Lean Startup Meetup 28.02.2013

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Introduction into the research project BerlinStartupInsights, current state of research

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  • Industry not Industrie
  • Lean Startup Meetup 28.02.2013

    1. 1. BerlinStartupInsights A Research Project for Metrics orientedBusiness Model Development for Startups and SME‘s Presentation Lean Startup Meeting Made by Team BerlinStartupInsights Christian Tegge and Birte Schaper Date 28 February 2013
    2. 2. VisionBerlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 2
    3. 3. PartnerFunded by:ResearchPartner:AdditionalProjectPartner:Berlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 3
    4. 4. Data-Information-Knowledge Cycle Source: Vinson (2013) http://blog.jackvinson.com/images/amitch ell_20DIK_20reality_20map.JPGBerlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 4
    5. 5. Current State of ResearchLean Startup Methodology Customer Problem + Product Features are Unknown Source: Blank (2010)Berlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 5
    6. 6. Current State of ResearchLean Analytics Focus Area Source: Croll and Yoskowitz (2012)Berlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 6
    7. 7. Kiss Metrics9 Metrics your Startup should know1 Customer Acquisition Cost2 Retention3 Churn4 Lifetime Value5 Product Metabolism6 Viral Coefficient7 Revenue8 Activation9 ReferralBerlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 7
    8. 8. Metrics and Web Tracking ToolsA few ExamplesBerlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 8
    9. 9. Berlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 9
    10. 10. Research ProjectUnderstanding the data-driven Decision Making Process Which are the relevant KPIs internet startups should look at? How to gain insights from the data?Berlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 10
    11. 11. Expert Workshop 14.3.2013Four Perspectives on the Use of Metrics • Venture Capitalists, e.g. Early Bird • Business Angels, e.g. Knut Scholz • Scientists, e.g. HWR, HIIG • Startups, e.g. wooga ?Berlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 11
    12. 12. Further ResearchFinding a Pattern How does the use of metrics change with… • … the startup stage? • … the revenue model? • … the startup type? • Online survey with startups and experts • Summer 2013 • Statistical analysisBerlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 12
    13. 13. www.BerlinStartupInsights.de Become our fan on Facebook
    14. 14. Metrics and Measurement Qualitative: Usability Testing / Session Monitoring  Watch what users do, figure out problems & solutions from small # of users Quantitative: Traffic Analysis / User Engagement  Report what users do, track usage & conversion %s for all or empirical sample # of users Comparative: A/B, Multivariate Testing  Compare what users do in one scenario vs another, see which copy/graphics/UI are most effective Competitive: Monitoring & Tracking Competitors  Track competitor activity & compare against yours; if possible compare channels, keyword traffic, demographic targeting, user satisfaction, etc.Berlin School of Economics and Law| BerlinStartupInsights | BSI-Team | 28 February 2013 Site 14

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