the more subtle)
Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback

Twitter is a free social networking (micro-blogging) service that allows users to send and read messages known as “Tweets”
“Tweets” are text based posts of up to 140 characters displayed on the author’s profile page and delivered to the authors subscribers “Followers”
Twitter was created in 2006

We’re following, Racers
We’re following Vintage tweeters
We’re Following Car makers
We’re following Race Teams
We’re following Local organizations
We’re following Autism

Our Followers

Top Insights:
January 5th, 2009
The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
The 55+ demo is not far behind with a 194.3% growth rate
The 25-34 year population on Facebook is doubling every 6 months
For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users
Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest
There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.
The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
Take away? Parents and professionals are rapidly adopting Facebook.

Facebook auto news feeds to Twitter which reaches out to a world audience!
If it posts on FB it posts on Twitter which then pushes it to be VIRAL!

30% (9 million) earn nearly $93,500/year. 69% read blogs, and 9% maintain their own blogs.
28% (8.4 million), senior executives earning a mean of $104,000/ year
22% (6.2 million), use LinkedIn because friends convinced them to join. This group is careful about who they connect to, and only connect to people they know in person. They earn nearly $88,000 per year
21% (6.1 million), are the hard-core job searchers. 70% of this group is employed full-time but actively looking for another position. Of all four groups, this one skews the youngest and most female (52%). They earn just over $87,500 per year and have a work purchasing power of $84,000.

Pvgp Social Media 2010

by Rapid Production Marketing on Feb 05, 2010

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Pvgp Social Media 2010 — Presentation Transcript