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Social Media Marketing Bernard Charlebois VP Market Development Virtuo.ca CMS Technologies
Seminar Goal   <ul><li>To provide small business owners  with information on using social media websites to market their b...
Seminar Objectives   At the end of this seminar, you will be able to: <ul><li>Define “social media marketing” </li></ul><u...
Note:  Facilitator to fill in time  Agenda <ul><li>Introduction </li></ul><ul><li>Define “social media marketing” </li></u...
Toolkit   More available from the MSBCS website:  www.ontario.ca/sbcs
Wake Robins’ Trilliums <ul><li>Wake owns a small greenhouse near Ottawa specializing in growing rare and unusual plants an...
Social Media Marketing Definition: Social Media Marketing is an approach to marketing your business by using electronic so...
Module 1:  Define “Social Media Marketing”
Social Media <ul><li>Social media are distinct from industrial media, such as newspapers, television, and film.  </li></ul...
Examples of Social Media <ul><li>Technologies  include: </li></ul><ul><ul><li>Blogs, picture-sharing, vlogs, wall-postings...
Popular Sites hyperlink
Other Forms of Social Networking <ul><li>Blogging </li></ul><ul><ul><li>A blog is a website (maintained by an individual o...
Module 2:  Recognize the Pros & Cons of Using Social Media for Business
Benefits of Social Media Marketing <ul><li>Lots of customers use social networking sites. </li></ul>
YO
Benefits of Social Media Marketing <ul><li>Lots of customers use social networking sites. </li></ul><ul><li>Inexpensive wa...
YO
Benefits of Social Media Marketing <ul><li>Lots of customers use social networking sites. </li></ul><ul><li>Inexpensive wa...
Limitations to Using  Social Media Networking <ul><li>Security </li></ul><ul><li>Time </li></ul><ul><li>Negative/harmful a...
Module 3:  Techniques for Using Social Media to Promote Your Business
Exercise Before diving headlong into social media networking, Wake Robins has asked for your advice on how he should tackl...
Tips for Success <ul><li>Understand how social media websites work </li></ul><ul><li>Join online groups/mailing lists that...
Bernard Charlebois 613 590-1111 ext 2025 Questions?
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Social Media Marketing Instructor Deck V3 03 09 Ggi

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Slide deck of seminar delivered for the Entrepreneurship centre.

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  • NOTE: Character gif was designed by Redwood eLearning (www.redwoodelearning.com) for use in the Ontario Ministry of Community and Social Services’ elearning tool: “How May I Help You?” Welcoming Customers with Disabilities. Which was designed by Joanne Lemmex in 2007.
  • Transcript of "Social Media Marketing Instructor Deck V3 03 09 Ggi"

