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Massey Uni July29 Making Money Online Clean
 

Massey Uni July29 Making Money Online Clean

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    Massey Uni July29 Making Money Online Clean Massey Uni July29 Making Money Online Clean Presentation Transcript

    • How to profitably publish financial news online for free in NZ
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • How media changedHow to make moneyHow to make it here
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • I fell in love at Massey…. at least twice
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Radio Massey 89/90…
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • …and my wife.
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Pretty Hate Machine1990 – Head like a Hole
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Dreads on a druggie http://www.youtube.com/watch?v=6lzb-jYZrLE
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • My lovely daughter-1993
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • The Downward Spiral
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Daughteron Internet1996
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Daughterlikes Trent Reznor
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Trent Reznor is a new media genius“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer premium packages for sale & make them limited editions / scarce goods”
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • How interest.co.nz makes money by giving away its news for free
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Here’s our 10 commandments
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 1. Keep costs low
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Drink Instant coffeeCycle to workWork from homeUse open sourceNever pay everDon’t advertiseUse free wherever
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 2. Google is god
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Think Page RankGenerate google juiceThe link economyThe Algorithm rulesSEO,SEMAdwords, Adsense
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 3. Worship your community
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Use WordPressWelcome commentsDebate, Prod, PollHelp, invite, tolerateBuild, build, build
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 3. Share link love
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Link to othersEmbed other mediaBe part of an online communityAll about the hyperlink
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 4. Donate the news and sell the data
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Give away news onlineCollect lots of dataSell it another formRates data to banksReserve BankNews sold to media
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 5. Be open and tolerant
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • There is no monopolyCompetitors = partnersDon’t try to hog stuffUse other mediaEmbrace debate
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 6. Spread the gospel through other media
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National PanelNZHerald blogHerald on Sunday
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 7. Open your source and be happy
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Never pay a license feeEmbrace open sourceDeveloper communitiesPlugins for AfricaUse the cloud
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 8. Be the best and link to the rest
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Don’t bother doing it allWe’re not aloneFocus on added valueShare link loveFocus on a niche
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 10. Focus on a lucrative niche and nail it
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • 2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits every 6-18 months0.01% = NZ$26 mln
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • It’s all about Interest Rates and House Prices
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
      • Interest.co.nz
      • 120,000 readers
      • 1 million pages
      • 54% male
      • 62% earn over 80k
      • 50% managers
      Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Massey University Chancellor Lunchtime Seminar - July 29 - Albany