Burns school digital media talk

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Internet digital business development talk at the University of Denver Franklin L. Burns School of Real Estate and Construction Management given by Jeff Bernard

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  • Burns school digital media talk

    1. 1. Internet Business DevelopmentReal Estate Sales, Real Estate Development, and Construction Management<br />Presented to:<br />
    2. 2.
    3. 3. A Few Comments About Search: <br /><ul><li> What is a search engine?
    4. 4. Google?
    5. 5. Yahoo?
    6. 6. YouTube?
    7. 7. Twitter?
    8. 8. Facebook?
    9. 9. Qwiki?
    10. 10. Wolfram Alpha?</li></li></ul><li>The New Search Engine: <br />http://www.Qwiki.com<br />
    11. 11. http://www.WolframAlpha.com<br />
    12. 12. The Internet Has Changed the Business Playing Field<br />
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19. They Didn’t Listen<br /><ul><li> In 2001 Best Buy Buys Musicland for ~$ 685 MM
    20. 20. MP-3 & the Internet
    21. 21. Young Employees at Best Buy Used MP-3s </li></li></ul><li>What Best Buy Learned:<br /><ul><li> We don’t want the CD, we want the music on it…
    22. 22. We don’t want the phone answering machine, we want the message it carries</li></li></ul><li>The Cloud<br />
    23. 23. SaaS. Cloud Computing and the Future of the Internet<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27. All Free of Charge<br />
    28. 28. How Do Online Business & Marketing Solutions Help Your Business Grow? <br />
    29. 29. The Hub of Online Marketing is a Functional Website / Blog<br />
    30. 30. Websites & Blogs --- The Hub<br />
    31. 31. Online Tools Allow Us to Push Information Out to the Public<br />Last Year YouTube Received More Eyeballs Than NBC<br />
    32. 32. The Next Generation: They Create Their Entertainment <br />
    33. 33. It all starts with a website & blog<br />Content is King!!!<br />
    34. 34. Website Design & Function<br />
    35. 35. Websites & Blogs: Create a Beautiful Platform & Make it Simple<br />
    36. 36. Good Commercial Real Estate Bloghttp://www.mosatlanta.com/<br />
    37. 37. More Internet Tools / Solutions<br />
    38. 38.
    39. 39.
    40. 40.
    41. 41.
    42. 42. Customer Acquisition : Newsletters <br />Allows you to maintain good relationships with your existing clients<br />Ensures that clients visit your website frequently<br />Send out product releases, articles, information, and special reports <br />
    43. 43. Online Publications<br />A multimedia magazine, using pictures, video, click page turning, e-commerce. <br />
    44. 44.
    45. 45. It Gets Better!<br />
    46. 46. Customer Acquisition:Email Marketing<br />Direct mail costs 200% more than Email MarketingSource: www.emarketer.com<br />Stay in regular contact with your prospects<br />Unmatched prospect targeting<br />
    47. 47. Grabs Current Web Info, Geocodes, Sends Targeted Email <br />http://movableink.com/<br />
    48. 48.
    49. 49. Retention Systems<br />It costs 5 times more to attract a new customer than to keep one<br />"The purpose of business is to create and keep a customer." <br />Peter Drucker<br />
    50. 50. Customer Relationship Management (CRM) Tools<br />
    51. 51. Customer Retention: Customer Relationship Management Tools (CRM)<br />
    52. 52.
    53. 53. Testing & Measuring<br />In today’s competitive market you must constantly test & modify<br />“Test fast, fail fast, <br />adjust fast.” Tom Peters<br /> “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”<br />Charles Darwin<br /> <br />
    54. 54. TrackingWeb Metrics & Analytics<br />Success comes from trying, testing and measuring <br />This allows us to determine what is working and what is not working<br />
    55. 55. Social Media Analytics<br />http://thinkupapp.com/<br />
    56. 56. Online Tools<br />
    57. 57. Progressive Enhancement VersusMobile Websites<br />
    58. 58. Mobile Marketing<br />SMS, a text message sent to your mobile device via a “Short Code” number. (Exp: 449-99)<br />Quick Response Codes<br />Microsoft Tags<br />
    59. 59.
    60. 60. Multimedia Messaging Service, or MMS<br />
    61. 61. Mobile Media Marketing<br /><ul><li> Very Effective
    62. 62. Low Cost Marketing</li></li></ul><li>
    63. 63. www.blogtalkradio.com<br />
    64. 64. Video<br />
    65. 65. YouTube Search Stories<br />Videos, simple, fast, and free!<br />
    66. 66.
    67. 67. Create Stunning Video Slideshows<br />
    68. 68. iPhone 360 Degree Camera<br />
    69. 69. How People Find You Online <br /><ul><li> Search Engine Optimization (SEO)
    70. 70. Social Media Optimization
    71. 71. Video Optimization
    72. 72. Umbrella URLs
    73. 73. Links</li></li></ul><li>
    74. 74. Pay-Per-Click<br />Organic Search<br />
    75. 75. Google Adwords<br />
    76. 76.
    77. 77. Targeted Ads--- How they Work<br />
    78. 78.
    79. 79. Ads Targeted by Computer Cookies<br />
    80. 80. http://www.intel.com/museumofme/r/index.htm<br />
    81. 81. http://www.wefeelfine.org/<br />
    82. 82. Facial Recognition Technology: Demographics, Weather, & More<br />
    83. 83. Google Goggles<br />
    84. 84. Online Business Card<br />
    85. 85. Social Media Tools<br />
