Fujifilm Switzerland AG - Forge Guard anti-counterfeiting label 2014

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FORGE GUARD® de FUJIFILM peut facilement vérifier l'authenticité d'un produit authentique.

L'hologramme est une des technologies populaires. C'est une technologie largement utilisée comme étiquette de sécurité. De nos jours, plusieurs fabricants des pays émergents sont aussi capables de produire des étiquettes de sécurité, voire avec une technologie avancée d'hologramme. Ainsi, l'hologramme ne représente plus un bon outil de lutte contre la contrefaçon. FORGE GUARD® de FUJIFILM, une technologie unique, peut réaliser une nouvelle étiquette de sécurité dotée de la meilleure capacité de lutte contre la contrefaçon, permettant une vérification aisée.

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Fujifilm Switzerland AG - Forge Guard anti-counterfeiting label 2014

  1. 1. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| FUJIFILM (Switzerland) AG FUJIFILM (Switzerland) AG Niederhalistrasse 12 CH - 8157 Dielsdorf Bernard Genoud Head of Regional Sales CCTV & Industrial Products bgenoud@fujifilm.chA company of the group
  2. 2. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Original or fake? Don‘t let yourself be fooled! 2 Anti- Counterfeiting Label FORGE GUARD
  3. 3. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Easy to be confused? May be here not. In the free economy it‘s very often more difficult to distinguish original or fake products. 3
  4. 4. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| No Comparison to the original! Fakes aren‘t only cause for loss in sales – fakes also demage the image of the originals. 4
  5. 5. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| ご 相 談 デ ザ イ ン ・企 画 Anti - Counterfeiting Label 5
  6. 6. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Full-color hidden image Micro hidden image Brittleness Cuts Surface Printing Full-color hidden image creates highly protected security label 6 FORGE GUARD® Features
  7. 7. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| 7 FORGE GUARD® Samples Industrial Filter (Forge Guard is put directly on the product) Mobile Phone Accessories (Forge Guard is put directly on the inner packaging) Textile (Forge Guard is directly on the product)
  8. 8. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Easy Judgement Reasonable Costs Highest Security High Durability 8 FORGE GUARD® Features
  9. 9. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| • Full-color texts and images as hidden information in the label • This unique technology is based on FUJIFILM’s own synthesized chemicals • Internally developed process equipment • Strict process control • The resulting full-color image is virtually impossible to copy due to its wide range of colors, shades and complex resolution designs 9 FORGE GUARD® Security
  10. 10. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| • The full-color hidden image of Forge Guard is resistant to severe outdoor conditions such as high temperature, high humidity and sunlight • The full-color hidden image was stable at 200°C for 5 hrs in a practical test • 500 lux for 20 years in a simulation test completed at FUJIFILM’s laboratory Superior heat, light and water resistance 10 FORGE GUARD® Feature
  11. 11. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Everyone can easily judge • A clear full-color and detailed hidden image appears simply by placing the proprietary viewer directly over the security label • Forge Guard requires no additional technical or language skills • No capital investment • No additional technologies • Anyone can easily verify the authenticity of products anywhere 11 FORGE GUARD® Feature
  12. 12. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Hologram Flexible design FORGE GUARD requires low initial costs despite many possibilities of design- and color combinations with different sizes. 12
  13. 13. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Product Lineup Seal label Parts label Options - Surface Printing (1 to 4 colors) - Auto Peeling Equipment Adaptability - Auto Labeler Adaptability - Brittleness Cuts - Positioning of Hidden Image Surface Printing Brittleness Cuts Example Labels on Sheet Labels on Substrate-Roll Bulk Roll Square: 7mm × 7mm, 10mm × 10mm, 14mm × 14mm, 18mm × 18mm, 22mm × 22mm, 26mm × 26mm, 33mm × 33mm Round: Diameter 7mm, 10mm, 14mm, 18mm, 22mm, 26mm, 33mm 140mm width × 100m length, 140mm width × 300m length Paper label size: 45mm × 70mm FORGE GUARD size: 45mm × 3mm Minimum order quantity : 100,000 labels *To be asked in case of below the minimum order quantity. Minimum order quantity : As even amount rolls Minimum order quantity : 100,000 labels *To be asked in case of below the minimum order quantity. Tag label 3mm × 12mm (Tag size: 22mm × 12mm) 22mm × 12mm (Tag size: 22mm × 12mm) Minimum order quantity : 100,000 labels *No option less than 100,000 labels 13
