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Pedagogical Science General Wingate Polytechnic College in Managements of Business presentation for trainers

Pedagogical Science General Wingate Polytechnic College in Managements of Business presentation for trainers

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  • 1. Atsede Kebede Managements of professional Vocational and Business Education Course: Pedagogical Science in Higher Education Subject Area Methods Course: Numbers CTPD 601 Individual Assignment: ON Lesson plan preparation and teaching material in General Wingate Polytechnic College in Managements of Business Department for level V students. Course title: Business communication Prepared by:Berhanu Tadessr ID : GSE/0514/11 Submitted to: Instructors Girma Zewede Associate Professor September, 2013 Business Studies — Unit 1: Business Communications at Scheme of work Berhanu Tadesse 2013 1
  • 2. Atsede Kebede Course description: Working together: business communications Effective communication is an essential part of a smoothly running business organisation. Communication involves the transmission of information from a source (or a number of sources) to receivers. The information is communicated in the form of a message. In the modern organisation there will be multi-channel flows of communication. For example a customer may request a new part from a supplier, with information on how to use that part in a piece of equipment. The supplier will then communicate with the customer setting out instructions for using the part, as well as sending a delivery note, invoice, and further sales literature. Increasingly these interactions will be carried out by electronic media such as through a sales website, e-mail communications and other means. The effectiveness of communications depends on: 1.The clarity of the message. 2.The quality of the medium used to transmit the message. The medium is the means of communicating e.g. e-mail, telephone, letter, etc. 3.Any distracting 'noise' that prevent the message from effectively getting through. For example, if the recipient receives lots of e-mail messages, they may fail to give proper attention to the sender's message. 3.The ability of the receiver to decode the message. For example, they may not be able to understand the instructions given. There are two main forms of business communication: 1.Internal communication, i.e. communication within the business. 2.External communication, i.e. communication outside 2 Business Studies — Unit 4: Business Communications Scheme of work Bernhanu Tadesse
  • 3. Atsede Kebede Business Communications: Unit 1. Business Communications Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources • To understand that • Students look at a case study in Business • See the Business Studies Student Book key questions 1 Topic 4.1 Communication/T successful Studies Student Book Business he communication communication Communications examining whether model. involves a sender messages have been understood in a communication, including various tasks, How the and receiver, and fashion design business. see ‘What is Communication?’ at communication that feedback is model works. essential to successful communication. • Business Communications, Chapter 1. • • Students research the main principles of www.bized.co.uk/educators/level2/com ms/activity/buscomms11.htm communication. • Teacher gives a presentation on the main aspects of the communication model. • Students create a mind map outlining the main areas for study. For a resource on the main principles of • For a presentation covering the main aspects of the communication model, see ‘Communication in Business’ at www.bized.co.uk/educators/16-19/ business/hrm/presentation/communicati on.ppt Business Studies — Unit 1: Business Communications at Scheme of work Berhanu Tadesse 2013 3
  • 4. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions • For a business communication mind map, see www.bized.co.uk/educators/1619/business/ hrm/presentation/buscomm_map.htm The purpose of • To appreciate that communication. communication Business Studies Student Book Business Communication and involves a transfer Communications considering the the audience. 2 of information. purpose of communication and whether overview of the basic principles of communication would be improved by communication, see Conflicts arising • To appreciate he • Students look at a case study in • See the Business Studies Student Book Business Communications, Chapter 2. • For a presentation providing an from importance of consultation and negotiation in an www.bized.co.uk/educators/16- communication knowing who the independent educational organisation. 19/business/ with different audience is and audiences. what message is an overview of the basic principles of being communication. • Teacher gives a presentation providing hrm/presentation/buscomm.ppt • Biz/ed Network is a free social networking site for teachers to share communicated. resources, upload files and video clips, • To understand how take part in discussion, submit and audiences respond differently to wikis. New resources are constantly different 4 comment on blogs, and create and edit being added. Business Studies — Unit 4: Business Communications Scheme of work Bernhanu Tadesse
