How to profitably publish financial news online for free in NZMassey University Chancellor Lunchtime Seminar - July 29 - Albany

How media changedHow to make moneyHow to make it hereMassey University Chancellor Lunchtime Seminar - July 29 - Albany

I fell in love at Massey…. at least twiceMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Radio Massey 89/90…Massey University Chancellor Lunchtime Seminar - July 29 - Albany

…and my wife.Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Pretty Hate Machine1990 – Head like a HoleMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Dreads on a druggie http://www.youtube.com/watch?v=6lzb-jYZrLEMassey University Chancellor Lunchtime Seminar - July 29 - Albany

My lovely daughter-1993Massey University Chancellor Lunchtime Seminar - July 29 - Albany

The Downward SpiralMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Daughteron Internet1996Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Daughterlikes Trent ReznorMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Trent Reznor is a new media genius“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer premium packages for sale & make them limited editions / scarce goods”Massey University Chancellor Lunchtime Seminar - July 29 - Albany

How interest.co.nz makes money by giving away its news for freeMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Here’s our 10 commandmentsMassey University Chancellor Lunchtime Seminar - July 29 - Albany

1. Keep costs lowMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Drink Instant coffeeCycle to workWork from homeUse open sourceNever pay everDon’t advertiseUse free whereverMassey University Chancellor Lunchtime Seminar - July 29 - Albany

2. Google is godMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Think Page RankGenerate google juiceThe link economyThe Algorithm rulesSEO,SEMAdwords, AdsenseMassey University Chancellor Lunchtime Seminar - July 29 - Albany

3. Worship your communityMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Use WordPressWelcome commentsDebate, Prod, PollHelp, invite, tolerateBuild, build, buildMassey University Chancellor Lunchtime Seminar - July 29 - Albany

3. Share link loveMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Link to othersEmbed other mediaBe part of an online communityAll about the hyperlinkMassey University Chancellor Lunchtime Seminar - July 29 - Albany

4. Donate the news and sell the dataMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Give away news onlineCollect lots of dataSell it another formRates data to banksReserve BankNews sold to mediaMassey University Chancellor Lunchtime Seminar - July 29 - Albany

5. Be open and tolerantMassey University Chancellor Lunchtime Seminar - July 29 - Albany

There is no monopolyCompetitors = partnersDon’t try to hog stuffUse other mediaEmbrace debateMassey University Chancellor Lunchtime Seminar - July 29 - Albany

6. Spread the gospel through other mediaMassey University Chancellor Lunchtime Seminar - July 29 - Albany

TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National PanelNZHerald blogHerald on SundayMassey University Chancellor Lunchtime Seminar - July 29 - Albany

7. Open your source and be happyMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Never pay a license feeEmbrace open sourceDeveloper communitiesPlugins for AfricaUse the cloudMassey University Chancellor Lunchtime Seminar - July 29 - Albany

8. Be the best and link to the restMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Don’t bother doing it allWe’re not aloneFocus on added valueShare link loveFocus on a nicheMassey University Chancellor Lunchtime Seminar - July 29 - Albany

10. Focus on a lucrative niche and nail itMassey University Chancellor Lunchtime Seminar - July 29 - Albany

2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits every 6-18 months0.01% = NZ$26 mlnMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

It’s all about Interest Rates and House PricesMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Interest.co.nz120,000 readers1 million pages54% male62% earn over 80k50% managersMassey University Chancellor Lunchtime Seminar - July 29 - Albany

Interest.co.nz

120,000 readers

1 million pages

54% male

62% earn over 80k

50% managers

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Massey University Chancellor Lunchtime Seminar - July 29 - Albany