Attention Profiling for smarter web services

Attention Profiling towards learning web services Henri Bergius http://bergie.iki.fi http://nemein.com

Infoglut Information is out there, but who has time to process it?

Web sites are stupid You have to tell the same things to every new service

Single-site learning is not enough ...except if you're Amazon or Google

Attention Profiling Syndicating the learned information between web services

Learn from what user does Image: Faraday Media

Turn it into usable attention data Image: Faraday Media

Syndicate attention between sites Image: Faraday Media

Digg News items favourited

last.fm What music you listen to

Yahoo! Delicious Bookmarks

Ok, you've got attention What then?

Highlight interesting items quot;Open Source conference in Tampere this weekquot;

Filter out uninteresting items quot;Click here to also see the 'Microsoft' newsquot;

How to actually do it? Midgard Apache Mahout • LAMP framework • Java and Hadoop • Attention profiling part of the • Industrial-strength machine API learning • Good for simple services • Cloud computing • Out-of-the-box APML • Less out-of-the-box

There, problem solved Your web service learns, reduces infoglut, and serves the user better

Play nice Let user know what is being tracked Give user their own attention data Allow history removal

Wrap-up Attention profiling can make your service smarter More and more APML sources are coming up APML is easy to support via Open Source software www.apml.org www.dataportability.org Henri Bergius http://bergie.iki.fi

Attention Profiling for smarter web services

by Henri Bergius on Oct 08, 2008

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Attention Profiling for smarter web services — Presentation Transcript

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