  • 5. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions communication. For a lesson plan on communication with a practical team-building exercise, access Biz/ed Network through www.bized.co.uk, search for ‘Communication’ and include ‘Shared files’ and ‘Lesson plan’. Business Studies — Unit 1: Business Communications at Scheme of work Berhanu Tadesse 2013 5
  • 6. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources • To appreciate that • Students look at a case study in • See the Business Studies Student Book key questions 3 The process of communication. the way a message Business Studies Student Book Business Methods of is sent might affect Communications identifying communication. the success of the communication media, and evaluate the process of communication and barriers communication. most effective media in a motor to communication, see ‘Business dealership. Communication Activity’ at • To be able to Business Communications, Chapter 3. • For case studies highlighting the identify at least • Students research case studies two advantages highlighting the process of 19/business/ and two communication and barriers to hrm/activity/communication.htm disadvantages of communication. and The Times 100 case study different methods • Students take part in a quiz on the of communication. processes of communication. • To understand that www.bized.co.uk/educators/16- ‘Amway’, Edition 3, at www.thetimes100.co.uk/case-study-using-communications-to-developbusiness-opportunities--11-87-1.php the feedback • For a Times 100 quiz on effective received is an indicator of the success of 6 Barriers to good www.thetimes100.co.uk/revision/quiz-- communication. 4 communication, see unison--38-231-1.php • To be able to Business Studies — Unit 4: Business Communications • Students look at a case study in the Scheme of work • See the Business Studies Student Book Bernhanu Tadesse
  • 7. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions communication. identify and Business Studies Student Book Business explain the key Communications identifying barriers to barriers to communication and their effects on a principles of communication, see ‘What successful call centre making hotel bookings. is Communication?’ at Students use resources on www.bized.co.uk/educators/level2/com www.bized.co.uk covering the main ms/activity/buscomms11.htm communication. • principles of communication, including Business Communications, Chapter 4. • For resources and tasks on the main • See The Times 100, ‘Working various tasks. Together: Business Communications’ at • Students use resources on business www.thetimes100.co.uk/theory/theory-- communications from The Times 100. working-together-businesscommunications--388.php 5/6 The effects of good • To be able to • Students look at a case study in • See the Business Studies Student Book business identify how Business Studies Student Book Business communication. successful Communications examining the benefits The effect on communication of good communication in an airport. different business benefits a • Students look at a Times 100 case study www.thetimes100.co.uk/case-study-- organisations. business’s: on communication issues in the trade using-effective-communications--38- union UNISON. 253-1.php ○ sales ○ reputation ○ motivation Business Studies — Unit 1: Business Communications at • Students take part in a quiz on ethical communication. Scheme of work Business Communications, Chapter 5. • See The Times 100: ‘Why is effective communication so important?’ at • For a Times 100 quiz on ethical communication, see Berhanu Tadesse 2013 7
  • 8. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions ○ efficiency www.thetimes100.co.uk/revision/quiz-- ○ product vodafone--41-232-1.php information. 8 Business Studies — Unit 4: Business Communications Scheme of work Bernhanu Tadesse
  • 9. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources • To recognise how • Students look at a case study Business • See the Business Studies Student Book key questions 7 The effects of bad business poor Studies Student Book Business communication. communication Communications identifying bad How poor can affect a communication and its effects on a DIY that help to highlight how communication can business, store and its customers. communication can fail, see Brand lead to conflict producing: between ○ conflict studies that highlight how biggest branding mistakes of all time, ○ reduced communication can fail. by M. Haig (Kogan Page, 2003). stakeholder groups. The effect on different business productivity ○ Topic 4.2 • For interesting and short case studies • Students research and discuss case • Students create revision notes on Failures: The truth about the 100 • For revision notes on barriers to damage to barriers to communication and the communication, see www.revision- reputation ○ organisations. 8 Business Communications, Chapter 6. effects of poor communication. notes.co.uk/Detailed/1970.html effects on costs. • To understand the • Students look at a case study in the • See the Business Studies Student Book Communication main stakeholders Business Studies Student Book Business with stakeholders in a business and Communications identifying the of a business/The the rights and stakeholders in a gas company and stakeholders, see stakeholder model. responsibilities of evaluate the methods of communication www.bized.co.uk/virtual/cb/factory/pur each. that are most effective for stakeholders. chasing/ Students use resources on worksheets3.htm • Business Studies — Unit 1: Business Communications at Scheme of work Business Communications, Chapter 7. • For worksheets on communication with Berhanu Tadesse 2013 9
