Attention Profiling

    towards learning web services


              Henri Bergius
http://bergie.iki.fi  http://nemein.c...
Infoglut

Information is out there, but who has
         time to process it?
Web sites are stupid

You have to tell the same things to
       every new service
Single-site learning is not
         enough
...except if you're Amazon or Google
Attention Profiling

Syndicating the learned information
      between web services
Learn from what user does
                            Image: Faraday Media
Turn it into usable attention data
                                     Image: Faraday Media
Syndicate attention between sites
                                Image: Faraday Media
Digg

News items favourited
last.fm

What music you listen to
Yahoo! Delicious

    Bookmarks
Ok, you've got attention

       What then?
Highlight interesting items

   quot;Open Source conference in
      Tampere this weekquot;
Filter out uninteresting items

     quot;Click here to also see the
          'Microsoft' newsquot;
How to actually do it?




           Midgard                        Apache Mahout

• LAMP framework                    • ...
There, problem solved

 Your web service learns, reduces
infoglut, and serves the user better
Play nice

Let user know what is being tracked

 Give user their own attention data

       Allow history removal
Wrap-up

  Attention profiling can make your service smarter

    More and more APML sources are coming up

 APML is easy ...
Attention Profiling for smarter web services
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Attention Profiling for smarter web services

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APML introduction in MindTrek 2008

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Attention Profiling for smarter web services

  1. 1. Attention Profiling towards learning web services Henri Bergius http://bergie.iki.fi http://nemein.com
  2. 2. Infoglut Information is out there, but who has time to process it?
  3. 3. Web sites are stupid You have to tell the same things to every new service
  4. 4. Single-site learning is not enough ...except if you're Amazon or Google
  5. 5. Attention Profiling Syndicating the learned information between web services
  6. 6. Learn from what user does Image: Faraday Media
  7. 7. Turn it into usable attention data Image: Faraday Media
  8. 8. Syndicate attention between sites Image: Faraday Media
  9. 9. Digg News items favourited
  10. 10. last.fm What music you listen to
  11. 11. Yahoo! Delicious Bookmarks
  12. 12. Ok, you've got attention What then?
  13. 13. Highlight interesting items quot;Open Source conference in Tampere this weekquot;
  14. 14. Filter out uninteresting items quot;Click here to also see the 'Microsoft' newsquot;
  15. 15. How to actually do it? Midgard Apache Mahout • LAMP framework • Java and Hadoop • Attention profiling part of the • Industrial-strength machine API learning • Good for simple services • Cloud computing • Out-of-the-box APML • Less out-of-the-box
  16. 16. There, problem solved Your web service learns, reduces infoglut, and serves the user better
  17. 17. Play nice Let user know what is being tracked Give user their own attention data Allow history removal
  18. 18. Wrap-up Attention profiling can make your service smarter More and more APML sources are coming up APML is easy to support via Open Source software www.apml.org www.dataportability.org Henri Bergius http://bergie.iki.fi
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