How To 

Champion Ideas 

(Back At Work)
Scott Berkun, Author – scottberkun.com - @berkun - #AEASEA
The real designer is the person with
the power to make decisions
!2
!3
5 popular books written over ten years.
Crafting 10 hours of experience is the
biggest creative challenge I can imagine.
s...
1. The user experience of user
experience events
!5
!6
ATTENTION-O-METER
!7AEA 2013 - https://www.flickr.com/photos/zeldman/8610866788/in/set-72157633138762801
!8AEA 2013
https://www.flickr.com/photos/bebop-designer/8612941018/in/pool-aeaseattle13/
!9
!10
ATTENTION-O-METER
!11AEA 2013
https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
!12AEA 2013
https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
!13AEA 2013
https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
!14
ATTENTION-O-METER
!15
!16
ATTENTION-O-METER
0
9
18
27
36
!17
Chart of Conference Energy
0
9
18
27
36
!18
Chart of Conference Energy
0
30
60
90
120
April May June July
!19
Chart of Conference Energy
0
30
60
90
120
April May June July
!20
?
Chart of Conference Energy
0
30
60
90
120
April May June July
!21
Chart of Conference Energy
?
0
30
60
90
120
April May June July
!22
Chart of Conference Energy
?
0
30
60
90
120
April May June July
!23
Chart of Conference Energy
?
1. How to stay connected
!24
When an event is over, your chance
to network and connect ends
!25
!26
Halfmeet: a person who you almost
started a friendship with at an event
!27
Halfhook: a person you almost
hooked up with at an event 

!28
!29
5 non-slimy networking tricks
▪ Ask everyone you like for a business card
▪ Saying thank you starts a conversation
▪ Post ...
!31
!32
!33
This:
Really
means:
Speakers love people who ask them
thoughtful questions about their
presentation
!34
Keep the fire burning
▪ Find your local UX Happy hour
▪ Casual drinks and chats with like minds
▪ http://www.uxhappyhour.c...


The Unofficial Post AEA 

happy hour starts as soon 

as this session ends
!
Follow me to Black Bottle, 

a few blocks a...
2. Don’t shoot yourself or get shot
!37
!38
!39
CHAMPION
!40
EASY TARGET
!41
Thinking In Frames
!42
CHARM
!43
CHARM IS
DESIGNED
!44
CHARM DEPENDS ON
CONTEXT
!45
“HERE IS SOMETHING
YOU SHOULD BE
DOING”
!46
“HERE IS SOMETHING
YOU SHOULD BE
DOING”
!47
“HERE IS SOMETHING
THAT WILL SOLVE
YOUR PROBLEM”
!48
“HERE IS SOMETHING
THAT WILL SOLVE
YOUR PROBLEM”
!49
“HERE IS SOMETHING
THAT WILL INCREASE
REVENUE”
!50
“HERE IS SOMETHING
THAT WILL SAVE YOU
TIME”
!51
“HERE IS SOMETHING
THAT WILL MAKE YOU
SMARTER / BETTER /
HAPPIER”
!52
“HERE IS SOMETHING
THAT WILL HELP YOU

GET PROMOTED”
!53
“HERE IS SOMETHING
THAT WILL HELP ME

GET MORE POWER”
!54
3. How to convince your boss
!55
A: Progress is Change
B: Leaders like Status Quo, Resist Change
A + B = Leaders resist progress
!56
How To Convince Your Boss
▪ Be awesome at your job
▪ Get support from an influential coworker
▪ Plan a trial, including ho...
http://bit.ly/aeapitch
!58
http://bit.ly/bossnewthings
!59
4. How to learn a lesson
!60
Events are
abstractions, but
your life is specific
!61
Min/Max Note Taking
▪ You won’t remember much in a week
▪ You won’t return to the slides
▪ You need to capture reflections...
!63
!64
Lesson Learned Problems it can
solve in my
organization
Projects or people
with that problem
ResponsiveTypography can
...
A month later has anything
changed?
0
30
60
90
120
April May June July
!66
Chart of Conference Energy
?
0
30
60
90
120
April May June July
!67
Chart of Conference Energy
!
Photo credits
▪ Friends - http://www.sxc.hu/photo/1174716
▪ Choir - http://www.sxc.hu/photo/482355
▪ Happy friends - http:...
Thank You.



Unofficial post AEA 

happy hour starts now

@berkun / #aeasea
scottberkun.com
Upcoming SlideShare
Loading in...5
×

How to champion ideas back at work (An Event Apart)

4,130

Published on

An Event Apart, as the name says, is special indeed. But what happens when you leave? How will you act on what you’ve learned? This talk by show you how to bend the brains of your coworkers and clients to your will! You’ll get great advice on educating, inspiring and leading people who weren’t even at the event.

Published in: Design, Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,130
On Slideshare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
10
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

How to champion ideas back at work (An Event Apart)