  • 10. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions communication with stakeholders on • For a worksheet originally based on the www.bized.co.uk, and complete new runway at Manchester Airport, but worksheets. which can be adapted to cover the proposed third runway at Heathrow, see • Students research case studies on the ‘Worksheet on the Stakeholder role of stakeholders. Economy’, www.bized.co.uk/learn/business/externa l/ stakeholder/worksheet.htm • For a lesson plan, case study and answer sheet on the role of stakeholders, see Times 100: ‘The Role of Stakeholders’ — lesson plan, case study and answer sheet, at www.thetimes100.co.uk/support/downl oad--30.php 9 Methods of • To recognise the • Students look at a case study in the communication Business Studies Student Book Business with stakeholders. which a business Communications considering how a Different 10 main ways in communicates business that has contravened • See the Business Studies Student Book Business Studies — Unit 4: Business Communications Scheme of work Business Communications, Chapter 8. • For a role-play scenario on the principles of effective communications, Bernhanu Tadesse
  • 11. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions communication with different environmental legislation can effectively see ‘Business Communication 2 — media. stakeholders. communicate the issues to stakeholders. Activity’, at • Students conduct a role-play demonstrating the principles of effective communications. • Students use resources on www.bized.co.uk/educators/1619/business/hrm/activity/buscomm.htm • For resources on evaluating different stakeholder perspectives, see www.bized.co.uk to help develop ‘Directors’ Pay: A Fair Deal?’ at evaluation skills based on different www.bized.co.uk/educators/level2/peop stakeholder perspectives. le/lesson/ directors1.htm Business Studies — Unit 1: Business Communications at Scheme of work Berhanu Tadesse 2013 11
  • 12. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources Types of written • To understand the • Students look at a case study in the • See the Business Studies Student Book communication. main principles Business Studies Student Book Business The range of and purposes of Communications examining the written forms of producing business purposes of written communication in a communication. documents in business that arranges conference written format. facilities, and evaluate the effectiveness key questions 10 of written communication. • Students research the principles of Business Communications, Chapter 9. • For 600 free online sample letters, see www.4hb.com/letters • For resources on the composition of business letters, see www.4hb.com/letters/business-letterformat.html writing business letters and CVs, and and www.speakspeak.com practise writing their own. and www.vocationallearning.org.uk/teacher s/cei/ict • For resources on writing CVs, see www.alec.co.uk and www.bbc.co.uk/schools/gcsebitesize and www.businessballs.com/curriculum.htm and 12 Business Studies — Unit 4: Business Communications Scheme of work Bernhanu Tadesse
  • 13. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions www.careers.salford.ac.uk/students/han douts/ creating_CV_05.pdf 11 Types of electronic communication. • To understand how • Students look at a case study in the • See the Business Studies Student Book email, fax, the web Business Studies Student Book Business Business Communications, Chapter 10. and loyalty cards Communications considering the use of are used to fax and email in communication with a business communication see communicate with solicitor, and evaluate which would be www.bized.co.uk/educators/16- stakeholders. the most effective. 19/business/production/presentation/rol • • Teacher gives a presentation on the role of ICT in business and the main types of communication network. • Students research how ICT has changed the way businesses communicate. • Students create revision notes on electronic communication. For a presentation on the role of ICT in eict.ppt • For an activity on the role of ICT in business communication see www.bized.co.uk/educators/1619/business/production/lesson/roleict.ht m • For revision notes on the advantages and disadvantages of electronic communication see www.revisionnotes.co.uk/Detailed/1973.html and www.revision- Business Studies — Unit 1: Business Communications at Scheme of work Berhanu Tadesse 2013 13
