A guide to Web design, Usability, Internet Marketing, SEO and Social Media tools.

A guide to Web design, Usability, Internet Marketing, SEO and Social Media tools. 30 th September 2009 Transform your online presence and drive traffic to your site. A seminar presented by Bernardo Carvalho - CEO of Bravo Media .

Agenda

Web design good practices: Do's and Dont's

Search Engine Optimization (SEO)

Social Media, Facebook and Twitter

Online Directories, Google Maps

Free tools, tips and tricks

Useful Links

Question time

Web design good practices: Do's and Dont's Web Design

Giving your web designer a vague brief will only lead to confusion. First of all, do your homework. Look at competitor's, try to define clear objectives, then define budget and timescales.

Pop up ads (93%)

Being required to install extra software to view site content (89%)

Dead/Broken links (86%)

Confusing navigation (84%)

Required registration to access content (83%)

Slow-loading pages (83%)

Ineffective site search tools (80%)

Most annoying practices Source: Hostway

Think again! The survey also revealed the following:

71% of the respondents said they would be likely to look negatively upon a company whose site annoyed them.

Over half (55%) were likely to complain about the site to their friends and associates.

But only 25% said they would consider complaining directly to the company.

Most annoying practices Source: WebCredible “ We must be doing okay, or maybe our customers are different - we haven't heard many complaints at all!”

Be honest Be clever Be direct

Web design case study: Healthspan Nurture

Clear navigation Call to Action: contact Quality imagery Homepage introduces brand Search for ease of use Shopping basket clearly displayed at top right Logo Top Left CRM Link Help clearly available Security/credentials visible Quickfind

Key learnings and insights

Usability must be at the heart of the site

Give visitors exactly what they are looking for

Understand your audience

Clear Calls-to-action

Content above the page fold

Uncluttered design

Easy navigation: also consider breadcrumb trails, sitemaps

Consistency in links, colours and functionality

Memorable and easy-to-learn functions

Logical product categories

Clear pricing

No distracting functionality

Simple check-out

Effective, accurate stock-control

Agenda

Social Media, Facebook and Twitter.

Useful Links

Question time

It takes something special to stand out in a crowded place…

SEO 1. Find the best keywords: first find a keyword suggestion tool 2. Analyse the competition: “link: BandQ.co.uk” Also check their page rankings 3. Link building 4. Optimize your titles 5. Keep your content fresh 6. Optimize your META tags 7. Include a “robots.txt” file 8. Check your links and validate your site with W3C 9. Nomenclatures: brazilian_coffee.jpg instead of image.jpg 10. Create a sitemap

Agenda

Useful Links

Question time

Social Media http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded

Adverts

Pages

Twitter: why bother? 1. Sharing Links to Items of Interest 2. Building Your Network 3. Build Relationships within Your Current Network 4. Re-distributing Content from Your Blog or Website 5. Get Involved in Live Tweeting Events 6. Communicating with Your Team 7. Brand Monitoring 8. Acquire More Votes on Social Media Websites 9. Hiring People 10. Build Your Personal Brand 11. Streamline Electronic Communications For some useful Twitter tips and tricks visit: http:// tinyurl.com/lekadh By: Kelvin Newman

Agenda

Useful Links

Question time

Online Directories Google Maps = Local business indexing

Agenda

Useful Links

Question time

Do your own survey, get to know your future clients: Keep people informed of your latest news with a Blog: Free tools:

Sort your ideas in a MindMap and collaborate with your team Free tools: MindMeister

Sort your ideas in a MindMap and collaborate with your team Free tools: Google Docs

Useful Links Web Standards: www.w3c.org Stock Photos: http://gettyimages.com http://www.istockphoto.com http://corbis.com http://sxc.hu Our Blog: http://bravomediaweb.blogspot.com Check your site in all popular browsers: http://browsershots.org Web design/SEO News and articles: http://www.sitepronews.com/archives http://www.netimperative.com

Questions? [email_address] www.bravomedia.co.uk