    86. 86. Social Technologies<br />Social Networking: LinkedIn --- Facebook<br />Social Media: SlideShare --- YouTube<br />Social Online Reputation: SocialMention.com ---TWInfluence.com <br />
    87. 87. Online Social is: <br /><ul><li> Platforms -- Flickr, Slideshare, Facebook, Twitter
    88. 88. Research -- Spokeo.com, Inside View, LinkedIn
    89. 89. Engaging – YouTube, Twitter, Wordpress, RSS
    90. 90. Measuring -- TWInfluence.com, Addict-o-Matic, Vanno </li></li></ul><li>
    91. 91. Suggested Social Media Websites<br />
    92. 92. Join and Participate in LinkedIn Groups<br />
    93. 93.
    94. 94.
    95. 95. Real Estate Specific Social Media / Marketing Sites<br />http://www.realtyrankings.com/best-social-media-sites-for-real-estate-social-networking.htm<br />
    96. 96. Shorten a URL<br />Firefox Add on:<br />http://bit.ly/<br />http://goo.gl/<br />http://tinyurl.com/<br />
    97. 97. A Few Words About Twitter<br />
    98. 98. http://twitter.com<br />
    99. 99. http://paper.li/<br />
    100. 100. Social Media Magazine <br />
    101. 101. Now over 2,000 Twitter apps in the API Stage that can be used from smart phones.<br /><ul><li>Tweet Maintenance When Toilet Paper Gets Low
    102. 102. Tweet Maintenance When Plants Need Water</li></li></ul><li>www.tonidoplug.com<br />
    103. 103. Create a YouTube Channel & Brand with Company Design<br />Video is the preferred online marketing tool. <br />
    104. 104. Video Based Social Network: http://shelby.tv<br />
    105. 105. Aggregators for Social Media / Networks <br /><ul><li>http://pixelpipe.com/ (a good site for uploading video
    106. 106. www.PingFM.com
    107. 107. http://easypushbuttontraffic.com/ (articles, videos, podcasts & pictures --- paid service)
    108. 108. http://www.tubemogul.com/ (video uploads only)
    109. 109. http://www.trafficgeyser.com/ (does it all --- paid service)</li></li></ul><li>Online Reputation Management<br />
    110. 110.
    111. 111.
    112. 112.
    113. 113. Google Alerts:<br />
    114. 114.
    115. 115. The Most Famous: Cost United Airlines ~ $180 MM in Market Cap. <br />
    116. 116. Social Media: Some Final Words<br /><ul><li> Use the Correct Types
    117. 117. Know what social media is used in various parts of the globe
    118. 118. For example, Orkut is the equal to Facebook in Brazil</li></li></ul><li>Productivity & Collaboration <br />
    119. 119.
    120. 120.
    121. 121.
    122. 122.
    123. 123. Think: Groupon.com for Teaching<br />
    124. 124. http://www.innocentive.com/<br />
    125. 125. Outsourcing: <br />
    126. 126.
    127. 127.
    128. 128.
    129. 129.
    130. 130.
    131. 131.
    132. 132. Enterprise Social Media Software<br />
    133. 133. Enterprise Social Collaboration Software <br />
    134. 134. New Project Management Tool<br />
    135. 135. Free From Google Apps<br />
    136. 136. Web Applications -- Real Estate and Construction Management: Examples… <br />
    137. 137.
    138. 138. Another Investor Site. Done Correctly the Idea Could Work Locally.http://www.biggerpockets.com/<br />
    139. 139. https://www.secondmarket.com/<br />
    140. 140. Single Property Websites<br />www.410Building.com<br />
    141. 141. Single Property Websites<br />
    142. 142. Add to Company Website, Video, Single Property Site<br />
    143. 143.
    144. 144.
    145. 145. Use Solutions Like This<br />On Your Buildings’ Single Property Websites<br />
    146. 146. Plat Maps in PDF Brochures<br />
    147. 147.
    148. 148.
    149. 149.
    150. 150.
    151. 151.
    152. 152.
    153. 153. Useful & Interesting Real Estate & Construction Management Websites:<br />
    154. 154.
    155. 155. Local Consumer Site<br />
    156. 156. Good Site For All Playershttp://spaceforlease.com<br />
    157. 157. Good Community Site for Multifamily Housinghttp://www.multifamilyinsiders.com/home/<br />
    158. 158. Great International Online Real Estate CommunityNice website for online reputation management<br />
    159. 159. Good Resource Site for Intelligent Building Ideashttp://www.intelligentbuildings.com/<br />
    160. 160. Good Site for Analytics – Very Good RSS Feed to Websitehttp://www.rcanalytics.com/<br />
    161. 161. Great, Cutting Edge Informationhttp://www.realcomm.com/<br />
    162. 162. Leed Educational Sitehttp://www.greenexamprep.com/<br />
    163. 163. <ul><li> Internet Protocol TV (IPTV)
    164. 164. We Will All Own Our Own Web TV Station Soon</li></li></ul><li>Why Construction & Real Estate Industries Need Professional Online Marketing Solutions<br /><ul><li>91% of buyers go to a web site before calling a company for products or services
    165. 165. If they don't find what they need on your website, 80% choose another supplier</li></li></ul><li>What’s Next?<br />
    166. 166. http://www.businessofyourbrain.com/?cmp=boyb019<br />
    167. 167. www.worldproperties.com<br />
    168. 168. Resorts Global<br />
    169. 169. Ted.com: BlaiseAguera_Maps<br />
    170. 170. Mixed Use Real Estate Development<br />
    171. 171. Collaborative Consumption <br />
    172. 172. Collaborative Consumption <br /><ul><li> The average car costs over $8,000 / year to operate
    173. 173. It sits idol 23 out of 24 hours per day.</li></li></ul><li>Thanks for Attending:<br />The Franklin L. Burns School of Real Estate and Construction Management at the Daniels College of Business<br />

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