  • 14. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions notes.co.uk/Detailed/1975.html 12 Types of oral communication. • To be able to • Students look at a case study in the recognise the main Edexcel GCSE Business Studies Student forms of oral Book Business Communications communication examining the effectiveness of oral used in business, communication at presentations, and and when they are analyse factors that could improve oral appropriate. • See the Business Studies Student Book Business Communications, Chapter 11. communication. • To understand basic protocols for the use of oral methods of communication. 14 Business Studies — Unit 4: Business Communications Scheme of work Bernhanu Tadesse
  • 15. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources • To understand the • Students look at a case study in the • See the Business Studies Student Book key questions 13 The use of images in business. role of imagery in Business Studies Student Book Business Logos, designs, business adverts, celebrity communication. Communications identifying the benefits • For resources and a task about different of using a logo for a salon, and how it image-based communication methods, might affect the business. see www.bized.co.uk/educators/16- endorsements, • To appreciate how slogans and endorsements are straplines. Business Communications, Chapter 12. Students use resources on 19/business/marketing/lesson/communi part of the way a www.bized.co.uk about different image- cations1.htm business based communication methods, and communicates its complete the task. image. • • Teacher hands out materials showing well-known logos and brand names partially obscured, and students investigate how easily they can recognise the logos and brands. 14/15 Topic 4.3 Business • To understand the • Students look at a case study in the • See the Business Studies Student Book communication main benefits of Business Studies Student Book Business tools/The principles using word Communications considering a word- of using word- processing. processed letter sent by a builder to a and disadvantages of using letters as a customer. form of business communication, see processing skills. • To understand and Business Studies — Unit 1: Business Communications at Scheme of work Business Communications, Chapter 13. • For revision notes on the advantages Berhanu Tadesse 2013 15
  • 16. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions be able to write • Students create revision notes on the standard business letters in an The value of letters as a form of business appropriate format. 16 advantages and disadvantages of using www.revision- communication. • To recognise the • Students look at a case study in the notes.co.uk/Detailed/1971.html • See the Business Studies Student Book presentations in main types of Business Studies Student Book Business business. presentation media Communications identifying problems and the advantages in using a presentation, and evaluate including some hints on presentations and disadvantages methods of improving presentations. and other communication media (in of each. • To recognise the importance of the • Students research and use online Business Communications, Chapter 14. • For a useful book with a range of topics Chapter 5, ‘Business Communication: resources providing tutorials on slide Creating and delivering messages that shows. matter’), see M. Kelly and J. McGowen, needs of the BUSN Instructor’s Edition (Cengage audience when Learning, 2009). planning • For online resources providing tutorials presentations. on slide shows, see • To be able to http://office.microsoft.com produce appropriate and presentations using 16 and www.actden.com/pp www.students.ucs.ed.ac.uk/helpdesk/stu Business Studies — Unit 4: Business Communications Scheme of work Bernhanu Tadesse
  • 17. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions appropriate media. dent and www.dur.ac.uk/resources/its/info/guides / 42Powerpoint2003.pdf and http://motivate.maths.org/teachers/Powe rPoint_ presentations.shtml Business Studies — Unit 1: Business Communications at Scheme of work Berhanu Tadesse 2013 17
  • 18. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources • To be able to use a • Students look at a case study in the • See the Business Studies Student Book key questions 17/18 The use of DTP in businesses. basic DTP package Business Studies Student Book Business to produce a Communications examining the factors leaflet, booklet, involved in choosing a DTP package for desktop publishing, see price list, menu, designing business cards, and evaluate http://desktoppub.about.com/od/lessonp etc. the success of the use of software. lans/a/ • To be able to • Students research the advantages and recognise the Business Communications, Chapter 15. • For links to a variety of activities on disadvantages of desktop publishing. lessonplans.htm advantages and disadvantages of using DTP packages. • To be able to evaluate a DTP document in relation to its target audience. 19 The use of video and 18 • To be able to identify and Business Studies — Unit 4: Business Communications • Students look at a case study in the Business Studies Student Book Business Scheme of work • See the Business Studies Student Book Business Communications, Chapter 16. Bernhanu Tadesse
