The document provides suggestions to improve communication areas for various AIESEC local committees in Italy. It identifies three clusters of local committees that need improvement in areas like events participation, media appearances, alumni involvement, social media development, and setting up functional wikis. It also provides detailed recommendations on how to improve resources for communication functions, external events participation, alumni involvement, web page development, social media use, media appearances, team allocation on MyAiesec, setting up functional wikis, using internal email communication, and office infrastructure. The overall goal is to increase human resources working on communication areas and improve the image and visibility of AIESEC Italy.

1. Communication Area
Suggestions for improvements
Based on AIESEC Italy SONA Q3, 2010
Evgenia Berestneva, MCVP IM

2. 2nd Claster to improve
Milano Cattolica
Alumni involvement
Media Appearances
Fan-page + Twitter
Functional Wiki
Members allocation in myaiesec
Pavia
Participation in Events
Media Appearances
Switch to @net email usage
Members allocation in myaiesec
Educational resources in myaiesec (functional wiki)
Torino
Participation in Events
Members allocation in myaiesec + @net email usage
Create internal com policy (! Crucial for big LCs)
Functional wiki
Technique in the office

3. 3rd Claster to improve
Ancona
Events participation
Media appearances
Alumni involvement
Create Fan-page
Functional Wiki
Switch to @net mail usage
Bari
Events participation
Media appearances
Alumni involvement
Members allocation in myaiesec
Switch to @net mail usage
Internet in the office
Bolzano
Events participation
Media appearances
Members allocation in myaiesec
Social media development
Catania
Events participation
Media appearances
Alumni involvement
WEB-PAGE counter
Create Fan-page
Functional Wiki
Switch to @net mail usage
Technique in the office
Genova
Events participation
Media appearances
WEB-PAGE counter
Functional wiki
Create Fan-page

4. 3rd Claster to improve
Napoli Federico II
Events participation
Alumni involvement
WEB-PAGE counter
Social media development
Members allocation in myaiesec
Functional wiki
Internal Communication
Napoli Parthenope
Events participation
Media appearances
WEB-PAGE promotion
Create Fan-page
Members allocation in myaiesec
Functional wiki
Palermo
Events participation
Media appearances
Members allocation in myaiesec
Switch to @net usage
Functional Wiki
Pisa
Events participation
Media appearances
WEB-PAGE promotion
Find LC office
Members allocation in myaiesec
Switch to @net mail usage
Roma Sapienza
Events participation
Media appearances
Alumni involvement
WEB-PAGE promotion
Members allocation in myaiesec
Switch to @net usage
Create internal com policy (!)

5. 3rd Claster to improve
Roma Tre
Events participation
Media appearances
Alumni involvement
Members allocation in myaiesec
Switch to @net usage
Functional Wiki
Create internal com policy (!)
Trento
Events participation
Media appearances
Alumni involvement
Members allocation in myaiesec
Switch to @net usage
Trieste
Events participation
Media appearances
Members allocation in myaiesec
Switch to @net usage
Functional wiki
Venezia
Events participation
Media appearances
WEB-PAGE counter
Functional wiki
Social media development

6. Human resources
how?
1) create full-time communication functional teams
2) create part-time “brand teams”, members of which
can work also in other projects
3) create part-time brand activities to attract people
out of recruitment to work on com area [contest for
design of posters for projects, recruitment; design of
promo-campaign of AIESEC programs; AIESEC
newspaper
JD areas
Press-releases
MRKG materials
Contests around the year
Social media
Web-page
On-line positioning
Web-pages for projects
Event-management
Internal Newsletter
Myaiesec.net manager
why?
Based on SONA analysis about 80% of LCs have poor
development of Com area => we need increase HR workin on
com area in LCs

7. External Events
how?
1) Subscribe to newsletters of companies/NGOs to know about events
2) Research every week events in the city
3) Have responsible for research of these events
4) Have calendar of upcoming/regular events
5) Have template of proposal for event organizers
6) Have MRKG for participation in events (flyers/booklets/business
cards/banner
7) Have a pool of people who can always go on these events (event-
team)
why?
Reason/material for news/press-releases
Fast Networking + AIESEC=voice of youth

