SplashCast Overview Deck
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SplashCast Overview Deck



This is one of the last SplashCast overview decks before shutting it's doors in August, 2009. SplashCast was an online video social TV pioneer before running out of money.

This is one of the last SplashCast overview decks before shutting it's doors in August, 2009. SplashCast was an online video social TV pioneer before running out of money.



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SplashCast Overview Deck Presentation Transcript

  • 1. Pioneers of Social TV www.splashcastmedia.com
  • 2. The “House” Social TV Application (in partnership with Hulu) 3
  • 3. The Social TV Platform
    • The Social TV platform distributes premium video in Facebook and MySpace
    • The platform uses technology based on first-ever “video-time” (asynchronous) chat technology, resulting in:
      • Longer session times per viewer
      • More return visits per viewer
      • More viral sharing per viewer
      • More revenue per viewer
    • Proven Superiority
    • 40% longer session times than Hulu.com
    • Very high CTR: 3.0% ad interaction per session
    • 100% sold out to top brand advertisers
    SplashCast’s The Office social TV application in Facebook and MySpace
  • 4. Chatter Video-time (asynchronous) chat. See friends’ comments moment-by-moment in the video. Publishing to Status Streams and News Feeds Post videos, reviews, comments, chatter, poll questions, and your fan ranking, etc to your Facebook, Twitter, and MySpace status streams. Audience Reaction Maps View the good and bad parts in an episode via the audience reaction graph and meter. Games & Virtual Currency Play fun games tied to video content and earn (or buy) currency to increase your fan ranking. The Social TV Platform
  • 5. SplashCast Social TV Network
    • SplashCast’s own media network features primetime TV episodes from NBC, Fox, ABC and music videos from top musical acts from Sony BMG
    • There are 6M monthly unique users across SplashCast’s 150+ television and music network, distributed within Facebook and MySpace
      • 1.5M monthly unique TV users , from 500,000 application installs
    • SplashCast’s TV network has been 100% sold-out since its Jan, 2009 launch
    • SplashCast’s media network includes 40 prime time TV applications and 135 music applications, leveraging SplashCast’s Social TV technology, distributed in Facebook and MySpace
  • 6. High Performance Ad Product for Social TV
    • Key Testimonials and Metrics
    • “ Top performing publisher ad product”
      • Apollo Interactive, representing Jack In The Box
    • “ Best social network ad product”
      • OMD, representing Nissan and Infiniti
    • Number of ad campaigns: 9 (since Jan 1, 2009)
    • Repeat advertisers: Nissan and Infiniti (since Jan 1, 2009)
    • Average time spent in application: 15 min
    • Average brand impressions per session: 30
    • Effective CPM (session basis): $90
    • Effective CPM (ad unit basis): $3
    Right Guard’s Micro-Site in The Simpsons TV Application (actual CTR was > 4%) 6
  • 7. Advertisers Nissan Infiniti Dial Soap Jack In The Box Dr. Pepper Gatorade Sony Electronics LG Fox Entertainment THQ Nike Red Bull Quiksilver SplashCast Attracts Top-Tier Content Partners & Advertisers Content Providers Hulu (NBC, Fox, ABC) Sony BMG Fuel TV Universal Music Group Warner Brothers EMI NPR Fox News CBS (pending) MTV Networks (pending) Agencies OMD Universal McCann Initiative Moxie Wieden + Kennedy Razorfish Mindshare Tequila MOne 5
  • 8. Key Competitive Advantages 8
    • Over 15 years of IP development experience
    • Patents filed in 2006, before competition had incorporated