  • 19. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions • For revision notes on videoconferencing teleconferencing in explain at least Communications examining factors business. two advantages affecting the use of videoconferencing for business communication, see and two when communicating between different www.revision-notes.co.uk/ disadvantages of countries, and evaluate Detailed/1974.html the use of video videoconferencing against face-to-face- and communication. teleconferencing • Students create revision notes on the as means of communication. 20 Organisational uses of videoconferencing for business communication. • To recognise the • Students look at a case study in the charts and their three main types of Edexcel GCSE Business Studies Student purpose. organisation chart. Book Business Communications • See the Business Studies Student Book Business Communications, Chapter 17. • For a presentation on business functions identifying the uses of organisational and organisation that can be edited to explain at least charts in manufacturing business, and remove irrelevant material, see two advantages consider the effects, advantages and ‘Business Functions and Organisation’ and two disadvantages for the business. at www.bized.co.uk/educators/16- • To be able to disadvantages of each type of chart to a business. • Teacher gives a presentation on business functions and organisation. • Students research types of communication network. Business Studies — Unit 1: Business Communications at Scheme of work 19/business/strategy/presentation/busor g.ppt • For types of communication network, see Times 100: Berhanu Tadesse 2013 19
  • 20. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions www.thetimes100.co.uk/theory/theory-business-communications--271.php 20 Business Studies — Unit 4: Business Communications Scheme of work Bernhanu Tadesse
  • 21. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources • To be able to • Students look at a case study in Business • See the Business Studies Student Book key questions 21 The value of email systems. identify the main Studies Student Book Business types of electronic Communications identifying the benefits • For the Business Link guide to the of email and evaluate its use for a travel benefits of email and the internet, see agency. www.businesslink.gov.uk/bdotg/action/l communication used in business. • To recognise and be able to explain • Student research the main benefits of Business Communications, Chapter 18. ayer?topicId=1075422298 email and the internet for business. at least two advantages and two disadvantages of electronic communication. • To be able to appreciate the importance of email to businesses. 22 Topic 4.4 Communicating • To understand what the internet is Business Studies — Unit 1: Business Communications at • Students look at a report-writing activity in the Business Studies Student Book Scheme of work • See the Business Studies Student Book Business Communications, Chapter 19. Berhanu Tadesse 2013 21
  • 22. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions via the web/The internet. and how it works. • To recognise at least two advantages and Business Communications and consider • For a chapter that covers a range of whether a hardware store owner should topics related to the internet and e- set up a website. commerce — useful across the whole of • Students research the business uses of this Unit as additional information — two disadvantages the internet, how it works, and its see Chapter 17, ‘Managing information of the internet for advantages and disadvantages. and technology: Finding new ways to learn and link’ in M. Kelly and J. businesses. McGowen, BUSN Instructor’s Edition • To be familiar (Cengage Learning, 2009). with basic • For an overview of the internet (perhaps terminology connected with the too technical for some students but a internet. useful source of information) see ‘ Explanation of the Internet and the WWW: How does it work?’ at www.bized.co.uk/educators/1619/business/marketing/lesson/internet1. htm 23 Business websites. • To be able to • Students look at an activity in the identify at least four main reasons 22 Business Studies Student Book Business Communications identifying the Business Studies — Unit 4: Business Communications Scheme of work • See the Business Studies Student Book Business Communications, Chapter 20. • See ‘Principles of online presence’ at Bernhanu Tadesse
  • 23. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions why a business stakeholders of Sainsbury’s and how www.bized.co.uk/educators/16- would want to they might benefit from a website. 19/business/marketing/lesson/online1.ht have an online presence. • Students investigate the detailed reasons m why businesses have websites. • To recognise why a website might not be appropriate to a business. Business Studies — Unit 1: Business Communications at Scheme of work Berhanu Tadesse 2013 23
