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Attention Profiling for smarter web services
 

Attention Profiling for smarter web services

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APML introduction in MindTrek 2008

APML introduction in MindTrek 2008

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    Attention Profiling for smarter web services Attention Profiling for smarter web services Presentation Transcript

    • Attention Profiling towards learning web services Henri Bergius http://bergie.iki.fi http://nemein.com
    • Infoglut Information is out there, but who has time to process it?
    • Web sites are stupid You have to tell the same things to every new service
    • Single-site learning is not enough ...except if you're Amazon or Google
    • Attention Profiling Syndicating the learned information between web services
    • Learn from what user does Image: Faraday Media
    • Turn it into usable attention data Image: Faraday Media
    • Syndicate attention between sites Image: Faraday Media
    • Digg News items favourited
    • last.fm What music you listen to
    • Yahoo! Delicious Bookmarks
    • Ok, you've got attention What then?
    • Highlight interesting items quot;Open Source conference in Tampere this weekquot;
    • Filter out uninteresting items quot;Click here to also see the 'Microsoft' newsquot;
    • How to actually do it? Midgard Apache Mahout • LAMP framework • Java and Hadoop • Attention profiling part of the • Industrial-strength machine API learning • Good for simple services • Cloud computing • Out-of-the-box APML • Less out-of-the-box
    • There, problem solved Your web service learns, reduces infoglut, and serves the user better
    • Play nice Let user know what is being tracked Give user their own attention data Allow history removal
    • Wrap-up Attention profiling can make your service smarter More and more APML sources are coming up APML is easy to support via Open Source software www.apml.org www.dataportability.org Henri Bergius http://bergie.iki.fi