  1. 1. How To 
 Champion Ideas 
 (Back At Work) Scott Berkun, Author – scottberkun.com - @berkun - #AEASEA
  2. 2. The real designer is the person with the power to make decisions !2
  3. 3. !3
  4. 4. 5 popular books written over ten years. Crafting 10 hours of experience is the biggest creative challenge I can imagine. scottberkun.com/books
  5. 5. 1. The user experience of user experience events !5
  6. 6. !6 ATTENTION-O-METER
  7. 7. !7AEA 2013 - https://www.flickr.com/photos/zeldman/8610866788/in/set-72157633138762801
  8. 8. !8AEA 2013 https://www.flickr.com/photos/bebop-designer/8612941018/in/pool-aeaseattle13/
  9. 9. !9
  10. 10. !10 ATTENTION-O-METER
  11. 11. !11AEA 2013 https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
  12. 12. !12AEA 2013 https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
  13. 13. !13AEA 2013 https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
  14. 14. !14 ATTENTION-O-METER
  15. 15. !15
  16. 16. !16 ATTENTION-O-METER
  17. 17. 0 9 18 27 36 !17 Chart of Conference Energy
  18. 18. 0 9 18 27 36 !18 Chart of Conference Energy
  19. 19. 0 30 60 90 120 April May June July !19 Chart of Conference Energy
  20. 20. 0 30 60 90 120 April May June July !20 ? Chart of Conference Energy
  21. 21. 0 30 60 90 120 April May June July !21 Chart of Conference Energy ?
  22. 22. 0 30 60 90 120 April May June July !22 Chart of Conference Energy ?
  23. 23. 0 30 60 90 120 April May June July !23 Chart of Conference Energy ?
  24. 24. 1. How to stay connected !24
  25. 25. When an event is over, your chance to network and connect ends !25
  26. 26. !26
  27. 27. Halfmeet: a person who you almost started a friendship with at an event !27
  28. 28. Halfhook: a person you almost hooked up with at an event 
 !28
  29. 29. !29
  30. 30. 5 non-slimy networking tricks ▪ Ask everyone you like for a business card ▪ Saying thank you starts a conversation ▪ Post your notes from sessions during the event - attracts people to you ▪ Be active on twitter to find outgoing people ▪ If you use LinkedIn, write something personal !30
  31. 31. !31
  32. 32. !32
  33. 33. !33 This: Really means:
  34. 34. Speakers love people who ask them thoughtful questions about their presentation !34
  35. 35. Keep the fire burning ▪ Find your local UX Happy hour ▪ Casual drinks and chats with like minds ▪ http://www.uxhappyhour.com/sea ▪ Start your own: monthly booze is magical ▪ Follow @aneventapart / @alistapart !35
  36. 36. 
 The Unofficial Post AEA 
 happy hour starts as soon 
 as this session ends ! Follow me to Black Bottle, 
 a few blocks away 
 @berkun / #aeaseattle
  37. 37. 2. Don’t shoot yourself or get shot !37
  38. 38. !38
  39. 39. !39 CHAMPION
  40. 40. !40 EASY TARGET
  41. 41. !41
  42. 42. Thinking In Frames !42
  43. 43. CHARM !43
  44. 44. CHARM IS DESIGNED !44
  45. 45. CHARM DEPENDS ON CONTEXT !45
  46. 46. “HERE IS SOMETHING YOU SHOULD BE DOING” !46
  47. 47. “HERE IS SOMETHING YOU SHOULD BE DOING” !47
  48. 48. “HERE IS SOMETHING THAT WILL SOLVE YOUR PROBLEM” !48
  49. 49. “HERE IS SOMETHING THAT WILL SOLVE YOUR PROBLEM” !49
  50. 50. “HERE IS SOMETHING THAT WILL INCREASE REVENUE” !50
  51. 51. “HERE IS SOMETHING THAT WILL SAVE YOU TIME” !51
  52. 52. “HERE IS SOMETHING THAT WILL MAKE YOU SMARTER / BETTER / HAPPIER” !52
  53. 53. “HERE IS SOMETHING THAT WILL HELP YOU
 GET PROMOTED” !53
  54. 54. “HERE IS SOMETHING THAT WILL HELP ME
 GET MORE POWER” !54
  55. 55. 3. How to convince your boss !55
  56. 56. A: Progress is Change B: Leaders like Status Quo, Resist Change A + B = Leaders resist progress !56
  57. 57. How To Convince Your Boss ▪ Be awesome at your job ▪ Get support from an influential coworker ▪ Plan a trial, including how to evaluate ▪ Pitch it ▪ Do it awesomely ▪ Repeat !57
  58. 58. http://bit.ly/aeapitch !58
  59. 59. http://bit.ly/bossnewthings !59
  60. 60. 4. How to learn a lesson !60
  61. 61. Events are abstractions, but your life is specific !61
  62. 62. Min/Max Note Taking ▪ You won’t remember much in a week ▪ You won’t return to the slides ▪ You need to capture reflections TODAY ! ▪ 5 bullets per talk ▪ note links and references ▪ Post a summary on your blog (tweet it) ▪ Post it at work / share with your boss !62
  63. 63. !63
  64. 64. !64 Lesson Learned Problems it can solve in my organization Projects or people with that problem ResponsiveTypography can save the world The world needs saving! Everyone! Good UX generates revenue We have ludicrous amounts of company debt Our financially inept company founders We can make mobile devices smart about gaps experiment with closing gaps Clients with multi-device use cases Designers destroy the world Flip tables, not companies Everyone who is a fan of Papanek Carousels are evil incarnate and people using them should have their own level of hell Fire people who refer to the Mad Men scene with Draper pitching Carousel. Fred’s client was asking for one? (can clients pay us from hell?)
  65. 65. A month later has anything changed?
  66. 66. 0 30 60 90 120 April May June July !66 Chart of Conference Energy ?
  67. 67. 0 30 60 90 120 April May June July !67 Chart of Conference Energy !
  68. 68. Photo credits ▪ Friends - http://www.sxc.hu/photo/1174716 ▪ Choir - http://www.sxc.hu/photo/482355 ▪ Happy friends - http://www.sxc.hu/photo/1362732 ▪ Social Media - http://www.thedrum.com/uploads/ drum_basic_article/119547/main_images/ social_media_0.jpg ▪ Meter background: http://www.axtell.com/ meter_nonums.jpg ▪ Messy desk: http://www.sxc.hu/photo/229203
  69. 69. Thank You.
 
 Unofficial post AEA 
 happy hour starts now
 @berkun / #aeasea scottberkun.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×