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How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
How to champion ideas back at work (An Event Apart)
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How to champion ideas back at work (An Event Apart)

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An Event Apart, as the name says, is special indeed. But what happens when you leave? How will you act on what you’ve learned? This talk by show you how to bend the brains of your coworkers and …

An Event Apart, as the name says, is special indeed. But what happens when you leave? How will you act on what you’ve learned? This talk by show you how to bend the brains of your coworkers and clients to your will! You’ll get great advice on educating, inspiring and leading people who weren’t even at the event.

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  • 1. How To 
 Champion Ideas 
 (Back At Work) Scott Berkun, Author – scottberkun.com - @berkun - #AEASEA
  • 2. The real designer is the person with the power to make decisions !2
  • 3. !3
  • 4. 5 popular books written over ten years. Crafting 10 hours of experience is the biggest creative challenge I can imagine. scottberkun.com/books
  • 5. 1. The user experience of user experience events !5
  • 6. !6 ATTENTION-O-METER
  • 7. !7AEA 2013 - https://www.flickr.com/photos/zeldman/8610866788/in/set-72157633138762801
  • 8. !8AEA 2013 https://www.flickr.com/photos/bebop-designer/8612941018/in/pool-aeaseattle13/
  • 9. !9
  • 10. !10 ATTENTION-O-METER
  • 11. !11AEA 2013 https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
  • 12. !12AEA 2013 https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
  • 13. !13AEA 2013 https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
  • 14. !14 ATTENTION-O-METER
  • 15. !15
  • 16. !16 ATTENTION-O-METER
  • 17. 0 9 18 27 36 !17 Chart of Conference Energy
  • 18. 0 9 18 27 36 !18 Chart of Conference Energy
  • 19. 0 30 60 90 120 April May June July !19 Chart of Conference Energy
  • 20. 0 30 60 90 120 April May June July !20 ? Chart of Conference Energy
  • 21. 0 30 60 90 120 April May June July !21 Chart of Conference Energy ?
  • 22. 0 30 60 90 120 April May June July !22 Chart of Conference Energy ?
  • 23. 0 30 60 90 120 April May June July !23 Chart of Conference Energy ?
  • 24. 1. How to stay connected !24
  • 25. When an event is over, your chance to network and connect ends !25
  • 26. !26
  • 27. Halfmeet: a person who you almost started a friendship with at an event !27
  • 28. Halfhook: a person you almost hooked up with at an event 
 !28
  • 29. !29
  • 30. 5 non-slimy networking tricks ▪ Ask everyone you like for a business card ▪ Saying thank you starts a conversation ▪ Post your notes from sessions during the event - attracts people to you ▪ Be active on twitter to find outgoing people ▪ If you use LinkedIn, write something personal !30
  • 31. !31
  • 32. !32
  • 33. !33 This: Really means:
  • 34. Speakers love people who ask them thoughtful questions about their presentation !34
  • 35. Keep the fire burning ▪ Find your local UX Happy hour ▪ Casual drinks and chats with like minds ▪ http://www.uxhappyhour.com/sea ▪ Start your own: monthly booze is magical ▪ Follow @aneventapart / @alistapart !35
  • 36. 
 The Unofficial Post AEA 
 happy hour starts as soon 
 as this session ends ! Follow me to Black Bottle, 
 a few blocks away 
 @berkun / #aeaseattle
  • 37. 2. Don’t shoot yourself or get shot !37
  • 38. !38
  • 39. !39 CHAMPION
  • 40. !40 EASY TARGET
  • 41. !41
  • 42. Thinking In Frames !42
  • 43. CHARM !43
  • 44. CHARM IS DESIGNED !44
  • 45. CHARM DEPENDS ON CONTEXT !45
  • 46. “HERE IS SOMETHING YOU SHOULD BE DOING” !46
  • 47. “HERE IS SOMETHING YOU SHOULD BE DOING” !47
  • 48. “HERE IS SOMETHING THAT WILL SOLVE YOUR PROBLEM” !48
  • 49. “HERE IS SOMETHING THAT WILL SOLVE YOUR PROBLEM” !49
  • 50. “HERE IS SOMETHING THAT WILL INCREASE REVENUE” !50
  • 51. “HERE IS SOMETHING THAT WILL SAVE YOU TIME” !51
  • 52. “HERE IS SOMETHING THAT WILL MAKE YOU SMARTER / BETTER / HAPPIER” !52
  • 53. “HERE IS SOMETHING THAT WILL HELP YOU
 GET PROMOTED” !53
  • 54. “HERE IS SOMETHING THAT WILL HELP ME
 GET MORE POWER” !54
  • 55. 3. How to convince your boss !55
  • 56. A: Progress is Change B: Leaders like Status Quo, Resist Change A + B = Leaders resist progress !56
  • 57. How To Convince Your Boss ▪ Be awesome at your job ▪ Get support from an influential coworker ▪ Plan a trial, including how to evaluate ▪ Pitch it ▪ Do it awesomely ▪ Repeat !57
  • 58. http://bit.ly/aeapitch !58
  • 59. http://bit.ly/bossnewthings !59
  • 60. 4. How to learn a lesson !60
  • 61. Events are abstractions, but your life is specific !61
  • 62. Min/Max Note Taking ▪ You won’t remember much in a week ▪ You won’t return to the slides ▪ You need to capture reflections TODAY ! ▪ 5 bullets per talk ▪ note links and references ▪ Post a summary on your blog (tweet it) ▪ Post it at work / share with your boss !62
  • 63. !63
  • 64. !64 Lesson Learned Problems it can solve in my organization Projects or people with that problem ResponsiveTypography can save the world The world needs saving! Everyone! Good UX generates revenue We have ludicrous amounts of company debt Our financially inept company founders We can make mobile devices smart about gaps experiment with closing gaps Clients with multi-device use cases Designers destroy the world Flip tables, not companies Everyone who is a fan of Papanek Carousels are evil incarnate and people using them should have their own level of hell Fire people who refer to the Mad Men scene with Draper pitching Carousel. Fred’s client was asking for one? (can clients pay us from hell?)
  • 65. A month later has anything changed?
  • 66. 0 30 60 90 120 April May June July !66 Chart of Conference Energy ?
  • 67. 0 30 60 90 120 April May June July !67 Chart of Conference Energy !
  • 68. Photo credits ▪ Friends - http://www.sxc.hu/photo/1174716 ▪ Choir - http://www.sxc.hu/photo/482355 ▪ Happy friends - http://www.sxc.hu/photo/1362732 ▪ Social Media - http://www.thedrum.com/uploads/ drum_basic_article/119547/main_images/ social_media_0.jpg ▪ Meter background: http://www.axtell.com/ meter_nonums.jpg ▪ Messy desk: http://www.sxc.hu/photo/229203
  • 69. Thank You.
 
 Unofficial post AEA 
 happy hour starts now
 @berkun / #aeasea scottberkun.com

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