MGT 220 - Video Case Analysis


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MGT 220 - Video Case Analysis

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MGT 220 - Video Case Analysis

  2. 2. Who am I ? Susan Van Alstyne, MLIS Library Director Newark Campus Library 973-642-3888 x6170
  3. 3. Why am I here?  To provide research guidance for your assignments  This proliferation of information requires skills to assess and evaluate the quality of that information Pay attention Take notes Ask questions Quiz at the end of this presentation !
  4. 4. LEARNING OBJECTIVE Students will use appropriate controlled vocabulary to navigate subject/discipline-specific databases, identify gaps in information gathered, and employ alternative search tools—including bibliographies and citations to find additional materials.
  5. 5. Research Process Identify Topic Research Strategy / Actual Research Evaluate Synthesiz e / Free Writing/ Proofread Cite
  6. 6. Assignment Information you will need: ◦ Find company information ◦ Find business articles ◦ Find data from business websites *Apply textbook topics to search for information
  7. 7. Assignment  Analysis of ONE VIDEO CASE (found at the end of the chapters in your textbook):  Address the questions at the end of the case  Summarize & Expand on the case with articles presenting key facts of the case  At LEAST 3 Scholarly articles  9 page report  Do not repeat information found in the textbook  Power Point presentation of the report
  8. 8. Researching a company  Public companies will have much more information readily available than small private companies  What we can learn… ◦ Products and services ◦ Industry and competitor companies ◦ How the company is performing ◦ Current trends with that company
  9. 9. Sources of information  Corporate site  Online databases ◦ Business Source Premier ◦ Mergent Online ◦ Plunkett Research ◦ Proquest Central
  10. 10. Why should we trust databases? The material has been vetted by experts They often contain peer reviewed journal articles They have tools to help refine your search They are frequently updated
  11. 11. Internet searching  Google is a powerful tool but is not designed for research  Challenge of assessing and evaluating information ◦ Accuracy ◦ Authority ◦ Objectivity ◦ Currency
  12. 12. Corporate website  Type into Google: ◦ Company Name or go directly to corporate web site ◦ Public companies must communicate with their shareholders ◦ They are required to publish detailed information about their company in the form of 10-K reports, SEC filings and detailed annual reports
  13. 13. PepsiCo Corporate Site
  14. 14. PepsiCo corporate site
  15. 15. Merck corporate site
  16. 16. Online databases  Berkeley subscribes to over 50 of these databases  Information found through the databases is generally more accurate and trustworthy  They allow you to better pinpoint the information you need  Several of them are business-centric  Each one has unqiue content and benefits
  17. 17. BUS Databases (some examples) Business Source Premier Datamonitor reports with SWOT analysis, article search; ABI Inform Complete (ProQuest Central ) Article search WSJ and NYT Peer reviewed articles
  18. 18. BUS Databases (some examples) Plunkett Research  Industry analysis  Professional Associations Mergent  U.S & international company data and reports; Lexis-Nexis Academic  articles, SWOTS, reports, legal resources. Reference USA  Local companies / small business
  19. 19. Access through Blackboard
  20. 20. Databases A-Z
  21. 21. Choosing Mergent Online
  22. 22. Insert company name
  23. 23. Wealth of information
  24. 24. Business Source Premier
  25. 25. Business Source Premier Search for articles about the company
  26. 26. Business Source Premier
  27. 27. Business Source Premier
  28. 28. Business Source Premier
  29. 29. Business Source Premier
  30. 30. Datamonitor Reports  Narrative discussions of company description, history, vision, SWOT reports and more!  Usually updated every 6 months
  31. 31. ProQuest Central
  32. 32. ProQuest Central
  33. 33. ProQuest Central
  34. 34. ProQuest Central
  35. 35. Limits If you are overwhelmed with the number of hits you can narrow your search to: ◦ Title ◦ Subject ◦ Date of publication If you don’t have enough articles – use different search terms (synonyms)
  36. 36. So, how do I find my search terms? From my textbook Class notes From the syllabus or assignment From the first few articles that I find Suggestions from the databases
  37. 37. ProQuest Central
  38. 38. TD NET - EZ FIND
  39. 39. Let’s Review  Blackboard  Databases (A-Z or by subject)  ABI Inform Complete  Advanced Search  If two many results - limit your search by  Title  Date of publication  Format (journals only) etc.
  40. 40. Let’s Review  Preview and open the selected article  Notice citation tool  Scroll down to see references (bibliography, work cited)  Locate your reference using TDNET – EZ FIND (on library database A-Z)  Search for a journal and within the journal for the your reference
  41. 41. When examining documents Some things to think about… Who is the author? Authority Has the article been peer-reviewed? Scholarly vs. Popular articles  How old is the information? Date What is the “point of view”- Do you think there is bias?  Is it closely related enough to my to my topic? aka Relevance
  42. 42. What Else Have We Learned here? TRANSFERABLE SKILLS How can doing this assignment help you with other research assignments in the future? Let’s talk about this for a while
  43. 43. Any questions?
  44. 44. What is the term that implies the ability to understand and evaluate information? A. Librarian Skills B. Information Literacy C. Comprehensive Research Knowledge D. Online Reference Ability QUIZ
  45. 45. Where to look for Datamonitor reports? A. Google B. Reference U.S.A. C. NYSE website D. Business Source Premier QUIZ
  46. 46. When you have too many articles on your topic how can you narrow your search ? A. By title B. By subject C. By date of publication D. All the above QUIZ
  47. 47. Which database will help you find articles about your cases? A. ProQuest Central (ABI Inform Complete) B. Business Source Premier C. Lexis-Nexis Academic D. All the above QUIZ
  48. 48. What’s the name of the library service that allows you to locate journals within databases? A. ebrary B. Catalog C. Ez Find (TDNET) D. All the above QUIZ
  49. 49. To avoid plagiarismAlways include citations for wording or ideas if they are not your own Citations OWL (Online Writing Lab) at Purdue University
  50. 50. LibGuides
  51. 51. ebooks ready to download to your device Live chat with a Berkeley College librarian YOUR LIBRARIAN: THE ORIGINAL SEARCH
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