• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media & Marketing
 

Social Media & Marketing

on

  • 1,013 views

Master Class @ EENT

Master Class @ EENT
EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES

Interactive Media Lab
University of Barcelona

Statistics

Views

Total Views
1,013
Views on SlideShare
1,012
Embed Views
1

Actions

Likes
1
Downloads
3
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media & Marketing Social Media & Marketing Presentation Transcript

    • Social Media and Marketing
      Alessandro Bernardi
      @Bernardamus
    • Outline of the Class
      >Assess the types of social media
      >Engage with your audiences: social segmentation
      >Assess good and bad social media practices
      (for marketing, communication, education, ..)
      >Social Media Monitoring and online reputation
      >”Deep Dive” into Twitter (tutorial and case studies)
    • The TimeLine of Social Media
    • The NewBorn Social Network: Will fB die?
      You don’t need to reciprocate friendship
    • > Google+ puts your life … in Circles!
      *similar toDiaspora and it’sAspects
    • Social Media is all about…
      … SHARING!
    • What isSocial Media Marketing ?
      Social Media Marketing (SMM)
      is the process of generating interest and excitement in a Brand, product or service through various Social Media Platforms by creating valuable branded content and promoting it.
    • CASE STUDY: Customerservice + PROMOs
    • CASE STUDY:
      Howtolearnfrommistakes
      2005.
      Jeff Jarvis writes in his blog BuzzMachine.com:
      “DELL LIES. DELL SUCKS”Online reputation Crisis ends up in the New York Times and Business Week2006. Dell hires an expert to monitor the social media
      2008.
      Dell sells Outlet products via Twitter for a value of 1 M$...
      2011.
      Dell has >2 M followers on Twitter and 512.000 fans on FB.
    • CASE STUDY: wrong attitude to customers
    • Let’s
      Spam!
      Gutenberg
      1440
      2011 : Social Media Revolution
      Marketing, Impressions, Sales, ROI…
      Is that All?
    • The new interactive WIKIPEDIA?
    • Who Uses Social Media?
      0-17 y. (15%) 18-24 y. (9%) 25-34 y. (18%)
      35-44 y. (25%) 45-54 y. (19%)
      55-64 y. (10%) 65 + y. (3%)
    • Social Media in Education
    • What are educators doing online?
      • 71% watched online video/
      • 59% visited social networking site
      • 55% read blogs/wikis
    • How to use Social Media?
      Barack Obama 5 million FANS on Social Media
      5,4 million CLICKED on a “I voted for Obama facebook button”
    • The SOCIAL MEDIA stars…
    • The Twitter REVOLUTION…
      Jack Dorsey and Evan WilliamsstartedTwitter in 2006
    • Profile
      http://twitter.com/user
    • Home
      Status
      TrendingTopics
    • #FF
      Our FOLLOWERS talk with us
    • @username
      Mention/reply/chat
      #hashtag
      Topic/channel/event
      RT @username
      Forward/copy&paste
      DM @username
      Privatemessage
    • Interacting with the Timeline
      1
      2
      3
    • “Online” debates : the #HASHTAGS
      • Search topics of public interest
      • Chronicles of events
      • Tune yourself into a #channel
      • Interact, ask/answer questions
    • VS.
      ?
      ?
    • >Friends, Family, Acquaintances
      >Private space
      >Mirror of Real Society
      >Contacts are “Geolocalized”
      >Total Freedom
      >OPEN Social Network
      >No Barriers
      >Share Ideas and Interests
    • VIP
      ARTISTS
      Are you ready for the
      Twitter Democracy?
      MEDIA
      PEOPLE
      TWITTERLEBRITY
    • We can FOLLOW the whole world…
    • Let’s map the Twitter users…
    • Searching Ideas & People…
    • … searching the emotions
    • Status
      “FRIENDS”
      NEWS
      MUSIC
      IDEAS
      ALL
    • Who Should I Follow?
      The importance of INFLUENCE
    • >It’s not only important to have many followers
      >It’s important to have followers with influence
    • This can also be used with students!
    • Quick Response
    • Journalism 2.0:
      INSTANTANEOUS!
    • Press gets news from Twitter
    • CyberActivism:
      Follow a Revolution
      Google launches a Voice-to-Twitter service
      Tweets automatically include “#egypt”
      @Speak2Tweet
    • CyberActivism:
      Twitter for a Good Cause
    • Twitter + Festival = TWESTIVAL
    • Thank you!
      alesbernardi@gmail.com
      @Bernardamus @TwestivalBCN @TheC_World
      Alessandro Bernardi
      MORE INFO (link to YouTube video)
      Social Media Revolution