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Breef.me Seminario Marketing Digital 20110210
 

Breef.me Seminario Marketing Digital 20110210

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Apresentação da Breef.me feita por Bernardo Brandão no Seminário de Turismo e Marketing Digital em Albufeira sobre o Caso de estudo de Tiara Hotels & Resorts

Apresentação da Breef.me feita por Bernardo Brandão no Seminário de Turismo e Marketing Digital em Albufeira sobre o Caso de estudo de Tiara Hotels & Resorts

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    Breef.me Seminario Marketing Digital 20110210 Breef.me Seminario Marketing Digital 20110210 Presentation Transcript

    • Tiara Hotels & Resorts – Marketing DigitalCASE STUDY Breef.me © 2011, all rights reserved
    • Tiara Hotels & Resorts5 Hotéis em operação3 Hotéis em construçãoChâteau Hotel Mont Royal ChantillyMiramar Beach Hotel CannesYaktsa CannesPark Atlantic LisboaPark Atlantic PortoAstoria BruxellesTedju Ponta Bicuda Cabo VerdeCor di Mar Ponta Bicuda Cabo Verdewww.tiara-hotels.com Breef.me © 2011, all rights reserved
    • LocalizaçãoBruxelas BélgicaCannes FrançaChantilly FrançaPorto PortugalLisboa PortugalCabo Verde Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Tiara Hotels & ResortsMissãoMarcar encontro com a elegância eo glamour.Porque as geografias da sofisticação e do bem-estar estão sempre por descobrir, Tiara percorre oglobo, explorando novos locais, novas moradaspara os seus luxuosos espaços. De castelos quese reinventam a palácios que ganham uma novavida, a colecção de hotéis e resorts Tiara temsempre novas sensações para descobrir. Alocalização das seis pedras iniciais reflecte avaliosa diversidade desta colecção.Tiara. Um novo sentido de luxo. Breef.me © 2011, all rights reserved
    • DesafioPosicionar uma nova marca nainternet Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Solução Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Search Social Media Engine Marketing Marketing Search Mobile Engine Optimization Estratégia de E-Marketing Analytics / Website Reporting E-mail MarketingBreef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Search Social Media Engine Marketing Marketing Search Mobile Engine Optimization Estratégia de E-Marketing Analytics / Website Reporting E-mail MarketingBreef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Search Engine MarketingOBJECTIVORevenue e notoriedadeCOMO?Anúncios em motor de busca googleCampanha dividida e optimizada por país Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • AlemanhaRESULTADOSO retorno foi 3 vezes superior aoinvestimento Áustria Bélgica Espanha França Breef.me © 2011, all rights reserved
    • Search Social Media Engine Marketing Marketing Search Mobile Engine Optimization Estratégia de E-Marketing Analytics / Website Reporting E-mail MarketingBreef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Search Engine OptimizationOBJECTIVORevenue e reconhecimento da marcaCOMO?Análise, implementação e Manutenção Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • RESULTADOS Breef.me © 2010, all rights reserved
    • Search Social Media Engine Marketing Marketing Search Mobile Engine Optimization Estratégia de E-Marketing Analytics / Website Reporting E-mail MarketingBreef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • WebsiteOBJECTIVORevenue e ferramenta depromoçãoCOMO?Backoffice de gestão do websiteAcompanhamento criativo e tecnológicoUpgrade regular do site Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • RESULTADOS Breef.me © 2010, all rights reserved
    • RESULTADOSCrescimento de aproximadamente 100% de revenue, anualmente desde 2008 Breef.me © 2010, all rights reserved
    • Search Social Media Engine Marketing Marketing Search Mobile Engine Optimization Estratégia de E-Marketing Analytics / Website Reporting E-mail MarketingBreef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • E-mail MarketingOBJECTIVOFidelizaçãoCOMO?Campanhas segmentadasReporting de resultados Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • RESULTADOS Breef.me © 2010, all rights reserved
    • Search Social Media Engine Marketing Marketing Search Mobile Engine Optimization Estratégia de E-Marketing Analytics / Website Reporting E-mail MarketingBreef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • ReportingOBJECTIVOControlo e capacidade de respostaCOMO?AnalyticsReporting de resultados Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Search Social Media Engine Marketing Marketing Search Mobile Engine Optimization Estratégia de E-Marketing Analytics / Website Reporting E-mail MarketingBreef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • MobileOBJECTIVOResponder às necessidadesCOMO?Utilização de app existenteCriação de site mobile Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Search Social Media Engine Marketing Marketing Search Mobile Engine Optimization Estratégia de E-Marketing Analytics / Website Reporting E-mail MarketingBreef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Redes SociaisOBJECTIVOEngagement e notoriedadeCOMO?Presença estratégica em TwitterAcompanhamento no Trip AdvisorPresença no FacebookUtilização de repositório do issuu Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • TwitterOBJECTIVONotoriedade relacionamento com o consumidorCOMO?Com conteúdos relevantes e regulares:Divulgação de artigos e estudos sobre socialmedia e marketing online (estes últimosnormalmente relacionados ao sector do Turismo)Divulgação de eventos a decorrer naslocalidades onde se situam os hotéisRelação com clientes / potenciais clientesRelação com parceirosAuto-promoção Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • RESULTADOSA conta Tiara foi considerada uma dascontas de twitter de referência a nívelmundial http://inventorspot.com/articles/top_ten_hotel_brands_twe et_above_rest_301745265 Followers (Following 2541) Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • ISSUUOBJECTIVOPartilha de conteúdoCOMO?Fazer viver as peças promocionais offline na web:Brochuras dos HotéisFactsheets Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • RESULTADOS54083 documentos visualizadosExemplos:Tiara Château Hotel Mont Royal Chantilly - Hotel Factsheet11042 visualizaçõesTiara Park Atlantic Lisboa - Hotel Factsheet6623 visualizaçõesTiara Hotels & Resorts Directory3155 visualizações Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • TRIP ADVISOROBJECTIVOControlo de informação e Gestão deCriseCOMO?Controlo dos comentários ao mais altonível (Director de Hotel) Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • RESULTADOS Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • FACEBOOKOBJECTIVORelacionamento e notoriedadeCOMO?Colocação de conteúdos relevantes eregulares em dois idiomas:Criação de eventosClippingPartilha de reviewsPartilha de noticias do sectorDivulgação de promoçõesPassatempos. Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • RESULTADOS2.363 FãsRede Social com mais visitas geradas no site Breef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Search Social Media Engine Marketing Marketing Search Mobile Engine Optimization Estratégia de E-Marketing Analytics / Website Reporting E-mail MarketingBreef.me © 2011, all rights reserved Breef.me © 2010, all rights reserved
    • Encontram-me logo existoBreef.me © 2010, all rights reserved Breef.me © 2010, all rights reserved
    • OBRIGADO. Breef me now! Contactos www.breef.me breefme bernardobrandao@breef.me mob. 00351 969 753 887 @breefme tel. 00351 213 876 415