Massey Uni July29 Making Money Online Clean

How to profitably publish financial news online for free in NZ
Massey University Chancellor Lunchtime Seminar - July 29 - Albany

How media changedHow to make moneyHow to make it here

I fell in love at Massey…. at least twice

Radio Massey 89/90…

…and my wife.

Pretty Hate Machine1990 – Head like a Hole

Dreads on a druggie http://www.youtube.com/watch?v=6lzb-jYZrLE

My lovely daughter-1993

The Downward Spiral

Daughteron Internet1996

Daughterlikes Trent Reznor

Trent Reznor is a new media genius“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer premium packages for sale & make them limited editions / scarce goods”

How interest.co.nz makes money by giving away its news for free

Here’s our 10 commandments

1. Keep costs low

Drink Instant coffeeCycle to workWork from homeUse open sourceNever pay everDon’t advertiseUse free wherever

2. Google is god

Think Page RankGenerate google juiceThe link economyThe Algorithm rulesSEO,SEMAdwords, Adsense

3. Worship your community

Use WordPressWelcome commentsDebate, Prod, PollHelp, invite, tolerateBuild, build, build

3. Share link love

Link to othersEmbed other mediaBe part of an online communityAll about the hyperlink

4. Donate the news and sell the data

Give away news onlineCollect lots of dataSell it another formRates data to banksReserve BankNews sold to media

5. Be open and tolerant

There is no monopolyCompetitors = partnersDon’t try to hog stuffUse other mediaEmbrace debate

6. Spread the gospel through other media

TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National PanelNZHerald blogHerald on Sunday

7. Open your source and be happy

Never pay a license feeEmbrace open sourceDeveloper communitiesPlugins for AfricaUse the cloud

8. Be the best and link to the rest

Don’t bother doing it allWe’re not aloneFocus on added valueShare link loveFocus on a niche

10. Focus on a lucrative niche and nail it

2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits every 6-18 months0.01% = NZ$26 mln

It’s all about Interest Rates and House Prices

Interest.co.nz
120,000 readers
1 million pages
54% male
62% earn over 80k
50% managers

Massey Uni July29 Making Money Online Clean

by Bernard Hickey on Jul 28, 2009

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