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MGT 220 - Video Case Analysis
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MGT 220 - Video Case Analysis


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MGT 220 - Video Case Analysis

MGT 220 - Video Case Analysis

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  • 2. Who am I ? Susan Van Alstyne, MLIS Library Director Newark Campus Library 973-642-3888 x6170
  • 3. Why am I here?  To provide research guidance for your assignments  This proliferation of information requires skills to assess and evaluate the quality of that information Pay attention Take notes Ask questions Quiz at the end of this presentation !
  • 4. LEARNING OBJECTIVE Students will use appropriate controlled vocabulary to navigate subject/discipline-specific databases, identify gaps in information gathered, and employ alternative search tools—including bibliographies and citations to find additional materials.
  • 5. Research Process Identify Topic Research Strategy / Actual Research Evaluate Synthesiz e / Free Writing/ Proofread Cite
  • 6. Assignment Information you will need: ◦ Find company information ◦ Find business articles ◦ Find data from business websites *Apply textbook topics to search for information
  • 7. Assignment  Analysis of ONE VIDEO CASE (found at the end of the chapters in your textbook):  Address the questions at the end of the case  Summarize & Expand on the case with articles presenting key facts of the case  At LEAST 3 Scholarly articles  9 page report  Do not repeat information found in the textbook  Power Point presentation of the report
  • 8. Researching a company  Public companies will have much more information readily available than small private companies  What we can learn… ◦ Products and services ◦ Industry and competitor companies ◦ How the company is performing ◦ Current trends with that company
  • 9. Sources of information  Corporate site  Online databases ◦ Business Source Premier ◦ Mergent Online ◦ Plunkett Research ◦ Proquest Central
  • 10. Why should we trust databases? The material has been vetted by experts They often contain peer reviewed journal articles They have tools to help refine your search They are frequently updated
  • 11. Internet searching  Google is a powerful tool but is not designed for research  Challenge of assessing and evaluating information ◦ Accuracy ◦ Authority ◦ Objectivity ◦ Currency
  • 12. Corporate website  Type into Google: ◦ Company Name or go directly to corporate web site ◦ Public companies must communicate with their shareholders ◦ They are required to publish detailed information about their company in the form of 10-K reports, SEC filings and detailed annual reports
  • 13. PepsiCo Corporate Site
  • 14. PepsiCo corporate site
  • 15. Merck corporate site
  • 16. Online databases  Berkeley subscribes to over 50 of these databases  Information found through the databases is generally more accurate and trustworthy  They allow you to better pinpoint the information you need  Several of them are business-centric  Each one has unqiue content and benefits
  • 17. BUS Databases (some examples) Business Source Premier Datamonitor reports with SWOT analysis, article search; ABI Inform Complete (ProQuest Central ) Article search WSJ and NYT Peer reviewed articles
  • 18. BUS Databases (some examples) Plunkett Research  Industry analysis  Professional Associations Mergent  U.S & international company data and reports; Lexis-Nexis Academic  articles, SWOTS, reports, legal resources. Reference USA  Local companies / small business
  • 19. Access through Blackboard
  • 20. Databases A-Z
  • 21. Choosing Mergent Online
  • 22. Insert company name
  • 23. Wealth of information
  • 24. Business Source Premier
  • 25. Business Source Premier Search for articles about the company
  • 26. Business Source Premier
  • 27. Business Source Premier
  • 28. Business Source Premier
  • 29. Business Source Premier
  • 30. Datamonitor Reports  Narrative discussions of company description, history, vision, SWOT reports and more!  Usually updated every 6 months
  • 31. ProQuest Central
  • 32. ProQuest Central
  • 33. ProQuest Central
  • 34. ProQuest Central
  • 35. Limits If you are overwhelmed with the number of hits you can narrow your search to: ◦ Title ◦ Subject ◦ Date of publication If you don’t have enough articles – use different search terms (synonyms)
  • 36. So, how do I find my search terms? From my textbook Class notes From the syllabus or assignment From the first few articles that I find Suggestions from the databases
  • 37. ProQuest Central
  • 38. TD NET - EZ FIND
  • 39. Let’s Review  Blackboard  Databases (A-Z or by subject)  ABI Inform Complete  Advanced Search  If two many results - limit your search by  Title  Date of publication  Format (journals only) etc.
  • 40. Let’s Review  Preview and open the selected article  Notice citation tool  Scroll down to see references (bibliography, work cited)  Locate your reference using TDNET – EZ FIND (on library database A-Z)  Search for a journal and within the journal for the your reference
  • 41. When examining documents Some things to think about… Who is the author? Authority Has the article been peer-reviewed? Scholarly vs. Popular articles  How old is the information? Date What is the “point of view”- Do you think there is bias?  Is it closely related enough to my to my topic? aka Relevance
  • 42. What Else Have We Learned here? TRANSFERABLE SKILLS How can doing this assignment help you with other research assignments in the future? Let’s talk about this for a while
  • 43. Any questions?
  • 44. What is the term that implies the ability to understand and evaluate information? A. Librarian Skills B. Information Literacy C. Comprehensive Research Knowledge D. Online Reference Ability QUIZ
  • 45. Where to look for Datamonitor reports? A. Google B. Reference U.S.A. C. NYSE website D. Business Source Premier QUIZ
  • 46. When you have too many articles on your topic how can you narrow your search ? A. By title B. By subject C. By date of publication D. All the above QUIZ
  • 47. Which database will help you find articles about your cases? A. ProQuest Central (ABI Inform Complete) B. Business Source Premier C. Lexis-Nexis Academic D. All the above QUIZ
  • 48. What’s the name of the library service that allows you to locate journals within databases? A. ebrary B. Catalog C. Ez Find (TDNET) D. All the above QUIZ
  • 49. To avoid plagiarismAlways include citations for wording or ideas if they are not your own Citations OWL (Online Writing Lab) at Purdue University
  • 50. LibGuides
  • 51. ebooks ready to download to your device Live chat with a Berkeley College librarian YOUR LIBRARIAN: THE ORIGINAL SEARCH