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Massey Uni July29 Making Money Online
 

Massey Uni July29 Making Money Online

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How to profitably publish financial news online in New Zealand By Bernard Hickey

How to profitably publish financial news online in New Zealand By Bernard Hickey

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  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. 97% of household wealth in houses. Mortgages tripled. Shares doubled.
  • . NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Brother in Law’s guide written/Mass rush into fixed rate mortgages/Market turns?
  • Brother in Law’s guide written/Mass rush into fixed rate mortgages/Market turns?

Massey Uni July29 Making Money Online Massey Uni July29 Making Money Online Presentation Transcript

  • How to profitably publish financial news online for free in NZ
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • How media changedHow to make moneyHow to make it here
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • I fell in love at Massey…. at least twice
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Radio Massey 89/90…
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • …and my wife.
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Pretty Hate Machine1990 – Head like a Hole
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Dreads on a druggie http://www.youtube.com/watch?v=6lzb-jYZrLE
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • My lovely daughter-1993
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • The Downward Spiral
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Daughteron Internet1996
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Daughterlikes Trent Reznor
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Trent Reznor is a new media genius“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer premium packages for sale & make them limited editions / scarce goods”
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • How interest.co.nz makes money by giving away its news for free
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Here’s our 10 commandments
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 1. Keep costs low
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Drink Instant coffeeCycle to workWork from homeUse open sourceNever pay everDon’t advertiseUse free wherever
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 2. Google is god
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Think Page RankGenerate google juiceThe link economyThe Algorithm rulesSEO,SEMAdwords, Adsense
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 3. Worship your community
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Use WordPressWelcome commentsDebate, Prod, PollHelp, invite, tolerateBuild, build, build
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 3. Share link love
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Link to othersEmbed other mediaBe part of an online communityAll about the hyperlink
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 4. Donate the news and sell the data
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Give away news onlineCollect lots of dataSell it another formRates data to banksReserve BankNews sold to media
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 5. Be open and tolerant
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • There is no monopolyCompetitors = partnersDon’t try to hog stuffUse other mediaEmbrace debate
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 6. Spread the gospel through other media
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National PanelNZHerald blogHerald on Sunday
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 7. Open your source and be happy
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Never pay a license feeEmbrace open sourceDeveloper communitiesPlugins for AfricaUse the cloud
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 8. Be the best and link to the rest
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Don’t bother doing it allWe’re not aloneFocus on added valueShare link loveFocus on a niche
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 10. Focus on a lucrative niche and nail it
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • 2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits every 6-18 months0.01% = NZ$26 mln
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • It’s all about Interest Rates and House Prices
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
    • Interest.co.nz
    • 120,000 readers
    • 1 million pages
    • 54% male
    • 62% earn over 80k
    • 50% managers
    Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Massey University Chancellor Lunchtime Seminar - July 29 - Albany
  • Massey University Chancellor Lunchtime Seminar - July 29 - Albany