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A guide to Web design, Usability, Internet Marketing, SEO and Social Media tools.
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A guide to Web design, Usability, Internet Marketing, SEO and Social Media tools.

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Transform your online presence and drive traffic to your site. ...

Transform your online presence and drive traffic to your site.
Presented by Bernardo Carvalho - CEO of Bravo Media. http://www.bravomedia.co.uk

More in: Design , Business , Technology
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  • Very good presentation, I like it.
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  • It was a pleasure doing the Web design and Social media presentation to you guys. There will be more to come!

    Best regards,

    Bernardo Carvalho
    BRAVO MEDIA
    London: +44 (207) 193 1210
    http://www.bravomedia.co.uk
    Blog: http://bravomediaweb.blogspot.com
    Behance: http://www.behance.net/bravomedia
    Twitter: www.twitter.com/bravomediaweb
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  • 1. A guide to Web design, Usability, Internet Marketing, SEO and Social Media tools. 30 th September 2009 Transform your online presence and drive traffic to your site. A seminar presented by Bernardo Carvalho - CEO of Bravo Media .
  • 2. Agenda
    • Web design good practices: Do's and Dont's
    • Search Engine Optimization (SEO)
    • Social Media, Facebook and Twitter
    • Online Directories, Google Maps
    • Free tools, tips and tricks
    • Useful Links
    • Question time
  • 3. Web design good practices: Do's and Dont's Web Design
  • 4. Giving your web designer a vague brief will only lead to confusion. First of all, do your homework. Look at competitor's, try to define clear objectives, then define budget and timescales.
  • 5.
    • Pop up ads (93%)
    • Being required to install extra software to view site content (89%)
    • Dead/Broken links (86%)
    • Confusing navigation (84%)
    • Required registration to access content (83%)
    • Slow-loading pages (83%)
    • Ineffective site search tools (80%)
    Most annoying practices Source: Hostway
  • 6.
    • Think again! The survey also revealed the following:
    • 71% of the respondents said they would be likely to look negatively upon a company whose site annoyed them.
    • Over half (55%) were likely to complain about the site to their friends and associates.
    • But only 25% said they would consider complaining directly to the company.
    Most annoying practices Source: WebCredible “ We must be doing okay, or maybe our customers are different - we haven't heard many complaints at all!”
  • 7. Be honest Be clever Be direct
  • 8. Web design case study: Healthspan Nurture
  • 9.  
  • 10. Clear navigation Call to Action: contact Quality imagery Homepage introduces brand Search for ease of use Shopping basket clearly displayed at top right Logo Top Left CRM Link Help clearly available Security/credentials visible Quickfind
  • 11. Key learnings and insights
  • 12. Usability must be at the heart of the site
    • Give visitors exactly what they are looking for
      • Understand your audience
      • Clear Calls-to-action
      • Content above the page fold
      • Uncluttered design
      • Easy navigation: also consider breadcrumb trails, sitemaps
      • Consistency in links, colours and functionality
      • Memorable and easy-to-learn functions
      • Logical product categories
      • Clear pricing
      • No distracting functionality
      • Simple check-out
      • Effective, accurate stock-control
  • 13. Agenda
    • Web design good practices: Do's and Dont's
    • Search Engine Optimization (SEO)
    • Social Media, Facebook and Twitter.
    • Online Directories, Google Maps
    • Free tools, tips and tricks
    • Useful Links
    • Question time
  • 14. It takes something special to stand out in a crowded place…
  • 15. SEO 1. Find the best keywords: first find a keyword suggestion tool 2. Analyse the competition: “link: BandQ.co.uk” Also check their page rankings 3. Link building 4. Optimize your titles 5. Keep your content fresh 6. Optimize your META tags 7. Include a “robots.txt” file 8. Check your links and validate your site with W3C 9. Nomenclatures: brazilian_coffee.jpg instead of image.jpg 10. Create a sitemap
  • 16. Agenda
    • Web design good practices: Do's and Dont's
    • Search Engine Optimization (SEO)
    • Social Media, Facebook and Twitter.
    • Online Directories, Google Maps
    • Free tools, tips and tricks
    • Useful Links
    • Question time
  • 17. Social Media http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
  • 18. Adverts
  • 19. Pages
  • 20. Twitter: why bother? 1. Sharing Links to Items of Interest 2. Building Your Network 3. Build Relationships within Your Current Network 4. Re-distributing Content from Your Blog or Website 5. Get Involved in Live Tweeting Events 6. Communicating with Your Team 7. Brand Monitoring 8. Acquire More Votes on Social Media Websites 9. Hiring People 10. Build Your Personal Brand 11. Streamline Electronic Communications For some useful Twitter tips and tricks visit: http:// tinyurl.com/lekadh By: Kelvin Newman
  • 21. Agenda
    • Web design good practices: Do's and Dont's
    • Search Engine Optimization (SEO)
    • Social Media, Facebook and Twitter.
    • Online Directories, Google Maps
    • Free tools, tips and tricks
    • Useful Links
    • Question time
  • 22. Online Directories Google Maps = Local business indexing
  • 23. Agenda
    • Web design good practices: Do's and Dont's
    • Search Engine Optimization (SEO)
    • Social Media, Facebook and Twitter.
    • Online Directories, Google Maps
    • Free tools, tips and tricks
    • Useful Links
    • Question time
  • 24. Do your own survey, get to know your future clients: Keep people informed of your latest news with a Blog: Free tools:
  • 25. Sort your ideas in a MindMap and collaborate with your team Free tools: MindMeister
  • 26. Sort your ideas in a MindMap and collaborate with your team Free tools: Google Docs
  • 27. Useful Links Web Standards: www.w3c.org Stock Photos: http://gettyimages.com http://www.istockphoto.com http://corbis.com http://sxc.hu Our Blog: http://bravomediaweb.blogspot.com Check your site in all popular browsers: http://browsershots.org Web design/SEO News and articles: http://www.sitepronews.com/archives http://www.netimperative.com
  • 28. Questions? [email_address] www.bravomedia.co.uk