  • 24. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources • To understand the • Students look at a case study in the • See the Business Studies Student Book key questions 24 Creating a simple website. main steps that a Business Studies Student Book Business business would Communications considering issues need to take to set affecting the creation of a website, and setting up a business website, including up a website. evaluate the importance of these issues. tasks to help reinforce the principles • Students investigate the key factors Business Communications, Chapter 21. • For resources on the factors involved in covered, see ‘Simple Business Website: involved in setting up a business Development Lifecycle’ at website. www.bized.co.uk/educators/1619/business/marketing/lesson/lifecycle1 .htm 25 Domain names and hosting. • To understand the • Students look at a case study in the • See the Business Studies Student Book terms ‘domain’ Business Studies Student Book Business and ‘hosting’, and Communications examining the benefits to appreciate the of web hosting for a business selling domain names and hosting a website, benefits and costs Polish food in the UK. see ‘Simple Business Website: Domain of different ways • Students research methods of buying of hosting a site. domain names and hosting a website. Business Communications, Chapter 22. • For an overview of methods of buying Names and Hosting’ at www.bized.co.uk/educators/1619/business/marketing/lesson/domain1. htm 24 Business Studies — Unit 4: Business Communications Scheme of work Bernhanu Tadesse
  • 25. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources • To understand that • Students look at a case study in • See the Business Studies Student Book key questions 26 Legal obligations of websites. operating a Business Studies Student Book Business website entails Communications evaluating how a legal obligations. business that makes chicken houses can considerations in setting up and running best modify its website so that it is a website, see ‘Simple Business effective and meets legal requirements. Website: Legal Obligations’ at • To recognise and appreciate the key legal • Student research the key legal Business Communications, Chapter 23. • For an overview of the key legal www.bized.co.uk/educators/16- responsibilities considerations in setting up and running 19/business/marketing/lesson/legal1.ht associated with a website. m running a business website. 27/28 Successful business websites. • To be able to state • Students look at a case study in the • See the Business Studies Student Book at least four ways Business Studies Student Book Business of measuring the Communications comparing the success of a effectiveness of two websites in success of a business website, see business website. different industries. ‘Simple Business Website: Measuring • To recognise that success depends • Students research ways to measure the success of a business website. Business Communications, Chapter 24. • For an overview of ways to measure the Success’ at www.bized.co.uk/educators/16- on the benchmark 19/business/ used and the type marketing/lesson/success1.htm Business Studies — Unit 1: Business Communications at Scheme of work Berhanu Tadesse 2013 25
  • 26. Atsede Kebede Week Content coverage/ Learning outcomes Exemplar activities Exemplar resources key questions of business website under consideration (eg sales-driven compared to informationgiving). 2454rl220409/mnt/temp/unoconv/20140124142026/berhanudocmentonbuisen 26 Business Studies — Unit 4: Business Communications esscommunicationunit-44232-140124082026-phpapp02.doc.1–30/0 Scheme of work Bernhanu Tadesse
  • 27. Atsede Kebede This grid is for you to create your own scheme of work if needed. LESSON PLAN KLA: Date: 16 /12/05 Class: church R.no.23 Time: 8.30am SYLLABUS OUTCOME/S & INDICATOR/S 1. Learn why communication matters  To identify steps in taking responsibility for your Business communication. 2. Identify skills today’s employers expect  To explore the use of deferent types of business communication, 3. Explore the communication process  To identify ways to establish rapport in communication. 4. Commit to ethical communication To compare “telling” and “asking” questions styles in solving problems 5. Communicate in a diverse world 6. Use communication technology TEACHING AND LEARNING ACTIONS Business Studies — Unit 1: Business Communications at Scheme of work Berhanu Tadesse 2013 27
  • 28. Atsede Kebede ORIENTATION: REFLECTIONS Content Time GUIDED DISCOVERY Group Teacher’s Assessment Introduction 45min EXPLORATION Structure Role INDIVIDUALISATION Understanding Resources What How • Students • Students look at a the process of Student communication Book and barriers to Business communication Communicat Workplace highlighting Studies in Today’s studies Business Communication research case case study in Business . ions Students take part identifying in a quiz on the communicati processes of on media, communication. and evaluate the most effective 28 Business Studies — Unit 4: Business Communications Scheme of work Bernhanu Tadesse
  • 29. Atsede Kebede media in a motor dealership. Source www.edexcel.com/gcse2009 inheritance Pumpkin Patch Limited. (2010). Annual Report 2010. Auckland: Author. Retrieved from http://www.pumpkinpatch.biz/documents/238_PPL_2010_Annual_Report. Read more: http://businesscasestudies.co.uk/business-theory/people/working-together-businesscommunications.html#ixzz2ewnyhliP Follow us: @Thetimes100 on Twitter | thetimes100casestudies on Facebook Business Studies — Unit 1: Business Communications at Scheme of work Berhanu Tadesse 2013 29
  • 30. Atsede Kebede 30 Business Studies — Unit 4: Business Communications Scheme of work Bernhanu Tadesse