Mediaq information brochure_lwres


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If you want to advertise a brand or business in Blackpool, get in touch with Media Q today. 0845 556 4277

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Mediaq information brochure_lwres

  1. 1. Blackpool Advertising Opportunities media O U T D O O R M E D I A S P E C I A L I S T
  2. 2. media O U T D O O R M E D I A S P E C I A L I S T Blackpool It’s England’s largest and most popular seaside resort with an estimated 13 million visitors to the town in 2012. Blackpool is characterized at its heart by the Resort Core, some 5km2 containing the iconic Blackpool Tower, the three piers, the Winter Gardens, the Golden Mile hosting an array of amusements and arcades, the ever popular Blackpool Pleasure Beach and the famous Illuminations. Blackpool has a rich and diverse cultural offer in its music, performing arts, entertainment, heritage and other varied leisure attractions. This Resort Core also contains dense neighbourhoods of holiday guesthouses and hotels supporting around 35,000 holiday bed spaces.
  3. 3. media O U T D O O R M E D I A S P E C I A L I S T Why use outdoor 39% read a national daily newspaper 49% are light TV viewers 42% have listened to commercial radio in the last week 87% have seen outdoor advertising in the last week BUT...
  4. 4. Digital Screens North Pier media O U T D O O R M E D I A S P E C I A L I S T
  5. 5. media O U T D O O R M E D I A S P E C I A L I S T Blackpool Airport Indoor illuminated poster in direct view of those waiting for flights Speak to individual holidaymakers with luggage trolley advertising Vinyl wall wraps offer stand-out opportunities for promotion Raised Illuminated panels offer status for you brand Use the time people spend waiting for their luggage to arrive to advertise your brand
  6. 6. media O U T D O O R M E D I A S P E C I A L I S T Blackpool Airport • In 2013 nearly 240,000 passengers passed through Blackpool International Airport. • The Airport is a gateway to the Isle of Man, the Northwest of England, the Lake District and internationally renowned resort of Blackpool. • And another thing: Blackpool saw its first aeroplane take off in 1909, making it the oldest airfield in the UK.
  7. 7. media O U T D O O R M E D I A S P E C I A L I S T Houndshill Digital Screen Houndshill Shopping Centre is an indoor shopping mall in Blackpool, owned and operated by Modus Properties. Houndshill is the only enclosed shopping centre in the town, and is situated at the heart of the prime retail area.
  8. 8. Tram Stops media O U T D O O R M E D I A S P E C I A L I S T Blackpool’s tramway is one of the oldest electric tramways in the world which runs for 11 miles from Starr Gate in Blackpool, through neighbouring Cleveleys up to Fleetwood and carries around 6,500,000 passengers each year. This historic tramway has seen a £100m upgrade of the infrastructure with 44 new advertising shelters along the route and from Easter 2012 16 new trams have provided a 10 minute service along the seafront supporting a mix of historic trams, which will remain a feature during the summer months.
  9. 9. Bus Shelters It is worth nothing that, due to the compact nature of the centre, all of our bus shelter panels are visible to passers by. In August 2013 we recorded a footfall of 1,943,801. media O U T D O O R M E D I A S P E C I A L I S T
  10. 10. Billboards Billboards measuring 1200mm by 1800mm and the display area is 1120mm by 1720mm. These are located along the main road into the central car park Yeadon Way/ Seasider Way next to Blackpool Football Club. media O U T D O O R M E D I A S P E C I A L I S T
  11. 11. media O U T D O O R M E D I A S P E C I A L I S T Voucher Packs • Voucher Packs is delivered monthly by Royal Mail • Areas made up of postcodes totalling 10,000 homes each • Residents value the content we provide and open it regularly • Includes promotion of your business on our re-launched and improved website where vouchers are available to download • Each customer will also benefit from their own profile page with contact details and a link to their website Households in Blackpool 10,000 homes Glossy Voucher Includes Design, Print, Distribution & Website Ratecard- £450
  12. 12. media O U T D O O R M E D I A S P E C I A L I S T For more information about booking and planning an outdoor media campaign please contact us for details. 0845 556 4277