8. Alumni Involvement
how?
1) Have full-time responsible for Alumni (Alumni Coordinator)
2) Have monthly newsletter for Alumni
3) Research and send opportunities for Alumni in newsletter
4) Have database of Alumni (contacts, work XP, AIESEC XP)
5) Involve in activities described in “why”
6) Organize LC-Birthday, Alumni Cocktail etc informal events
7) Meet once per month informally with Alumni in bar/café
8) Have group for communication of Alumni (myaiesec/google/linked in)
9) Have official ceremony of promotion the person from status “Member” to status
“Alumni” – have criteria to become Alumni
10) Have year reward for Alumni (Best contribution etc)
11) Create a found with Alumni (Reward for the best eXchanger etc)
why?
Contacts/money/TN-takers/OGX/in-kind/
speakers/trainers/mentors/coaches/feedback

9. Web-page development
how?
1) Have one responsible (apart from VP Com) who take care about web-page
2) Seat 1-2 day and completely update irrelevant information/contacts/forms/logo
3) Research web-pages of AIESEC and other organizations to search for GCPs
4) Promote web-page on forums/blogs/discussions/social networks
5) Make separate web-pages for each big project/event
6) Add section on web-page to be updated with news – make web-page alive
7) Promote on web-pages of partners/their newsletters
8) Install Google analytics on web-page to track development and visitors
9) Make Google adv
10) Make SEO optimization of web-page
11) Learn basic HTML in internet
12) Contact NCC – Alession Esposito for any support and questions
why?
Web-page = Face of organization => LC web-page influence
common image of AIESEC Italy in front of studetns/companies

10. Social Media
how?
1) Have 1-3 responsibles (apart from VP Com) who take care about social-media
2) Create a FAN-PAGE – IT’S THE ONLY ONE THE MOST PROFESSIONAL TOOL
3) Develop contests driven in social media (pictures/movies etc)
4) Create schedule and framework for regular posting
5) Research social-media of AIESEC and other organizations to search for GCPs
6) Interconnect with each other
7) Create a tab AIESEC (to redirect on web-page etc)
8) Track insights
9) Learn basic HTML in internet
10) Contact NCC – Rafael Campos for any support and questions
why?
Fastest way of promotion - All the world is using it
National + International positioning + traffic to web-page

11. Media Appearances
how?
1) Have one responsible (apart from VP Com) who take care about writing
2) Create calendar of reasons/moments to write about
3) Write about each trainee coming; make interview with them
4) Write about each project planned, that is in the process of realization, finished
5) Write about election of PMs, EB
6) Write about each event
7) Write interviews with Alumni
8) Write about recruitment/ep recruitment/opportunity to take trainee
9) Publish it on forums/blogs/news portals/city portals/on-line newspapers
10) Keep archive of press-releases on your web-page
why?
Promote opportunities
Increase visibility, AIESEC image in all the country

12. Teams allocation My@net
how?
1) Create in myaiesec the same teams that you have in your LC [each project, each
functional team, PM team, EB team]
2) Add in each team a team leader
3) Explain to team leader how to add members in a team
4) Use team email for communication by aiesec.net account
why?
To have team email for internal communication
To let members be able to create wiki/classified/file
To give members full access to exchange function
To ensure system will count correct number of Leaders in your LC
To ensure that members in system are real members who are working

13. Functional Wiki
how?
1) Each VP create a wiki with basic information about the area, needed documents,
that can be needed for normal work of members
2) Have one common wiki of LC with contacts of VPs, projects you run in the year,
info about LC and city
3) Don’t create separate wiki for each project, but promote all projects and X
opportunities of LC at one wiki => so, the person coming at your wiki, will see
everything at one time (use ppt to make info compact)
4) Interconnect all wiki of your LC – have at each map of LC wiki
why?
To keep their basic functional knowledge, links to education files
To provide new members resource for self-learning and constant
access to needed information (documents etc)
To keep record of information that can be useful for transition

14. My@net email +
Internal Com
how?
1) Educate each team leader on how to start use @net email
2) Track that each team leader organize with his team communication by @net
3) Create business cards just with @net email
4) Create one page document describing channels for communication in LC + what
kind of information is on each channel + who can use each of the channels
why?
@net email has much more functions than other normal account at it’s
corporate + use another email is unprofessional
With @net email members can communicate easily by teams/groups
and have clear and fast communication
Internal Com influence a lot on Retention Rate, Involvement of
Members in LC live, loyalty of members and belonging to organization

15. Office Infrastructure
how?
1) Ask companies if they have old techniques they can give to you
2) Invest part of the budget to buy new techniques
3) Organize event “LC Birthday”, invite a lot of Alumni and make them gift you
something useful for office
4) Ask MC to make something specific as award for national competitions
why?
Let people work without limits