  14. 14. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| 14 Product Lineup: Options hidden numbering Hidden Image Numbering Possible: Impossible: 1. Color: Standard 12 colors (refer to Forge Guard color palette) 2. Character: Number(0~9), Alphabet(A~Z), Number and Alphabet(except “I” and “O”) Possible: A008, A009, A00A, A00B, ・・・ Impossible:A008, A009, A010, A011, ・・・ 3. Size: S(small), M(middle), L(large) * Can not choose the size of each digit. * Can choose special edition for Codan. 4. Digit: 4digits, 8digits, 12digits
  15. 15. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Standard Viewer Small Viewer Card Type Viewer : 55mm × 90mm (Surface print is present as default) Small Handy Viewer : 15mm × 45mm Small viewer size is 15㎜x45㎜. When you punch a hole and put it on a string, you can use it as a viewer card to let customers judge by themselves. Card size is 55㎜x90㎜ and viewer size is 20㎜x20㎜. When you want to judge a product, you view the FORGE GUARD® label through the viewer’s window. Minimum order quantity : 10 viewers Minimum order quantity : 10,000 viewers *To be asked in case of below the minimum order quantity. Product Lineup Viewer 15
  16. 16. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Possible uses for FORGE GUARD® At customs and warehouses At distributors At stores for staff and for customers At customer service centers/garages To realize better customer service To protect brand On Product At store Customer On Package To stop/reduce counterfeit products To stop/reduce lost sales opportunities FORGE GUARD can be used to easily and quickly verify goods at multiple locations in the distribution channel Being highly durable, FORGE GUARD can be used on products exposed to severe environments 16
  17. 17. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Applications and Customer References Product / Industry Purpose (FORGE GUARD® functional keyword) Automobile fuel filter To check fake or genuine. (directly put on product, heat resistant) Construction machine parts To refuse repair caused by counterfeit consumables at site. Sportswear To keep brand image and sales. (resistant to washing and drying) Water purifier To keep brand image and sales. (resistant to washing and drying) Fishing rod To keep brand image. (resistant to outdoor usage) Shampoo bottle To keep fake product out. (resistant to high humidity and temperature) Watch To prevent gray market/parallel import. (flexible design change) ID card To identify person easily and properly.(High security and easy verification) Metal detector To authenticate genuine products. (resistant to outdoor usage) Slot machine To prevent illegal reuse of popular machine. (high security) Shoes To prevent gray market/parallel import. 17 Customer Hino Motors Confidential Yonex Confidential Olympic Confidential Confidential Confidential Codan Confidential Krongthip Innov. Additional Customer Reference Information can be found at www.fujifilm.com/products/forge_guard/#examples
  18. 18. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Why FORGE GUARD? 18 FORGE GUARD can easily verify the authenticity of a genuine product Hologram technology is widely used in security labels. But today many manufacturers in emerging countries are also able to produce security labels...even with advanced hologram technology. As a result, the market can no longer rely on the hologram as an effective anti-counterfeiting tool. FUJIFILM developed FORGE GUARD incorporating unique technology (like e.g. own synthesized chemicals) that makes it virtually impossible to counterfeit. It’s a new security label that has strong covert anti-counterfeiting capabilities combined with easy-to-use verification functionality Holograms themselves can be counterfeited
  19. 19. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Laundry Cycle Robustness Forge Guard demonstrates strong performance in this area with test results showing no change for both standard washing cycles as well as dry cleaning 19 Evaluation Item Result Test condition Heat Stability No Change 110oC * 5sec with Iron Washing test No Change - Wash by 0.1wt% detergent aq for 20 minutes - Rinse for 20 minutes - Natural dry Dryer test No Change - Dried in tumble dryer at 80oC until dry Dry cleaning test No Change - Wash by following solvent for 35 minutes @35oC ・MMB(3-Methyl-3-methoxybutanol) ・anion surfactant ・non-anion surfactant ・water - Tumbler dry *This test was run by independent institution. *This test condition is standardized by JIS (Japanese Industrial Standard). Note: The above test results do not represent label quality under every condition; results using your specific conditions may vary.
  20. 20. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Benefits FORGE GUARD 20 Multi-color technology Unique technology which can not be counterfeited Easy judgment of FORGE GUARD with viewer Hidden numbering possible Flexible designing and format options 4 Different products ranges for various needs Very good resistance against heat and water Additional printing in the visible spectrum Optional brittleness cuts for additional security
  21. 21. Einführung in die neue Fuji Power-Point-Präsentation ‹N°›| Thank you for your attention!

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