    1. 1. Social Media Marketing Bernard Charlebois VP Market Development Virtuo.ca CMS Technologies
    2. 2. Seminar Goal <ul><li>To provide small business owners with information on using social media websites to market their business. </li></ul>
    3. 3. Seminar Objectives At the end of this seminar, you will be able to: <ul><li>Define “social media marketing” </li></ul><ul><li>Recognize the pros and cons of using social media for business </li></ul><ul><li>List techniques for using social media to promote your business </li></ul>
    4. 4. Note: Facilitator to fill in time Agenda <ul><li>Introduction </li></ul><ul><li>Define “social media marketing” </li></ul><ul><li>Recognize the Pros and Cons of Using Social Media for Business </li></ul><ul><li>Exercise: List Techniques for Using Social Media to Promote Your Business </li></ul>Start time +5 min +40 min +90 min
    5. 5. Toolkit More available from the MSBCS website: www.ontario.ca/sbcs
    6. 6. Wake Robins’ Trilliums <ul><li>Wake owns a small greenhouse near Ottawa specializing in growing rare and unusual plants and foliage. Wake’s signature plant is the “Trillium”. </li></ul><ul><li>He currently sells bulbs and live plants locally but wants to expand his business. </li></ul><ul><li>Wake recently s et up a website and web store but has had trouble getting people to visit his site. </li></ul><ul><li>He wanted to attend this session, but couldn’t. </li></ul><ul><li>At the end of this session, Wake Robins is going to ask you for some tips on using social media marketing techniques to increase traffic to his website. </li></ul>
    7. 7. Social Media Marketing Definition: Social Media Marketing is an approach to marketing your business by using electronic social media to raise visibility and to promote products and services. Social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings. They are a collaborative way of using the web to enhance creativity and knowledge exchange.
    8. 8. Module 1: Define “Social Media Marketing”
    9. 9. Social Media <ul><li>Social media are distinct from industrial media, such as newspapers, television, and film. </li></ul><ul><li>Social media are relatively cheap tools that enable anyone (even private individuals) to publish or access information. </li></ul><ul><li>Social media has become a useful tool for building social (and business) networks, and for exchanging ideas and knowledge (via words, pictures, videos and audio). </li></ul>
    10. 10. Examples of Social Media <ul><li>Technologies include: </li></ul><ul><ul><li>Blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP. </li></ul></ul><ul><li>Applications include: </li></ul><ul><ul><li>Google Groups (reference, social networking) </li></ul></ul><ul><ul><li>Wikipedia (reference) </li></ul></ul><ul><ul><li>MySpace and Facebook(social networking) </li></ul></ul><ul><ul><li>Youmeo (social network aggregation) </li></ul></ul><ul><ul><li>Last.fm (personal music) </li></ul></ul><ul><ul><li>YouTube (social networking and video sharing) </li></ul></ul><ul><ul><li>Second Life (virtual reality) </li></ul></ul><ul><ul><li>Flickr (photo sharing) </li></ul></ul><ul><ul><li>Twitter (social networking and blogging) </li></ul></ul>Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video.
    11. 11. Popular Sites hyperlink
    12. 12. Other Forms of Social Networking <ul><li>Blogging </li></ul><ul><ul><li>A blog is a website (maintained by an individual or organization) where people post entries of commentary, or other material such as graphics or video. </li></ul></ul><ul><li>Web Syndication </li></ul><ul><ul><li>A form of syndication in which a section of a website is made available for other sites to use. </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Refers to saving web links to websites that you want to remember and/or share with other people. You can save these bookmarks for yourself, or share with others. </li></ul></ul>hyperlink
    13. 13. Module 2: Recognize the Pros & Cons of Using Social Media for Business
    14. 14. Benefits of Social Media Marketing <ul><li>Lots of customers use social networking sites. </li></ul>
    15. 15. YO
    16. 16. Benefits of Social Media Marketing <ul><li>Lots of customers use social networking sites. </li></ul><ul><li>Inexpensive way to promote your business. </li></ul><ul><li>Inexpensive way to collect demographic information. </li></ul><ul><li>Great tool for customer service management . </li></ul><ul><li>Helps to build your brand . </li></ul><ul><li>It complements other marketing strategies such as a paid advertising campaign. </li></ul><ul><li>Increases your reach to targeted groups. </li></ul>
    17. 17. YO
    18. 18. Benefits of Social Media Marketing <ul><li>Lots of customers use social networking sites. </li></ul><ul><li>Inexpensive way to promote your business. </li></ul><ul><li>Inexpensive way to collect demographic information. </li></ul><ul><li>Great tool for customer service management . </li></ul><ul><li>Helps to build your brand . </li></ul><ul><li>It complements other marketing strategies such as a paid advertising campaign. </li></ul><ul><li>Increases your reach to targeted groups. </li></ul><ul><li>Increases traffic to your site. </li></ul><ul><li>You can build credibility by participating in relevant forums and responding to questions. </li></ul><ul><li>Offers a variety of tools that can be used to provide interactive training for your products and services. </li></ul><ul><li>No specialized technical skills required. </li></ul>
    19. 19. Limitations to Using Social Media Networking <ul><li>Security </li></ul><ul><li>Time </li></ul><ul><li>Negative/harmful association </li></ul><ul><li>Limited conversion of traffic into sales </li></ul><ul><li>Servers slowing and crashing </li></ul><ul><li>Amplifies negative opinions </li></ul><ul><li>ROI is not immediate and direct </li></ul><ul><li>Risk of non-communications people doing the communicating </li></ul><ul><li>People don’t trust social media </li></ul>
    20. 20.
    21. 21. Module 3: Techniques for Using Social Media to Promote Your Business
    22. 22. Exercise Before diving headlong into social media networking, Wake Robins has asked for your advice on how he should tackle it.   Task: Think about everything that you’ve heard so far and see if you can identify 10 “tips” that would improve his chances of success.
    23. 23. Tips for Success <ul><li>Understand how social media websites work </li></ul><ul><li>Join online groups/mailing lists that are related to the products and services you offer. </li></ul><ul><li>Start with small steps and build on your success </li></ul><ul><li>Contribute, collaborate, inform, and educate…but do not sell </li></ul><ul><li>S ocial media marketing compliments traditional web marketing </li></ul><ul><li>Create high quality content </li></ul><ul><li>Regularly refresh content </li></ul><ul><li>Consider video and/or photo sharing </li></ul><ul><li>Encourage &quot;friending&quot; </li></ul><ul><li>Leave your name and URL when you comment on other blogs </li></ul>
    24. 24. Bernard Charlebois 613 590-1111 ext 2025 Questions?
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