How to profitably publish financial news online for free in NZ<br />Massey University Chancellor Lunchtime Seminar - July ...
How media changedHow to make moneyHow to make it here<br />Massey University Chancellor Lunchtime Seminar - July 29 - Alba...
I fell in love at Massey…. at least twice<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Radio Massey 89/90…<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
…and my wife.<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Pretty Hate Machine1990 – Head like a Hole<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Dreads on a druggie http://www.youtube.com/watch?v=6lzb-jYZrLE<br />Massey University Chancellor Lunchtime Seminar - July ...
My lovely daughter-1993<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
The Downward Spiral<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Daughteron Internet1996<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Daughterlikes Trent Reznor<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Trent Reznor is a new media genius“Forget thinking you are going to make any real money from record sales. Make your recor...
How interest.co.nz makes money by giving away its news for free<br />Massey University Chancellor Lunchtime Seminar - July...
Here’s our 10 commandments<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
1. Keep costs low<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Drink Instant coffeeCycle to workWork from homeUse open sourceNever pay everDon’t advertiseUse free wherever<br />Massey U...
2. Google is god<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Think Page RankGenerate google juiceThe link economyThe Algorithm rulesSEO,SEMAdwords, Adsense<br />Massey University Chan...
3. Worship your community<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Use WordPressWelcome commentsDebate, Prod, PollHelp, invite, tolerateBuild, build, build<br />Massey University Chancellor...
3. Share link love<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Link to othersEmbed other mediaBe part of an online communityAll about the hyperlink<br />Massey University Chancellor Lun...
4. Donate the news and sell the data<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Give away news onlineCollect lots of dataSell it another formRates data to banksReserve BankNews sold to media<br />Massey...
5. Be open and tolerant<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
There is no monopolyCompetitors = partnersDon’t try to hog stuffUse other mediaEmbrace debate<br />Massey University Chanc...
6. Spread the gospel through other media<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National PanelNZHerald blogHerald on Sunday<br />...
7. Open your source and be happy<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Never pay a license feeEmbrace open sourceDeveloper communitiesPlugins for AfricaUse the cloud<br />Massey University Chan...
8. Be the best and link to the rest<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Don’t bother doing it allWe’re not aloneFocus on added valueShare link loveFocus on a niche<br />Massey University Chancel...
10. Focus on a lucrative niche and nail it<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits every 6-18 months0.01% = NZ$26 mln<br />Massey Univers...
Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
It’s all about Interest Rates and House Prices<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
<ul><li>Interest.co.nz
120,000 readers
1 million pages
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Massey Uni July29 Making Money Online Clean

  1. 1. How to profitably publish financial news online for free in NZ<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  2. 2. How media changedHow to make moneyHow to make it here<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  3. 3. I fell in love at Massey…. at least twice<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  4. 4. Radio Massey 89/90…<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  5. 5. …and my wife.<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  6. 6. Pretty Hate Machine1990 – Head like a Hole<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  7. 7. Dreads on a druggie http://www.youtube.com/watch?v=6lzb-jYZrLE<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  8. 8. My lovely daughter-1993<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  9. 9. The Downward Spiral<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  10. 10. Daughteron Internet1996<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  11. 11. Daughterlikes Trent Reznor<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  12. 12. Trent Reznor is a new media genius“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer premium packages for sale & make them limited editions / scarce goods”<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  13. 13. How interest.co.nz makes money by giving away its news for free<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  14. 14. Here’s our 10 commandments<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  15. 15. 1. Keep costs low<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  16. 16. Drink Instant coffeeCycle to workWork from homeUse open sourceNever pay everDon’t advertiseUse free wherever<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  17. 17. 2. Google is god<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  18. 18. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  19. 19. Think Page RankGenerate google juiceThe link economyThe Algorithm rulesSEO,SEMAdwords, Adsense<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  20. 20. 3. Worship your community<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  21. 21. Use WordPressWelcome commentsDebate, Prod, PollHelp, invite, tolerateBuild, build, build<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  22. 22. 3. Share link love<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  23. 23. Link to othersEmbed other mediaBe part of an online communityAll about the hyperlink<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  24. 24. 4. Donate the news and sell the data<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  25. 25. Give away news onlineCollect lots of dataSell it another formRates data to banksReserve BankNews sold to media<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  26. 26. 5. Be open and tolerant<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  27. 27. There is no monopolyCompetitors = partnersDon’t try to hog stuffUse other mediaEmbrace debate<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  28. 28. 6. Spread the gospel through other media<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  29. 29. TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National PanelNZHerald blogHerald on Sunday<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  30. 30. 7. Open your source and be happy<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  31. 31. Never pay a license feeEmbrace open sourceDeveloper communitiesPlugins for AfricaUse the cloud<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  32. 32. 8. Be the best and link to the rest<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  33. 33. Don’t bother doing it allWe’re not aloneFocus on added valueShare link loveFocus on a niche<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  34. 34. 10. Focus on a lucrative niche and nail it<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  35. 35. 2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits every 6-18 months0.01% = NZ$26 mln<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  36. 36. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  37. 37. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  38. 38. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  39. 39. It’s all about Interest Rates and House Prices<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  40. 40. <ul><li>Interest.co.nz
  41. 41. 120,000 readers
  42. 42. 1 million pages
  43. 43. 54% male
  44. 44. 62% earn over 80k
  45. 45. 50% managers</li></ul>Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  46. 46. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
  47. 47. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
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